Marketing is like winning a hurdle race. All hurdles must be passed without any errors/mistakes to get the optimal results based on the effort invested.
We looked at advice and wisdom by industry thoughts leaders and marketing experts, shared in the form of inspiring quotes to help you focus on what you can do to improve customer experience (a growing priority) for a better tomorrow.
In the quest for innovation, companies all over the world are embracing the need for customer insight to drive product development, with many corporates investing in innovation labs with user testing facilities, and embarking on large scale customer research.
These kinds of undertakings do not come cheap - so when you do choose to invest in customer research, how do you make sure you get the most out of your spend?
Here's Wilson Fletcher's view on getting the most out of user research and the best way of implementing it to consistently drive successful innovation.
As presented by Lauren Argenta at Wilson Fletcher's Sydney event on 7th April 2016.
Buyer Personas: The 5 Insights Every Marketer Needs to Nail - a webinar presentation by Adele Revella, Founder and President, Buyer Persona Institute, for Act-On Software, 2012
Essential of Technology Entrep. & Innovation- Chapter nine smart selling and ...Motaz Agamawi
In chapter nine, we are introducing the concepts of selling and customer relation.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
Watch sales people react to any marketing presentation, and the disconnect between the teams is palpable. When the reps’ most mundane smartphone updates are more compelling than the marketer’s plans to facilitate their success, it’s clear that marketing and sales are operating from different playbooks.
In this presentation, Adele Revella presents a plan to build a marketing team that provides key insights into the one topic that dominates the agenda of every successful sales person: how and why buyers choose among their options and what you can do to influence that decision.
Based on more than 25 years in the trenches as a B2B sales and marketing executive, trainer, and author, Adele reveals the steps that are enabling marketers to conduct buyer interviews and probe for facts about what really motivates their decisions – new insights that the buyer hasn’t yet shared with anyone. You’ll see how to build this new competency as the foundation of credibility and trust with all the marketer’s key audiences, including the sales people and the buyers themselves.
We looked at advice and wisdom by industry thoughts leaders and marketing experts, shared in the form of inspiring quotes to help you focus on what you can do to improve customer experience (a growing priority) for a better tomorrow.
In the quest for innovation, companies all over the world are embracing the need for customer insight to drive product development, with many corporates investing in innovation labs with user testing facilities, and embarking on large scale customer research.
These kinds of undertakings do not come cheap - so when you do choose to invest in customer research, how do you make sure you get the most out of your spend?
Here's Wilson Fletcher's view on getting the most out of user research and the best way of implementing it to consistently drive successful innovation.
As presented by Lauren Argenta at Wilson Fletcher's Sydney event on 7th April 2016.
Buyer Personas: The 5 Insights Every Marketer Needs to Nail - a webinar presentation by Adele Revella, Founder and President, Buyer Persona Institute, for Act-On Software, 2012
Essential of Technology Entrep. & Innovation- Chapter nine smart selling and ...Motaz Agamawi
In chapter nine, we are introducing the concepts of selling and customer relation.
This course provide the students with a conceptual knowledge regarding the essentials for management practices of a technology-based organization, and the evolution of technology. The topics covered in this course would include: • Introduction to the concept of entrepreneurship. • What entrepreneurs do and their importance to economy • How to seize business opportunity; • Know the process of creativity and difference between invention and innovation • Know how innovation is important as a dimension of entrepreneurship • Critical factors in managing technology; including • The Time Factor (Osborn effect) • Technology Push and Market Pull • The S-Curve of Technology • Technology and Product Life Cycle • The Chain Equation of Technology Innovation • Price Knowledge Gape Relation • Difference between Entrepreneurship and Stewardship Management • Difference between technology leader and followers • Competition and Competitiveness Concepts. • The process of the technological innovation; • Who are the customers; and • How to optimize cost and find finance for your projects • Demonstrate the importance of business plan, including the marketing and financial plans and how to prepare it. • Know the structure and management of a technology organization
Watch sales people react to any marketing presentation, and the disconnect between the teams is palpable. When the reps’ most mundane smartphone updates are more compelling than the marketer’s plans to facilitate their success, it’s clear that marketing and sales are operating from different playbooks.
In this presentation, Adele Revella presents a plan to build a marketing team that provides key insights into the one topic that dominates the agenda of every successful sales person: how and why buyers choose among their options and what you can do to influence that decision.
Based on more than 25 years in the trenches as a B2B sales and marketing executive, trainer, and author, Adele reveals the steps that are enabling marketers to conduct buyer interviews and probe for facts about what really motivates their decisions – new insights that the buyer hasn’t yet shared with anyone. You’ll see how to build this new competency as the foundation of credibility and trust with all the marketer’s key audiences, including the sales people and the buyers themselves.
A practical guide and template to create a winning corporate venture pitch.
What is it for?
When you need to ask corporate leadership to back your venture and you want to convince them with a compelling story rooted in data.
Available in an editable PPT and Keynote template on our website. https://www.bundl.com/reports/the-proven-pitch-deck-template
Benefits:
Unlock the funding and resources you need to move your venture forward.
