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Marketing degree apprenticeships to, and working with, employers
The document discusses the state of marketing degree apprenticeships and the challenges faced by employers in recruitment, including competition for talent and varying application rates across sectors. It highlights key issues such as lack of awareness among students, reputation challenges, and funding uncertainties that affect the adoption of degree apprenticeships. Additionally, it outlines recruitment processes, average applications per vacancy, and the integration of graduate and apprentice recruitment efforts among employers.
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Marketing degree apprenticeships to, and working with, employers
- 1. Marketing Degree Apprenticeships to, andworking with, employers Sarah Hathaway Chief Membership Officer May2017
- 2. Key points (Some!) Employers… •are under pressure • are making difficult decisions • are in the dark • are competing for talent • are thinking ahead • are looking for new options
- 3. Typical applications pervacancy Graduates 68 Apprentices 22 Interns 40 School leavers 19 Placement students 62 Source: AGR 2016 Annual Survey. @AGRresearch
- 4. Graduate applications varyby sector 24 42 43 45 66 68 77 79 106 119 123 137 68 Accountancy or… Law firm Construction company or… Public sector Engineering or industrial… Banking or financial… IT & Telecommunications Energy, water or utility… Investment bank or fund… FMCG company Retail Transport or logistics… Overall - applications per… Source: AGR 2016 Annual Survey. Based on 178 employers with 22,097 graduates.
- 5. Apprenticeship applications alsovary by sector 8 11 13 15 18 24 28 32 35 22 Transport or logistics… Construction Banking or financial… Accountancy or… Retail Law firm IT & Telecommunications Engineering or industrial Energy, water or utility… Overall - applications per… Source: AGR 2016 Annual Survey. Based on 79 employers with 12,469 graduate hires.
- 6. Competition for apprenticesvaries by sector Sector Intermediate Advanced Higher Total Level of apprenticeship 2 3 4+ n/a Median starting salaries £14,000 £14,050 £16,000 n/a Overall vacancies 5,148 3,058 1,735 10,110 Accountancy or professional services 2% 0% 30% 6% Banking or financial services 19% 28% 10% 22% Construction company or consultancy 9% 4% 7% 7% Energy, water or utility company 16% 9% 7% 5% Engineering or industrial company 2% 39% 22% 17% Public sector 14% 3% 1% 10% Retail 27% 2% 5% 18% Other 14% 27% 20% 16% Based on 115 employers with 15,344 graduate hires. Note: only includes sectors which provided a breakdown of levels and represent at least 5% of apprenticeship vacancies.
- 7. Apprentice & graduatefunctions 72% have graduate & apprentice recruitment in the same team 49% have graduate & apprentice development in the same team Sources: AGR Annual Survey 2016, AGR Development Survey 2017. @AGRresearch Typically 28 graduates per recruiter and 5.4 people in a team
- 8. Attraction & marketingactivity is different Source: AGR Annual Survey 2016. Figures for schools and universities are averages. Apprenticeships: Visit 26 schools Hire from 24 schools Graduates: Visit 20 universities Hire from 30 universities 23% of employers collaborate on promoting apprenticeships
- 9. Selection for apprenticesand graduates can differ Source: 184 employers with 21,924 graduate hires in 2016. Note: each bar is only for those organisations who employed these types of talent. @AGRresearch 60% 27% 18% Same process for graduates and interns Same process for graduates and school leavers Same process for graduates and apprenticesType of talent Time to offer (weeks) Graduates 10 Apprentices 8 School leavers 9 Summer interns 9
- 10. Employers with diversitystrategies 25% 27% 33% 38% 43% 44% 47% 50% 56% 75% 40% 86% 46% 67% 81% 71% 89% 58% 80% 67% 88% 73% Law firm Retail FMCG company Banking or financial services Construction Public Sector Engineering or industrial IT & Telecommunications Energy, water or utility… Accountancy or professional… Overall Graduates Apprentices Source: AGR Diversity & Inclusion Survey 2016
- 11. What challenges doyou, or do you expect to, experience in the offering of degree apprenticeships? 63.3% 60.0% 41.7% 38.3% 35.0% 31.7% 21.7% 21.7% 16.7% 13.3% 11.7% The reputation of apprenticeships Lack of awareness of degree apprenticeships amongst students Uncertainty of student demands for degree apprenticeships Lack of degree apprenticeships in key occupational areas of interest… Skills Funding Agency Apprenticeship funding rules Uncertainty of how the Levy will operate Lack of support for degree apprenticeships from senior management Uncertainty of how to deliver degree apprenticeships Unclear how to develop a degree apprenticeship with an HEI/… Other (please specify below) Degree apprenticeships do not fit with current priorities Base = 60
- 12. Discussion points • Howdo you select which employers to target? • How do you know who to talk to? • What are your key messages? • What employer challenges can you help solve? • Inexperienced teams • Lack of awareness / poor reputation / student demand for DAs • Strategy to offer multiple DAs