The document summarizes an agenda for a school leaver forum discussing how to engage influencers on young people's career decisions. It discusses trends in the number of employers involved with the forum and the types of vacancies and programs they offer. Specifically, it notes a rise in employer membership and graduate vacancies between 2012-2015. The majority of vacancies are in retail, engineering, or banking. Apprenticeships and work experience are the most common types of programs offered. The document also compares marketing budgets and challenges for attracting students versus graduates, as well as issues employers face in 2015 when hiring.

1. Engaging the Influencers
AGR School Leaver Forum
February 2015

2. Agenda
• 9:30 Introduction and AGR update
• 9:40 When are young people making career
decisions
• 10:20 Who are the key influencers on young
peoples career decisions?
• 11:00 Coffee break
• 11:20 How to? – Nestle & MyKindaCrowd case
study
• 11:50 Round table discussions
• 12:30 Finish

3. More employers involved
Base = 8,100
54.7%
68.2%
72.7%
2012-2013
2013-2014
2014-2015
(predicted)
• A steady rise in our members
• Complementing rise in graduate vacancies

4. Vacancies by sector
Base = 8,100
Retail 42.4%
Engineering or industrial company 15.7%
Banking or financial services 13.0%
Accountancy or professional services firm 7.7%
IT/Telecommunications 6.6%
Law firm 4.3%
Construction company or consultancy 2.8%
Energy, water or utility company 2.2%

5. Vacancies by type
40.3%
27.4%
12.4%
9.5%
10.9%
10.0%
5.5%
2.0%
9.5%
1.5%
47.0%
33.8%
18.7%
13.6%
12.6%
9.6%
8.6%
9.6%
11.1%
3.0%
51.5%
34.3%
21.7%
13.6%
13.1%
11.6%
9.1%
8.6%
7.6%
0.5%
Apprenticeships (Intermediate and Advanced)
Work experience
Higher Apprenticeships
Sponsored/incorporated university degree
programme
Gap year placements
School leaver training programme (leading to
professional qualification)
School leaver programme
Traineeships
Direct entry roles (BAU roles)
Other
2012-2013
2013/2014
2014/2015
(predicted)

6. Student vs graduate marketing
• 48 schools on average v 17 universities
• 53.8% have marketing budget v 93.7%
• £39k average spend v £95k

7. Your issues and challenges for 2015
• Increasing competition for top candidates
• Filling candidates with right skills
• Managing multiple entry routes
• The best sources of hires incl. regional
differences

8. Policy update
• Lord Young Enterprise Passport
– “For young people to record and demonstrate their
enterprise learning and work experience throughout their
education”
• £20m for Careers & Enterprise Company
– Employer led, chaired by Christine Hodgson of Capgemini
– “Will focus on young people aged 12 to 18, helping them
access the best advice and inspiration about the world of
work by encouraging greater collaboration between
schools and colleges and employers”