This free marketing ideas set is prepared by Growth Channel for a tech startup. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
business can do to help you build brand awareness and conversion for YOUR TECH COMPANY
on the smallest budget.
These tactics will help you establish your digital brand marketing and activation to ensure you are
getting product sales with a positive ROI and high conversion rate for the Trigger and Conversion
phases of the customer journey.
This report is built for the indicated target group of business customers, male of all ages.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
Trigger marketing ideas
There are a number of tech communities out there which you can join to kick off the conversation
with your target audience. It’s important not to start promoting your business right in the
beginning, but to introduce yourself, who you are, what you are working on, what problems you’re
solving and how. Make sure you provide value to the existing conversations by sharing
educational content and participating in active discussions.
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2. Growth Plan 1.01
Here are a few tech communities for founders and makers:
Leapers
Independent Work
Product Tribes
Launch
Maker’s Kitchen
Get Maker Log
Online Geniuses
Similar to online communities, there are also a number of existing podcasts which always seek
prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself
as a thought leader in your industry, your project will also be getting credibility and be able to
grow much faster.
SaaS Club
SaaStr
The SaaS Revolution Show
Startup Chat
This week in startups
Product Hunt Radio
Lean Startup
Content marketing should be one of your priorities to build a credible brand and acquire initial
audience. This can be a blog or a video series.
If you don’t know where to start, check out what your competitors are writing about and
where. Based on the keywords research and competitor analysis, start prepping your
content around those topics.
Not limited to your business website, consider contributing content to other well established
business websites and blogs. This way you will get in front of the new audience, broaden your
reach and ‘trigger’ new potential customers. Consider the following sites:
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Get more personalized suggestions in our Marketing Plan
Get more personalized suggestions in our Marketing Plan

3. Growth Plan 1.01
For tech audience, creating a community can be a great way to engage with business founders,
marketers and freelancers. You can have your community on Slack or Facebook, as an example.
This is also where a lot of businesses in tech space spend their time online. There you can gather
customer feedback, learn more about their purchasing decisions, share educational content and
run AMA sessions.
Consider lead magnets, such as premium content, white papers, webinars and courses. You can
list them on 3rd party websites and directories with existing follower base. That way you can scale
your reach and drive more conversions to your own platform.
Partnerships can become a big part of your traffic. Consider partnering up with business and tech
bloggers in your industry, targeting the same audience. Influencer outreach can also help you get
better reviews.
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Get more personalized suggestions in our Marketing Plan

4. Growth Plan 1.01
Last but not least, involve your happy customers in your marketing activities. Incentivise them for
helping you promote your product. That can be done by offering them discounts, gift cards or
vouchers for other tools or products. Studies show that customers brought through referrals have
a much higher conversion rate than those who come from outbound marketing.
Conversion marketing ideas
Have an exit intent popup on your website. This will increase conversions, decrease bounce rate
and limit the feeling of “annoying screen” compared to a standard popup.
Capture email addresses in return for a free access (i.e. a quiz, how-to-guide, or a newsletter
subscription). Once you get their email address, it will be easier to convert users to paid
customers by following up with them through email.
Showcase comparison with other solutions. Your prospects might not know or resonate for your
unique selling point, as compared to other alternatives. Make it easy for them to comprehend by
highlighting it on your website.
Incorporate a live chat or a chat bot. Studies show that having a website chat increases the
chance of conversion by 80%. Simply making yourself available for questions also increases trust
from prospects and gives your new brand more credibility.
Few growth hacks to consider
To help you along this journey, here are some cool tools you can employ:
• Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software,
marketing automation & other tools with Secret
• Use TexAu for lead generation automation
• Mailmeteor sends personalised bulk email with Gmail
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• ConverFlow’s free plan for your marketing automation and lead generation solution
Learn more about AI Marketing tools in our publication
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Get more personalized suggestions in our Marketing Plan

5. Growth Plan 1.01
Thank you!
Thanks for showing interest in Growth Channel and participating in our MVP! We very much
appreciate your feedback. Let us know how if you liked this stack of marketing ideas, if it was on
par with your team’s plans by competing this short survey.
We hope you enjoyed the read! Please help us spread the word about Growth Channel and our
vision. You can share below link with your network, so they can also benefit from the free set of
marketing ideas:
https://growthchannel.io
If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan
will include everything from persona mapping, content templates, distribution channels, email
marketing workflow, referral program scope, target keywords, and reporting dashboard.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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