The document outlines a marketing campaign for an open air photobooth business called Open Air Photobooth. It includes a SWOT analysis noting strengths like direct social media uploads and opportunities like using social media to share pictures. The target market is mobile entertainers for events. Objectives include increasing sales, rentals, and social media followers. Advertisements will focus on capturing memorable moments and include a recurring "photo bomber" character. The campaign will include placements on ESPN, TLC, Google, Men's Health, People Magazine and YouTube over 12 months.

1. Open Air Photobooth
Campaign
Making Memories Portable and Affordable
By: Katie Boone, Drake Fruge, Alex McConnell, Chelsea Rickett, and Olivia
Simpson

2. SWOT Analysis
Strengths
-Direct upload to social media
websites
- Portable
-Images can be saved as digital
files
- Video capture
- Touch screen with onscreen
keyboard
- Quick money turnaround
- Limited startup risk
- Cost efficient for customers
Weaknesses
- Heavy
-Difficult to set up (technology)
- Not weather proof
Opportunities
- Remain profitable in any economy
- Social media used to share
pictures
- Simple company expansion
Threats
- Commercial photographers
- Traditional photo booths
- Digital cameras
- Advancing smart phone photo
capture

3. Target Market
 Mobile Entertainers
 Ex. DJ’s, Event Planners, Magicians, Bands
 Cater to private parties, school functions, weddings,
charity events, conventions, etc.
 Demographics: college to middle aged business owners,
a higher percentage of men than women, and upper to
middle class.
 Attitudinal, behavioral, and media consumption habits:
Include tech savvy business owners who are innovative,
outgoing, personable, current, and popular within the
community.

4. Objectives
Behavioral Objectives:
 Increase Sales by 5%
 Measurement 1. Track sales
before and after campaign.
Non-Behavioral Objectives:
 Increase Top of Mind Awareness
 Increase rental percentage by 10%.
 Measurement 2. Track rental sales
before and after campaign.
 Increase Facebook likes by 7%.
 Measurement 3. Track likes
before and after campaign.
 Increase twitter followers by 7%.
 Measurement 4. Track followers
before and after campaign.
 Increase Instagram followers by 7%.
 Measurement 5. Track followers
before and after campaign.
by 30%.
 Measurement 1. Distribute
surveys before and after the
campaign.

5. Big Idea
 Focus: To make lasting memories for guests at each mobile
entertainer’s event.
 Theme: Our ads will consist of monumental moments in a
person’s life being captured by the Open Air Photo Booth.
 Continuity Device: A “photo bomber” sidekick of the
mobile entertainer who is always showing up in backgrounds
of the guest’s pictures. He will add humor to every ad and
will be the same man doing different assistant jobs for the
mobile entertainer.
 Our concept: Centers on the idea of creating memories for
the mobile entertainer’s events, so as to insure repeat
business for them.

6. ESPN Advertisement
VIDEO
AUDIO
FOUR GOOD LOOKING GIRLS DRESSED IN
SFX
BACHELORETTE PARTY ATTIRE
Sounds of traffic on the streets and muffled club music
STANDING AT THE FRONT
playing inside.
OF A LINE TO A NIGHTCLUB
IN THE CITY.
GIRLS ARE STANDING WITH HANDS ON HIPS AND
ARMS CROSSED, NOT IMPRESSED.
THE BOUNCER UNLOCKS THE ROPE TO LET THE
SFX
GIRLS IN.
Bride to be- *snorts* It’s about time.
AS THE GIRLS WALK UP A CAR TAKES A SHARP
SFX
TURN AND SPLASHES THE BOTTOMS OF THEIR
Car screech, water splashing
DRESSES.
Girls- *screaming* *gasping* *moans of frustration*
VIEW FROM INSIDE THE CLUB, DOUBLE DOORS
SFX
OPEN TO VIEW FOUR VERY ANGRY WOMEN
Beginning of Harlem Shake starts playing
STANDING IN A ROW.

