This document discusses key concepts in marketing, retailing, wholesaling, and logistics. It covers 6 main topics: 1) the definition of retailing as the sale of goods or services to consumers, 2) the major types of retailers like department stores and supermarkets, 3) franchising systems where franchisees operate under a parent brand, 4) characteristics of franchises such as royalty payments and business systems, 5) integrated logistics systems involving material management and distribution aided by technology, and 6) factors considered in transportation like speed, frequency, and cost.
This document provides an overview of how sellers can manage their product catalogues on Paytm Mall. It discusses what a catalogue is, how sellers can list products, search for products, filter products, edit product details, and share their catalogue on social media. Sellers can view all active and inactive products, add new products, and find products using the search option or filters like category and fulfillment mode in the catalogue tab of their seller panel.
What major type of Intermediaries occupy this sector?Sameer Mathur
This document summarizes different types of marketing intermediaries including retailers, wholesalers, and logistics organizations. Retailers sell directly to final consumers, and come in store and non-store varieties. Wholesalers sell to other businesses and exclude farmers and manufacturers. Types of wholesalers include merchant wholesalers, brokers, and agents. Market logistics organizations plan and implement physical distribution networks to meet customer demand profitably.
This document provides an overview of how sellers can manage their product catalogues on Paytm Mall. It discusses what a catalogue is, how to list products, and how to share the catalogue on social media. Sellers can search for products, view all active products by applying filters like category and fulfillment mode. They can also edit product details like price and HSN code. The document outlines the steps to find products, view all active or inactive products, and share products on social media directly from the seller panel on Paytm Mall.
The I Love Marketing Model is a Visual Interactive Knowledge and Mastery Framework that Helps Students Master Fundamental Marketing Concepts. This Show and Tell version 2.0 shows how the concepts are applied to a particular example, in this case, the Ateneo MBA program
The document discusses options for an MBA program, including a standard program. It provides a summary of the standard syllabus and reminds the reader about the challenge of excellence at the AGSB business school. It examines choices for an individual named Markma regarding an MBA program.
This document discusses marketing in the 21st century and how it is both the same and different compared to the past. It is the same in that it still balances the three strategic C's (customer, company, competition) and identifies opportunities when customer needs are not being met. However, it is different in that the C's have intensified due to globalization, customers are more demanding, marketing must involve the whole company and manage demands, and accomplish seven tasks in a holistic way. The document uses images drawn on tissue paper to illustrate these concepts.
BBA 608 Unit I Store Operations.pptx BBA Best course in Delhi NCRDrNilimaThakur
This document discusses store operations and management. It begins with an introduction to store operations, noting that store operations aim to consistently implement a retailer's strategy through functions like task management, labor forecasting, time tracking, and store audits. It then covers types of retail stores and store organization, factors in store location selection like trading area and site evaluation, and merchandise management topics like planning, buying, and product presentation. The document emphasizes maximizing efficiency and sales through optimal use of resources, providing a good customer experience, and handling merchandise effectively to convert resources into profits.
This document provides an overview of how sellers can manage their product catalogues on Paytm Mall. It discusses what a catalogue is, how sellers can list products, search for products, filter products, edit product details, and share their catalogue on social media. Sellers can view all active and inactive products, add new products, and find products using the search option or filters like category and fulfillment mode in the catalogue tab of their seller panel.
What major type of Intermediaries occupy this sector?Sameer Mathur
This document summarizes different types of marketing intermediaries including retailers, wholesalers, and logistics organizations. Retailers sell directly to final consumers, and come in store and non-store varieties. Wholesalers sell to other businesses and exclude farmers and manufacturers. Types of wholesalers include merchant wholesalers, brokers, and agents. Market logistics organizations plan and implement physical distribution networks to meet customer demand profitably.
This document provides an overview of how sellers can manage their product catalogues on Paytm Mall. It discusses what a catalogue is, how to list products, and how to share the catalogue on social media. Sellers can search for products, view all active products by applying filters like category and fulfillment mode. They can also edit product details like price and HSN code. The document outlines the steps to find products, view all active or inactive products, and share products on social media directly from the seller panel on Paytm Mall.
