http://advertising-excellence.com/ In this presentation titled Marketing for Morons which has nothing to do with Marketing for Dummies, we discuss the marketing strategy of intentionally targeting morons.

1. Ad Excellence is a Full Service Ad Agency

2. This is Marketing!

3. Marketing For Morons
 My husband was a serving director of the Cocoa exporting board until his
death. He was assassinated last January by the rebels following the
political uprising. Before his death he had a foreign account here in south
Africa up to the tune of $6.5million united state dollar which he told the
bank was for the importation of cocoa processing machine.
 10,000,000 emails per month:
 10% rate of return = 1,000,000 emails
 1% rate of return = 100,000 emails
 0.1% rate of return = 10,000 emails
 0.01% rate of return = 1,000 emails

4. Trust Me, It will look beautiful!

5. Customer Service Reaches New Low

6. Back in 2001…

7. Busted!
 Moving Company Charged With Fraud, Scamming Customers
 Authorities say officials at Fast Moving Van Lines and other moving
companies low-balled customers then overcharged them, threatening to
hold furniture until customers paid up.
 Operating under various aliases including ASAP Relocations, America's
Best Movers, Champion Movers, Quick Quotes for Moving and Encore
Movers.

8. #1 In Google Search Results

9. Fla. CPA Gets 37 Months for $7M Mail Fraud/Tax Evasion Scheme
 Ft. Lauderdale, Fla. (Aug. 26, 2004) -- A District Court judge here
sentenced a Florida CPA to 37 months in prison and three years of
supervised release for his role in an investment fraud scheme that bilked
roughly 100 investors of more than $7 million.
 According to a report by The Miami Herald, Sewell's attorneys, in a
motion filed this month, said that he suffered from ''sexual addiction'' at
the time of the crimes and had “an almost insatiable need for cash money
to feed this illness,'' spending more than $100,000 in cash on "frequenting
topless and bottomless bars, paying for lap dances, consorting with
women of the night, call girls and engaging in a series of ‘affairs' while
married."

10. You are what your friends/partners are

11. A Tale of Two Partners
Partner A has the connections in Italy
Partner B has the money
I never got to make the website
We never got to run the ad on TV

12. TV Commercials
Even the dog loves our caregiver!
Where is our video shooter?
No voice until we sing the jingle in the last 5-seconds.

13. TV Commercials
Get attention in the first 5-seconds or less.
End with something memorable – We eat your bugs for breakfast!

14. TV Commercials
NEVER ask a customer to be in a TV Commercial!
The 5 year old is an actor
800 Band Bypass
Client LOVED the TV commercial
We never ran it on TV

15. TV Commercials
Identify yourself police have been dispatched.
If you were a burglar would you stick around?
This actor worked for free to save the client money!

16. Waitress Promoted To Chef
Living Social & Groupon $69.99 - $34.99 – Small Change

17. Viral Web Video
Over 37,000 views on YouTube
Will program websites for food

18. Movie Theater Advertising
Get their attention in first 5-seconds or less.
In a world where cavities run rampant, only one woman has the power to stop them!
She’s famous now!

19. Trade Show Displays

20. Corporate Branding

21. Corporate Branding

22. Corporate Branding

23. Marketing Plan
Qualified to issue continuing education credits
Brought in guest speakers
Designed mailers
Fully customized website to register guests
Arranged catering & furniture
Controlled everything
Parking director
Escort to get name badge
No attempt to sell services
Trained employees on interaction with guests
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Website, Brochures, Trade Show Display, Social
Media, Embroidered Apparel

24. Free CMP Continuing Education Credits

25. Create Events & Invite Meeting Planners

26. We’ll Wear Shirts With Our Logo

27. We’ll Give Them A Bag With Our Logo

28. The Gifts Will All Have Our Logo

29. We’ll Put a Flyer in Each Bag

30. Table Covers & Banner Stands With Logo

31. We’ll Setup Our Podium & Give WiFi Login

32. They’ll Wear Name Tags With Our Logo

33. Arranged Catering & Furniture Rental

34. We’ll Serve Wine & Make Them Happy

35. We’ll Become Their Friends in the AV Business

36. Video Testimonials

37. 40 Search Phrases in Number One Spot

38. Thanks For Your Attention