Gain the support of internal stakeholders, your board of directors and/or corporate leadership.
Get real-world examples of successful corporate venture pitches.
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
The next three and a half minutes will give you a good idea of what we do. But, please note: it will likely change the way you look at media and advertising sales...forever.
Marty Kaszubowski, Old Dominion University. Oops!... Another Startup Did It A...IT Arena
Martin Kaszubowski currently serves as the Executive Director of the Institution for Innovation and Entrepreneurship at Old Dominion University. Marty has over 35 years of experience with a broad spectrum of public- and private-sector organizations promoting new venture formation, early-stage investment, technology commercialization, and innovation-led economic development. Marty has traveled with the CRDF Global STEP team since 2010, having made 12 separate trips to the former Soviet States: Ukraine, Armenia, Azerbaijan, and Georgia. In addition, he has spent significant time with CRDF mentoring entrepreneurs remotely, reviewing program applications, judging entrepreneurship competitions, and working with incubators, accelerators, and others interested in promoting innovation-based entrepreneurship in the region. Marty holds a Bachelor’s Degree in Aerospace Engineering from the University of Michigan, and a Master’s Degree in Technology Management from George Washington University.
There are many components of new age marketing. Traditional marketing has not left us. But the new age of internet marketing is significant. Learn the new technology and how to best combine the new and old for your optimum marketing campaigns. Let these campaigns drive your future success.
UBC LLED 469: RESOURCE BASED TEACHING
Module 1: Presentation moves thinking to alternatives to textbooks, especially using inquiry in classrooms and school libraries
A practical guide and template to create a winning corporate venture pitch.
What is it for?
When you need to ask corporate leadership to back your venture and you want to convince them with a compelling story rooted in data.
Available in an editable PPT and Keynote template on our website. https://www.bundl.com/reports/the-proven-pitch-deck-template
Benefits:
Unlock the funding and resources you need to move your venture forward.
Gain the support of internal stakeholders, your board of directors and/or corporate leadership.
Get real-world examples of successful corporate venture pitches.
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
The next three and a half minutes will give you a good idea of what we do. But, please note: it will likely change the way you look at media and advertising sales...forever.
Marty Kaszubowski, Old Dominion University. Oops!... Another Startup Did It A...IT Arena
Martin Kaszubowski currently serves as the Executive Director of the Institution for Innovation and Entrepreneurship at Old Dominion University. Marty has over 35 years of experience with a broad spectrum of public- and private-sector organizations promoting new venture formation, early-stage investment, technology commercialization, and innovation-led economic development. Marty has traveled with the CRDF Global STEP team since 2010, having made 12 separate trips to the former Soviet States: Ukraine, Armenia, Azerbaijan, and Georgia. In addition, he has spent significant time with CRDF mentoring entrepreneurs remotely, reviewing program applications, judging entrepreneurship competitions, and working with incubators, accelerators, and others interested in promoting innovation-based entrepreneurship in the region. Marty holds a Bachelor’s Degree in Aerospace Engineering from the University of Michigan, and a Master’s Degree in Technology Management from George Washington University.
There are many components of new age marketing. Traditional marketing has not left us. But the new age of internet marketing is significant. Learn the new technology and how to best combine the new and old for your optimum marketing campaigns. Let these campaigns drive your future success.
UBC LLED 469: RESOURCE BASED TEACHING
Module 1: Presentation moves thinking to alternatives to textbooks, especially using inquiry in classrooms and school libraries
The point at which marketing hands A lead off to sales is like A relay race. Non-alignment results in A leaky funnel – limited means to map out and monitor what happens during your buyers’ journey from enquiry to close.
Marketing checklists – love them or loath them, they are at the heart of management thinking and practice. And they serve two purposes.
The first is to provide a framework to improve marketing performance. The second is to help managers and business owners with an easy to follow system for crafting today’s - and tomorrow’s - breakthrough marketing strategies and plans.
Every sales manager knows that 80% of business comes from 20% of customers... than why is your company not on the right spot... is it so easy to lock-in a customer or to ward-off the competitors efforts to snatch away your key customers
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Marketing Agility: The Missing Metric?Shelly Lucas
Marketing agility isn’t just about doing things faster. It’s about being adaptable to abrupt shifts in customer needs and industry developments. In most cases, dialing up your nimbleness requires more than a team tune-up—usually, it requires nothing short of a transformation. Why, then, don’t CMOs measure their agility progress?
In this white paper, you’ll learn how and why marketers should consider measuring adaptability.
Understanding the customer must lie at the foundation of your Business Strategy, your Business Model(s) resulting in Competitive Advantage. Not understanding the customer accounts for everything else we do in business.
4Growth Large Opportunity Validation SystemDavid Sharples
4Growth's LOVS (Large Opportunity Validation System) is a tool for sales organizations to test the veracity of important sales deals in the forecast. LOVS provides a playbook of next steps which includes activities required to either pursue or abandon deals based on specific analysis and qualification.
