SlideShare a Scribd company logo
Marketing
Management and
Analytics
Group Members
 Hardik
 Krunal
 Sweety
 Sandeep
 Vishal
 Satish
Outline
 About company
 Products introduction
 Why and Where?
 Current positioning
 Segmentation
 Advertisement
 Feedback
About company
• Headquarter:
Neptune Element, Plot No. 96. EP-IP Industrial Area,
Whitefield Road, Bangalore 560 066
• Manufacturing Unit:
C-72 & 83, ITI Industrial Estate ITPL Whitefield Road,
Mahadevapura Post, Bengaluru, Karnataka 560048
Products introduction
Why and Where?
 Why
 How it works
 Where can be possibly used
Why?
For both:
 Tracking your asset
 Big capacity battery
 Elegant design
 Water resistant
For SHIELD 1202:
 Keyless technology
 Online unlocking (from mobile/PC)
 Anti-theft alarm
How it works?
 Raw products used
 Circuit (GSM+GPS module)
 Battery
 High Entropy Alloy
Where can be possibly
used?
 Industrial asset tracking
 Verifying the container is not
opened by unauthorized
personnel
Where can be possibly
used?
 Luggage track during travel
 No loosing,
 Keys
 Purse
 Mobile Phone
Current Positioning
 As a best tracking device
in the market
-Tracking the world
Price
 Price

Price
Competitors
Segmentation
 Survey Form
Segmentation
 Survey Form Results
Segmentation
 Survey Form Results
Segmentation
 Survey Form Results
Segmentation
Product 1201
• Import and Export
Industry
• Transport Industry
Product 1202
• Middle Class
• High Class
 Psychographic segmentation
Segmentation
Product 1202
• Developed Cities
• Developing Cities
Geographic segmentation
Advertisement
Advertisement
Advertisement
Advertisement
Thank you

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