The I Love Marketing Model is a Visual Interactive Knowledge and Mastery Framework that Helps Students Master Fundamental Marketing Concepts. This Show and Tell version 2.0 shows how the concepts are applied to a particular example, in this case, the Ateneo MBA program
The document discusses options for an MBA program, including a standard program. It provides a summary of the standard syllabus and reminds the reader about the challenge of excellence at the AGSB business school. It examines choices for an individual named Markma regarding an MBA program.
This document discusses marketing in the 21st century and how it is both the same and different compared to the past. It is the same in that it still balances the three strategic C's (customer, company, competition) and identifies opportunities when customer needs are not being met. However, it is different in that the C's have intensified due to globalization, customers are more demanding, marketing must involve the whole company and manage demands, and accomplish seven tasks in a holistic way. The document uses images drawn on tissue paper to illustrate these concepts.
BBA 608 Unit I Store Operations.pptx BBA Best course in Delhi NCRDrNilimaThakur
This document discusses store operations and management. It begins with an introduction to store operations, noting that store operations aim to consistently implement a retailer's strategy through functions like task management, labor forecasting, time tracking, and store audits. It then covers types of retail stores and store organization, factors in store location selection like trading area and site evaluation, and merchandise management topics like planning, buying, and product presentation. The document emphasizes maximizing efficiency and sales through optimal use of resources, providing a good customer experience, and handling merchandise effectively to convert resources into profits.
This document discusses different retail formats in India. It classifies retail formats as either unorganized or organized. Unorganized retailing refers to small, local stores run by individuals without formal registration. Organized retailing refers to larger format stores run by licensed retailers. Common unorganized formats include street vendors and kirana stores. Organized formats include hypermarkets, supermarkets, department stores, and franchise outlets. The document also discusses characteristics, advantages, and disadvantages of both unorganized and organized retail formats.
This document provides an overview of retail management. It begins by defining retail and retail management. It then discusses various retail functions including sorting, breaking bulk, holding stock, and additional services. It also covers benefits of retail for consumers, manufacturers, and wholesalers. The document categorizes different types of retail institutions such as independent retailers, chain retailers, franchising, and leased departments. It provides advantages and disadvantages of each type. Finally, it describes different types of retail stores including convenience stores, department stores, supermarkets, specialty stores, discount stores, and factory outlets.
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
This document contains 10 multiple choice questions about organizational buying and business markets. It defines key concepts such as the three types of buying situations (straight rebuy, modified rebuy, and new task), characteristics of business markets, and stages in the business buying process. It also provides examples of systems buying and different types of electronic marketplaces.
This document contains 10 multiple choice questions about organizational buying and business markets. It addresses topics like the characteristics of business markets, the different types of buying situations, stages in the buying process, and participants in the business buying process. For each question, there is a short explanation of the concept being tested.
The document provides an overview of retail management. It defines key terms like retailing, retailer, wholesaling, and wholesaler. It explains that retailers sell directly to end consumers, while wholesalers sell to businesses. The document outlines several objectives of studying retail management, such as explaining the retail selling process, classification of retailers, components of retailing concepts, and strategies. It also describes some of the benefits of retailing for manufacturers, customers, and the economy. Specifically, it notes retailers provide benefits to customers by breaking bulk, providing assortment and inventory, and offering services and information.
Small businesses are formed through several key steps. An entrepreneur first identifies a business opportunity and assesses its market feasibility. They then decide whether to start a new business, buy an existing one, or purchase a franchise. Administrative functions like developing marketing strategies, advertising, product promotion, distribution, purchasing, and operations management are also important. Overall, starting a small business requires identifying an opportunity, assessing its viability, and properly managing key business functions.
This chapter discusses organizational buying behavior and the organizational buying process. It describes the 8 stages of the organizational buying process: 1) problem recognition, 2) general description of need, 3) product specifications, 4) supplier search, 5) acquisition and analysis of proposals, 6) supplier selection, 7) selection of order routine, and 8) performance review. It also discusses the environmental, organizational, group, and individual forces that influence organizational buying decisions. Understanding these factors enables marketers to better design products and target organizations.
