This document discusses key performance indicator (KPI) examples for marketing. It provides links to download lists of KPIs, performance appraisal forms and methods. It also outlines steps to create KPIs such as defining objectives, identifying key result areas and tasks, and determining methods to measure results. Common mistakes to avoid when building KPI systems are creating too many KPIs and not tailoring KPIs to change with goals. The document also discusses how to design effective KPIs and different types of KPIs including process, input, output, leading, lagging, outcome, qualitative and quantitative.