The document appears to be a marketing forecast presentation for 2020 given by Gurdeep Dhillion from Adobe and Michael Brenner from Marketing Insider Group. It discusses adopting new tactics for marketers in 2020, leaving behind old approaches as the decade changes, where transformation should begin, creating exceptional customer experiences, prioritizing people first, and how to prioritize employees amid organizational pressures. The speakers took questions at the end of the presentation.

1. G u r d e e p D h i l l o n &
M i c h a e l B r e n n e r
Marketing Forecast 2020

2. 2Proprietary and Confidential | © Marketo, Inc.
Housekeeping
• Questions? Use the Q&A box on your screen and we will get to as many as we can
at the end of the session
• The webinar is being recorded, we will send you the slides and recording once the
webinar concludes
• Posting to social? Use our hashtag #mktgnation

3. 3Proprietary and Confidential | © Marketo, Inc.
G urdeep Dhillo n
G l o b a l H e a d o f C o m m e r c i a l M a r k e t i n g ,
A d o b e E x p e r i e n c e C l o u d
Speakers
Mic hael B renner
C E O o f M a r k e t i n g I n s i d e r G r o u p

4. 4Proprietary and Confidential | © Marketo, Inc.
What tactics should marketers
adopt in 2020?

5. 5Proprietary and Confidential | © Marketo, Inc.
What shouldmarketers leave behind
as we enter a new decade?

6. 6Proprietary and Confidential | © Marketo, Inc.
Where does transformationbegin?

7. 7Proprietary and Confidential | © Marketo, Inc.
What does it mean to
“create exceptional experiences”
for customers?

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Why is a “people first” mantra
important to you?

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How doyou prioritize
employees in the midst
of organizational pressures?

10. Q&A