All businesses have growth potential regardless of their size, where they are located or in what field they operate. The challenge is identifying their strengths and how to use them to gain or increase business volume. If you find yourself unable to unlock this potential, are just getting your business off the ground or are experiencing difficulties getting a division to generate sufficient revenue, we may be able to help you out.
Similar to Marketing is like winning a hurdles race (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Jumping Over Hurdles Is Hard Work
To Compete
The hurdler needs a sprinter’s speed
as well as the technical ability to
clear the hurdles. So they train hard
to perfect the right amount of strides
and timing.
An Athlete is Aware of It
The placement of the hurdles
depends on the length of the race
and the sex of the athlete and the
hurdler is aware of these obstacles.
01(C) Innovatus Marketers Touchpoint LLP
3. The Hurdler Knows The Rules of the Game
Runners who deliberately knock down
a hurdle are disqualified. Runners who
knock over a hurdle accidentally are
not disqualified.
Whether the hurdle was downed deliberately is left to the
referee’s judgment. 02(C) Innovatus Marketers Touchpoint LLP
4. The Same Applies to Marketers
To Compete
You need foresight and a “How Might
We Approach”, agility as well as the
technical expertise to clear the hurdles
and ability to take calculated risks and
perfecting your timing.
Nature of Obstacles Vary
Whether you are a rookie (a new
entrant in the market) or an
established player, you have to face
the obstacles to stay ahead in the race.
03(C) Innovatus Marketers Touchpoint LLP
5. The Key Is To Identify The Obstacles Along The Journey
Translating business
objectives into
measurable marketing
goals.
Problem
Overstated projections
that business’ will bring
in lots of $$$ in a short
time.
Problem
The offerings are very
technical and lack of
timely inputs , delays
production.
Problem
Marketing is not a
priority. No stakeholders
to approve and provide
timely feedback.
Problem
Marketing
Goal
Financial
Approval
Subject
Matter
Experts
Buy-In
To arrive at the possible solutions, the marketers needs to
be aware of the obstacles. 04(C) Innovatus Marketers Touchpoint LLP
6. And To Sweep Over the Hurdle Rather Than Around It…
Problem
Translating business objectives into
measurable marketing goals.
Possible Solution
Define business challenges, how it
will be solved by the marketing team
with SMART (specific, measurable,
realistic, achievable and time bound)
deadlines.
05(C) Innovatus Marketers Touchpoint LLP
7. And Also Determine Possible Barriers To The Proposed
Solutions…
You need certain reports and local
support to understand the nuances of
xxxxxxxxxthe new market.
Unavailability of required
tools or support
High entry barrier
You are operating in a highly
saturated market. Consequently it
is very hard for you to capture
additional market share. So you
need to explore new markets.
.
Lack of Expertise
You don’t have subject matter
experts available who have the
know-how of the new market you
are exploring.
06(C) Innovatus Marketers Touchpoint LLP
8. And Arrive At Solutions To Overcome All The Hurdles
Translating business
objectives into
measurable marketing
goals.
Problem
Overstated projections
that business’ will bring
in lots of $$$ in a short
time.
Problem
The offerings are very
technical and lack of
timely inputs , delays
production.
Problem
Marketing is not a
priority. No stakeholders
to approve and provide
timely feedback.
Problem
Marketing
Goal
Financial
Approval
Subject
Matter
Experts
Buy-In
Define business
challenges, how it will
be solved with SMART
deadlines.
Solution
Sales and Marketing
alignment, managing
sales & marketing time
and spend effectively.
Solution
Having a subject matter
expert supporting the
efforts, building skills in
the team as well.
Solution
Get buy-in from top and trickle
it down to create the desired
impact. Have a checkpoints and
escalation mechanism.
Solution
07(C) Innovatus Marketers Touchpoint LLP
9. Breaking The Barrier Is A Team Effort
To Get Started You Focus on
1. Understand the Changing Buyer Behaviour
2. Strategic Planning
3. Allocation of Time and Resources
4. Skills Needed to Effectively Perform Integrated
Marketing
5. Staying Current in the Rapidly Changing Industry
6. Align Marketing and Sales To Achieve Business Goals
7. Metrics
8. Cost and Return on Investment
Key to creating a thriving and productive team to achieve the business
goals: knowledge, collaboration, creativity, and confidence. 08
Marketing
Team
(C) Innovatus Marketers Touchpoint LLP
10. 01
Winning The Race
Winning Customer Loyalty
When existing or new clients use our products / services and
endorse us and thus increase market share, we know we are
successfully overcoming all the hurdles.
Be Vigilant
And Make Necessary Course Corrections Along The Journey To Accommodate Shift in Buyer
Requirements, Underperformance, Sales, Markets , Technology, Company Restructuring
09(C) Innovatus Marketers Touchpoint LLP
11. To Help You Jump
Over Your Obstacles
Vidya Priya Rao| Founder and Director
+91-8080015500
in.linkedin.com/in/vidyapriyarao
vidyapriya.rao@marketerstouchpoint.com
Contact Us