This document describes a workshop on shopper marketing. It notes that marketing spend has shifted from traditional advertising to in-store marketing, requiring new skills from agencies. The workshop covers the evolution of shopper marketing and key topics like understanding retailers' needs, differentiating shoppers from consumers, applying principles of human behavior and ergonomics, best research tools, and developing effective shopper marketing strategies and tactics. The workshop is designed to help marketers learn the latest approaches in this new discipline.
This document discusses various approaches to merchandise management and pricing. It covers merchandising philosophy, micro and cross merchandising, and the attributes and functions of buying organizations. Specifically, it examines the level of formality (formal vs informal), degree of centralization (centralized vs decentralized), organizational breadth (generalized vs specialized), personnel resources (internal vs external), functions performed (merchandising vs buying focus), and staffing (buyer vs sales manager roles). The document provides advantages and disadvantages of different strategies within each area.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Reatail Management - Unit - 2, BBA - Osmania University
RETAIL FORMATS AND THEORIES :
Traditional retail formats – cooperatives and Government and Modern Retail formats in India; Emergence of Malls in India; Franchising – Types of Franchising, Advantages and disadvantages of franchising; legal issues in franchising in India.
Theories of Retail Development – Environmental theory, cyclical theory, conflict Theory and Concept of Life cycle in retail.
This document discusses retail management. It provides definitions of retail management and describes the key functions of retailers, including sorting products, breaking bulk, holding stock, providing additional services, and acting as a communication channel. It also classifies different types of retail institutions such as independent retailers, chain retailers, franchises, leased departments, and others. Overall, the document provides an overview of retail management concepts and classifications of retail institutions.
This document discusses retail management. It begins by defining retail and retail management. It then covers retail functions like sorting, breaking bulk, holding stock, and additional services. It discusses the benefits of retail for consumers, manufacturers, and wholesalers. It also classifies different types of retail institutions like independent retailers, chain retailers, franchising, leased departments, and more. Finally, it provides examples of different types of retail stores.
1. The document discusses various marketing concepts including the production concept, product concept, selling concept, and marketing concept.
2. It provides examples of companies that exemplify each concept, such as McDonalds following the production concept through operational efficiency, and Apple focusing on innovative products under the product concept.
3. The marketing concept aims to satisfy customer needs better than competitors, and the document cites Amul as successfully applying this approach through new product varieties.
The document discusses the roles of government, producers, distributors, consumers, labor, resources, capital, and taxes in economic development. It describes the basic functions of government in providing leadership, order, services, security, and economic assistance. It defines producers, distributors, consumers, and different types of distributors including direct, indirect, exclusive, intensive, selective, dual, and reverse distribution. It also discusses how taxation can be used to influence consumption, encourage investment, and support the social contract between citizens and the economy.
This document discusses different retail formats in India. It classifies retail formats as either unorganized or organized. Unorganized retailing refers to small, local stores run by individuals without formal registration. Organized retailing refers to larger format stores run by licensed retailers. Common unorganized formats include street vendors and kirana stores. Organized formats include hypermarkets, supermarkets, department stores, and franchise outlets. The document also discusses characteristics, advantages, and disadvantages of both unorganized and organized retail formats.
This document provides an overview of retail management. It begins by defining retail and retail management. It then discusses various retail functions including sorting, breaking bulk, holding stock, and additional services. It also covers benefits of retail for consumers, manufacturers, and wholesalers. The document categorizes different types of retail institutions such as independent retailers, chain retailers, franchising, and leased departments. It provides advantages and disadvantages of each type. Finally, it describes different types of retail stores including convenience stores, department stores, supermarkets, specialty stores, discount stores, and factory outlets.
The document discusses key concepts in retailing including:
1) Retailing involves selling consumer goods through multiple channels to earn a profit by satisfying consumer needs.
2) Retailers are classified based on ownership, operations, services, merchandising, and location of sales.
3) Successful retailers adapt to environmental factors like the economy, technology, and demographics.
4) Large retailers are increasingly dictating terms to suppliers through private labels, data analysis, and inventory management.
This document contains 10 multiple choice questions about organizational buying and business markets. It defines key concepts such as the three types of buying situations (straight rebuy, modified rebuy, and new task), characteristics of business markets, and stages in the business buying process. It also provides examples of systems buying and different types of electronic marketplaces.
