This marketing plan proposes an Android app called "Talk-It-Out" to help with mental health issues like depression and anxiety. The free app would provide psychoeducation, a symptom questionnaire, meditation guides, and links to online and offline therapists. It aims to help users track their thoughts, emotions, and behaviors over time. The target market is youth. Revenue models include premium features and a cut of fees for online therapy appointments booked through the app. The plan outlines development, collaborating with therapists, and acquiring student ambassadors to promote the launch. Performance will be evaluated based on these efforts.

1. MARKETING PLAN
FOR
AN ANDROID APP

5. These days so many of us use apps in our everyday
life for anything from shopping to entertainment to
travel , but have you considered using them to look
after your well-being and mental health??

7. It is a self- help app targeting depression,
anxiety. It provides psycho education
about risk factors and psychological
approaches to treatment , a depression
symptom questionnaire and videos such
as meditation guides and contacting
therapists by setting up appointment
both online and offline.

10. COMPETITORS

16. TARGET MARKET - YOUTH

17.  FOR COSTUMERS
1. Records your thoughts, emotions, behaviours
allow you to track these factors
2. Provide remedial videos and techniques
3. Links you to nearest therapist both offline and
online
FOR COLLABORATOR- therapists
1. More reach
2. Increase in revenue

21. FREE PREMIUM
1. PROVIDING VIDEOS
AND TECHNIQUES
2. PERSONAL DIARY
3. KEEP A CHECK ON
YOUR THINKING
PATTERNS
4. LINKS YOU TO THE
COMMUNITY OF
COMMON
SUFFERERS
1. IF YOU NEED TO
CONTCT
THERAPIST
ONLINE – PRICE
SET BY THERAPIST
ONLY
2. IF YOU NEED TO
TRACK DOWN
THERAPITS
NEAREST YOU
3. SETTING UP THE
APPOINTMENT

24. APP NAME- TALK-IT-OUT
SLOGAN - THERE’S ALWAYS A WAY OUT
TALK-IT-OUT

26. 1. DEVELOPMENT OF THE APP
FOR THE LAUNCH .
2. COLLABORATE WITH
THERAPISTS .
3. ACQUIRE COLLEGE
AMBASSADORS FOR WIDE
PROMOTION.

28. EVALUATING APP PERORMANCE