7. FLASHES OF THE LIGHTS, PEOPLE DANCING, THE SFX
DJ SPINNING, EVERYONE HAVING A GREAT TIME. Harlem Shake
ZOOM IN ON THE BRIDE TO BE LOOKING VERY
ANGRY AS THE SONG BUILDS. SHE MAKES EYE
CONTACT WITH MR. CHOW WHO SMILES AND
RAISES EYEBROW.
CONTINUE ZOOM IN, BRIDE TO BE LOOKS
SFX
INTRIGUED AND SMILES.
Chorus of Harlem Shake begins.
THE GIRLS ARE NOW DANCING AROUND MR.
SFX
CHOW HAVING A GREAT TIME.
Chorus of Harlem Shake continues
SCENE SWITCHES TO THE GIRLS AT THE OPEN
SFX
AIR PHOTOBOOTH.
Harlem Shake
THE GIRLS ARE LAUGHING AND SMILING AND AS
THEY GET INTO THEIR POSE, MR.CHOW JUMPS
OUT IN FRONT OF THEM MAKING A CRAZY FACE
AND POSE.
BIRDS EYE VIEW OF PARTY.
V.O.
Make your night worth remembering! Have an Open Air
Photobooth at your party!

8. SHOWS IMAGE FROM THE PICTURE THE
V.O.
GIRLS AND MR. CHOW TOOK FROM
Making memories portable and affordable.
EARLIER.
FINAL IMAGE OF DJ MIXING AND THEN
SFX
THROWING UP DOUBLE DEUCES.
End of Harlem Shake plays and finishes.

9. TLC Advertisement
Video
Audio
Kids moping around (birthday party)
Deflated inflatable
SFX
Slow music
Kids fighting
Boys and girls separated (school dance)
SFX
Boring music
Whispers (kids)
Couples dancing to slow music (wedding
reception)
People leaving early
SFX
Slow music
This is boring, lets leave (married couple)
INTRODUCE OPEN AIR PHOTO BOOTH
With OAPB (birthday party)
Inflated inflatable
Kids having a blast with OAPB
Mr Chow as the clown
SFX
Fast music
Kids laughing

10. TLC Advertisement Continued
With OAPB (school dance)
Boys and girls dancing
Pictures/videos of kids with OAPB
Mr Chow dressed as the DJ
SFX
Fun music
Best dance ever (kids)
With OAPB (wedding reception)
Doing line dances
Giving toasts
Wedding party video with OAPB
Mr Chow dressed as groomsmen
SFX
Line dance
Congrats newly weds! (Wedding party in the
OAPB)
OPEN AIR PHOTO BOOTH INFORMATION
VO
Tired of attending boring events?! Or looking for
something new to add to your mobile
entertainment?! With open air photo booth you
will now have everything you need to enjoy and
keep your event going! At open air photo booth
we offer the highest professionalism around. As
we say, memories don't make themselves! So
next time you have an event, consider open air
photo booth, where making memories is our top
priority! Open air photo booth...MAKING
MEMORIES PORTABLE AND AFFORDABLE!
Disclaimer
You must be 18 or older to purchase

11. YouTube Advertisement
Video
Audio
Mr. Chow’s face extremely close to
camera
Mr Chow: Attention all mobile
entertainers. Rent Open Air
Photobooth at a 20% discount and
send in videos from the most
happening party. The video with
the most likes will get to keep an
Open Air Photobooth for free! Make
sure to like us on facebook, twitter,
and instagram.
Mr. Chow dancing
Harlem shake song playing

12. Pandora/Google Banner

13. Men’s
Health
Advertisement

14. People
Magazine
Advertisement

15. Campaign Schedule
Jan Feb Mar Apr May June July Aug Sept Oct
ESPN
Nov Dec
X
X
TLC
GOOGLE X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
PANDORA X
X
MEN
HEALTH
X
X
X
X
X
X
X
X
PEOPLE
X
X
X
X
X
X
X
X
X
X
X
YOUTUBE
X
X
X
X

16. Other Communications
Philanthropic Events
Promotional Items/ Events
Social Media

17. Open Air Photobooth
Making Memories Portable and Affordable