This document contains 10 multiple choice questions about organizational buying and business markets. It addresses topics like the characteristics of business markets, the different types of buying situations, stages in the buying process, and participants in the business buying process. For each question, there is a short explanation of the concept being tested.
The document provides an overview of retail management. It defines key terms like retailing, retailer, wholesaling, and wholesaler. It explains that retailers sell directly to end consumers, while wholesalers sell to businesses. The document outlines several objectives of studying retail management, such as explaining the retail selling process, classification of retailers, components of retailing concepts, and strategies. It also describes some of the benefits of retailing for manufacturers, customers, and the economy. Specifically, it notes retailers provide benefits to customers by breaking bulk, providing assortment and inventory, and offering services and information.
Small businesses are formed through several key steps. An entrepreneur first identifies a business opportunity and assesses its market feasibility. They then decide whether to start a new business, buy an existing one, or purchase a franchise. Administrative functions like developing marketing strategies, advertising, product promotion, distribution, purchasing, and operations management are also important. Overall, starting a small business requires identifying an opportunity, assessing its viability, and properly managing key business functions.
This chapter discusses organizational buying behavior and the organizational buying process. It describes the 8 stages of the organizational buying process: 1) problem recognition, 2) general description of need, 3) product specifications, 4) supplier search, 5) acquisition and analysis of proposals, 6) supplier selection, 7) selection of order routine, and 8) performance review. It also discusses the environmental, organizational, group, and individual forces that influence organizational buying decisions. Understanding these factors enables marketers to better design products and target organizations.
This document describes a workshop on shopper marketing. It notes that marketing spend has shifted from traditional advertising to in-store marketing, requiring new skills from agencies. The workshop covers the evolution of shopper marketing and key topics like understanding retailers' needs, differentiating shoppers from consumers, applying principles of human behavior and ergonomics, best research tools, and developing effective shopper marketing strategies and tactics. The workshop is designed to help marketers learn the latest approaches in this new discipline.
This document discusses various approaches to merchandise management and pricing. It covers merchandising philosophy, micro and cross merchandising, and the attributes and functions of buying organizations. Specifically, it examines the level of formality (formal vs informal), degree of centralization (centralized vs decentralized), organizational breadth (generalized vs specialized), personnel resources (internal vs external), functions performed (merchandising vs buying focus), and staffing (buyer vs sales manager roles). The document provides advantages and disadvantages of different strategies within each area.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Reatail Management - Unit - 2, BBA - Osmania University
RETAIL FORMATS AND THEORIES :
Traditional retail formats – cooperatives and Government and Modern Retail formats in India; Emergence of Malls in India; Franchising – Types of Franchising, Advantages and disadvantages of franchising; legal issues in franchising in India.
Theories of Retail Development – Environmental theory, cyclical theory, conflict Theory and Concept of Life cycle in retail.
This document discusses retail management. It provides definitions of retail management and describes the key functions of retailers, including sorting products, breaking bulk, holding stock, providing additional services, and acting as a communication channel. It also classifies different types of retail institutions such as independent retailers, chain retailers, franchises, leased departments, and others. Overall, the document provides an overview of retail management concepts and classifications of retail institutions.
This document discusses retail management. It begins by defining retail and retail management. It then covers retail functions like sorting, breaking bulk, holding stock, and additional services. It discusses the benefits of retail for consumers, manufacturers, and wholesalers. It also classifies different types of retail institutions like independent retailers, chain retailers, franchising, leased departments, and more. Finally, it provides examples of different types of retail stores.
1. The document discusses various marketing concepts including the production concept, product concept, selling concept, and marketing concept.
2. It provides examples of companies that exemplify each concept, such as McDonalds following the production concept through operational efficiency, and Apple focusing on innovative products under the product concept.
3. The marketing concept aims to satisfy customer needs better than competitors, and the document cites Amul as successfully applying this approach through new product varieties.
The document discusses the roles of government, producers, distributors, consumers, labor, resources, capital, and taxes in economic development. It describes the basic functions of government in providing leadership, order, services, security, and economic assistance. It defines producers, distributors, consumers, and different types of distributors including direct, indirect, exclusive, intensive, selective, dual, and reverse distribution. It also discusses how taxation can be used to influence consumption, encourage investment, and support the social contract between citizens and the economy.
