Technical copywriting, line art, photography, instructions, user manuals, sales kits, product launch, and all-around great explainer of things. I lubricate the flow of communications with the end user as well as internally during product development. I build trust.

1. © 2017 Peter Wachter pwachter@icloud.com linkedin.com/in/peterwachter 1
Peter Wachter Marketing Communications Specialist
© 2017 Peter Wachter pwachter@icloud.com 847-804-5590 mobile 1

2. 2
Zeroing-In
From blue sky concepts through launch, I
deliver peace-of-mind by rapidly distilling a
lot of possibilities into focused marketing
communication solutions. My toolbox is full
of verbal, visual and 3D tricks-of-the-trade.
Self driven, I free other team members to
focus on their primary objectives.

3. Track Lighting Conduit End Feed - DIY Instructions
3
Too much irrelevant detail.No need to
remove screws. Doing so creates a re-
insertion struggle at ceiling. Critical
polarity control is completely lost.
Confusing detail totally stripped away. Wire
insertion into wire trap is correctly shown 100%
visually. Screw removal unnecessary. Critical
polarity control preserved. Keep in mind this is
done on a ceiling while standing on a ladder.
BEFORE AFTER

4. Refined Photo Skills Produce Quality Line Art
Concept, photography, illustration, copy, layout. 4

5. Full Responsibility - Concept Through Printing
Concept, copy, illustration, layout.
New product system, 2 days JIT. 2-sided. 5
Concept, copy, photography, layout.
Line art, later, by others.

6. Portable Sales Meeting Display Design + Instructions
Intuitive design and easy-to-
follow instructions enable any
employee to set up and re-pack
displays anywhere. Concept,
copy, photography, layout.
6

7. Technical Problem Solving and Storytelling
Conceived and had built “safe” LED line testing apparatus in 1 day.
Inspiration drawn from “Camera Obscura” or pinhole camera.
Photo skills support E-Learning + local/global communications
7

8. Educates and Delights Buyers and Bolsters Sales Force Confidence
LED Recessed fixture with color
temperature demonstrator. Encourages
hands-on product experience.
Portable Kits to Drive Incentive Sales Programs
Using same form factor: Portable
pendant display with dimmer.
Hidden wiring harness.
Concept, RFQ drawings, vendor liaison, wiring harness spec, supervise “outfitting”
8

9. Slim undercabinet LED system in a high
tech package. Magnetic lid for “snap”.
Incentive premium for placing an order.
Great excuse for a sales call.
“LED Inside” - Laptop Computer Metaphor
Concept, RFQ drawings, vendor liaison, foam cutting spec, supervise “outfitting”, source bag.
9

10. LED Undercabinet Showroom Display - Low Glare
From rough sketch, to 4 hour rapid foam
board prototype, to shipping of finished
goods in 90 days. Total management.
10

11. Flex12 Bendable Low Voltage Track System - Sales Sample Kit
Design, RFQ drawings,
vendor liaison, supervise
execution. Shows 28 SKUs
11

12. LED Track - Sales Sample Kit - Two Color Temperatures
Removable Sintra cover and magnetic valance. Built-in transformer and power cord.
12

13. Interactive Lighting Education Exhibits
Lighting science and technology training aided by hands-on,
ruggedly built displays. Design and RFQ sketches.
13

14. All of the photos in this presentation were taken
by Peter Wachter
14

15. Rapid Intuitive Sketches Keep Projects on Schedule
Product knowledge
mated with first-hand
experience results in
empathy towards a
wide variety of end
users that informs all
aspects of verbal and
visual storytelling.
15

16. Freehand Meeting Sketches Help Maintain Momentum
Organized overview of a seemingly
complex system encourages the
purchase decision by lessening
ordering and installation anxiety.
16

17. Flex Track “Cheat Sheet”
Sketch for engineering & beta installers Concept, copy, illustration, layout.
Catalog Back Page
17

