The marketing plan proposes a new event called "Light On" to expand an existing local event called "Lichtjes Avond" and attract more young adults ages 18-35. The main part of "Light On" will be a dance party with the goal of encouraging social interaction between citizens of Delft. The marketing campaign will promote "Light On" as a cool and unique event using various media channels to reach different age groups, with the main message being that an exciting new event is taking place.