1. Marketing Concepts: Managing
Retailing, Wholesaling, and
Logistics
John Paul G. Eugenio
V60 Marketing Management
Prof. Bong De Ungria
www.jpgeugenio7.blogspot.com
2. 6 KEY CONCEPTS?
1. What is Retailing?
2. Major Retailer Types
3. What is a Franchising System?
4. Characteristics of Franchises
5. What are Integrated Logistics
System?
6. Transportation Factors
www.jpgeugenio7.blogspot.com
4. What is Retailing?
Concept 1
- Retailing includes all the activities
involved in selling goods or services
www.jpgeugenio7.blogspot.com
5. What is Retailing?
Concept 1
directly to final consumers for
personal, nonbusiness use.
www.jpgeugenio7.blogspot.com
6. What is Retailing?
Concept 1
- Retailing includes all the activities
involved in selling goods or services
directly to final consumers for
personal, nonbusiness use.
www.jpgeugenio7.blogspot.com
7. Major Retailer Types
Concept 2
• Specialty Store
• Department Store
• Supermarket
• Convenience Store
• Discount Store
• Off-price retailer
• Superstore
• Catalog Showroom
www.jpgeugenio7.blogspot.com
8. Specialty Store
Concept 2
• small stores which specialize in a specific
range of merchandise and related items.
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9. Department Store
Concept 2
• Retail establishment which offers a wide
range of consumer goods such as clothing,
housewares, furniture and appliances at
variable price points and in different product
categories.
www.jpgeugenio7.blogspot.com
10. Supermarket
Concept 2
• a large form of the traditional grocery store,
is a self-service shop offering a wide variety
of food and household products, organized
into aisles.
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11. Convenience Store
Concept 2
• is a small store that stocks a range of
everyday items such as groceries, toiletries,
alcoholic and soft drinks, tobacco products,
and newspapers.
www.jpgeugenio7.blogspot.com
12. Discount Store
Concept 2
• is a type of department store, which sells
products at prices lower than those asked by
traditional retail outlets.
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13. Off-Price Retailer
Concept 2
• retail stores offering merchandise at prices
less than other retail stores out-of-season
products and distressed merchandise from
other retailers (overruns).
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14. Superstore
Concept 2
• A specially large retail store that serves as a
one-stop shopping destination by offering a
wide variety of goods that range from
groceries to appliances.
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15. Catalog Showroom
Concept 2
• Unlike a self-serve retail store, most of the
items are not displayed; customers select
the products from printed catalogs in the
store and fill out an order form.
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16. What is a Franchising System?
Concept 3
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17. What is a Franchising System?
Concept 3
- a Franchising system is
a system of individual
franchisees, a tightly
knit group of enterprises
whose systematic
operations are planned,
directed, and controlled
by the operation's
franchisor.
www.jpgeugenio7.blogspot.com
19. Characteristics of Franchises
Concept 4
• The franchisor owns a trade or service mark
and licenses it to franchisees in return for
royalty payments.
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20. Characteristics of Franchises
Concept 4
• The franchisor owns a trade or service mark
and licenses it to franchisees in return for
royalty payments.
• The franchisee pays for the right to be part of
the system.
www.jpgeugenio7.blogspot.com
22. What are Integrated Logistics
Systems?
Concept 5
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23. What are Integrated
Logistics Systems?
Concept 5
- An integrated logistics systems (ILS)
includes material management,
material flow systems, and physical
distribution, aided by information
technology.
www.jpgeugenio7.blogspot.com
34. 6 KEY CONCEPTS?
1. What is Retailing?
2. Major Retailer Types
3. What is a Franchising System?
4. Characteristics of Franchises
5. What are Integrated Logistics
System?
6. Transportation Factors
www.jpgeugenio7.blogspot.com
35. Marketing Concepts: Managing
Retailing, Wholesaling, and
Logistics
John Paul G. Eugenio
V60 Marketing Management
Prof. Bong De Ungria
www.jpgeugenio7.blogspot.com