18. Articulating Delicate, Critical Procedures
18
Concept, copy, illustration, layout.

19. Sir Harold Evans Talk at World Economic Forum
Davos, Switzerland, January 15, 2015
© 2015 Peter Wachter
Intelligent Illumination via the Internet of Things
Unlock a door, lower the garage door, dim the lights,
check on a parent a child or a pet, plan a grocery list,
adjust the A/C, detect a water leak, from anywhere in
the world. All this and much more using a portable
handheld device: your Android or iOS smartphone, or
tablet. This is not the future. This is now, using IoT,
the [Intelligent] Internet of Things. And LED lamps
have almost singularly helped trigger this revolution.
The Philips Hue programmable color-changing wi-fi
controlled LED light bulb has blazed a path for the
lighting industry. Using third party apps, each bulb is
independently and infinitely controllable for color,
brightness, and on/off switching. Programmable to
simulate sunrise, sunset, invented random light
shows, or synced to music, LEDs with on-board
microprocessors are at the vanguard of the smart
home of the future. A printed circuit board is needed
to provide the right electrical current to the LEDs so
it’s easy to add sensors and smart communication.
By logical extension, light bulbs so infinitely
controllable, will become data collection points for
any environmental variable we wish to monitor,
analyze, and control. This will be true at home, the
office, and at the factory. Again, all of this will be
possible from across the room or across the seas.
The billions of light sockets currently deployed in
the world will not immediately succumb to
obsolescence in favor of fixtures incorporating
LEDs. Rapidly decreasing prices for energy
efficient retrofit lamps will entice us to yield to the
economy of using existing sockets. Eventually
however, like any disruptive but useful technology,
purpose-build LED fixtures will eventually become
dominant in our indoor and outdoor environments.
The arrival of the IoT would have been seriously
stunted, perhaps even unimaginable without the
advent of LEDs due to the extreme heat issues
present in incandescent and CFL lamps. Heat
would have necessitated remote electronics,
thereby eliminating a key advantage. Cooler
running LEDs with incorporated printed circuit
boards make them ideal candidates for piggy-
backing on ever more enhanced capabilities.
Saving energy will drive LED adoption in
gargantuan numbers and make it possible to use
each light source as a virtually free data
communication node to better human life while
simultaneously reducing electricity consumption.
[conclusion/punchline as you may wish Harry]
Internet of Things Address - Sir Harold Evans - Davos
19

20. Stripping Away Unnecessary Detail
20
In a common scenario, Engineering provides Marketing with a CAD
drawing. Line work is “beefed up” for a fast, efficient way to get the job out
the door. However, this often leaves in too much detail that is not relevant
to the immediate task at hand.
True empathy for the end user requires showing only the purest essence to
convey the specific action required. A phrase rings true here:
“Less is More”.
© 2017 Peter Wachter© 2017 Peter Wachter

21. Distilling a Concept for Immediate Understanding
21
Maximum safe fuel fill level
is not abundantly clear.
I take “license” with reality to
create crystal clear visuals that
transcend language barriers.
© 2017 Peter Wachter
C

22. Peter Wachter Communicator
From everyday commodity goods to the latest technical
breakthroughs, skillfully crafts engaging narratives that
inspire confidence and trust. Tailors writing and insightful
illustrations attuned to the broadest range of technical
competence from:
DIY Weekend Warriors to Rocket Scientists.
Well versed in the physical and applied sciences, with a
focus on mathematics, electronics, architecture+building,
manufacturing and materials technology.
Equally at ease brainstorming blue-sky concepts with the
C-Suite or unearthing subconscious insights from end users
in the field. Creatively, technically, and enthusiastically
collaborates and communicates with people from a broad
spectrum of fields and cultures.
22

23. Thank you very much for taking the time.
For the story behind these please call:
847-804-5590 mobile
© 2017 Peter Wachter pwachter@icloud.com 847-804-5590 mobile
In anything at all, perfection is finally achieved not
when there is nothing left to add, but when there
is nothing left to take away.