The document discusses strategies for marketing and customer engagement. It notes that while 73% of consumers prefer mail for announcements and 75% prefer email communication from companies, loyalty is not just about consumers being loyal to the brand, but about listening to what content consumers want. It advocates using stories and community development to inspire people to action and opt-in to the brand's messaging. The final sections discuss steps like integrating a website and content management system with email, social media, and other distribution channels to connect with customers.

3. yourmindframe.com

5. www.kylelacy.com @kyleplacy

6. #anlaclinic

8. 73% Consumers prefer mail for product / sale announcements

9. 75% Social media users say email is the best way for companies to communicate

10. 138% increase in spending by email consumers than traditional consumers

11. 18% Consumers prefer email for product / sale announcements

12. 300,000 New Twitter Accounts Created Every Day

13. +600 M Facebook Accounts

14. 55,177,900 40-64 year olds who are on Facebook

16. However... there is a problem with statistics and trends

19. We focus everything on demographic, geographic, and transactional.

20. It is about WHO instead of how many

23. Data should be used not only to report but to inform

32. Capturing is about engagement with people

33. Loyalty is not about them being loyal to you...

34. It is about listening for the content THEY want to... hear, consume, and remember.

43. Educate the people on what you offer, how and why

45. Stories give us context and context helps us understand things

46. Stories inspire more people to action

49. Compel to opt-in and JOIN the community or movement

51. Community Development Ideas?

53. Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging

54. They first need to be involved in the process

55. in order to deliver the right messaging, technology, and product

57. Allow new and past customers to share their experience working with your company

60. Creating brand advocates is just as important as creating brand awareness