Delsym is launching a new 12-hour tablet formulation of their cough medicine. The campaign will promote the tablets' extended release feature that suppresses coughs for 12 hours and target busy, on-the-go consumers. Delsym will create various marketing materials including banner ads, packaging, magazine ads, and brochures that emphasize the tablets' convenience and position Delsym as the #1 recommended cough suppressant brand. The goal is to transform Delsym into the leading cough suppressant brand with the new tablet launch.