P&G's SK-II skin care product faced a crisis in China when it was banned for containing trace amounts of chromium and neodymium. This ban was likely politically motivated due to deteriorating Sino-Japanese relations rather than genuine safety concerns, as the ingredients were at similar or lower levels than competitors' products and SK-II was found safe elsewhere. P&G made the situation worse through an inconsistent return policy and denying the facts provided by Chinese regulators. To recover, P&G should rebuild trust with the government and customers through transparency, reformulation, special offers, and employee support while maintaining their commitment to the Chinese market.