Presentation for IE's big data master's application

1. H.What do you believe are the greatest challenges facing
the sector or industry you would like to specialize in at IE?
What role do you hope to be able to play in this sector or
industry in the medium term?
Mercedes González Mallén

2. Big data
challenges in the
PC videogame
industry
1. Data for the company
2. Data for the gamer

3. Current industry success
Often seen as a “childish sector” it generates more money than
the music and filming industry together.
US$60 billion in revenues (2011) & US$80 billion by 2014 ( expected).
Colin Sebastian for RW Baird.
Perhaps the biggest global hedlines of all were made in
2008 by a British-produced game, GrandTheft Auto IV,
which on 29 April took the title of the most successful
entertainment release in history.Within 24 hours, GTA
IV had grossed $310m (£157m) – comfortably more
than history's most successful book (Harry Potter &The
Deathly Hallows, at $220m in 24 hours) and its most
successful film (Spider-Man 3 at $117m)
The Guardian - Sept 2009

4. General challenges
Knowledge
System
info
User’s
profile
Gaming
stats
The main chalenges, present
at any Big Data project are:
 What data to collect
 How to collect the data
 How to analyze it
 How to read into the result
 How to take action with
the knowledge gained

5. Data for the company
To achieve competitive advantages

6. The PC paradox
Current PC game sales Physical stores are almost only
focused on consoltes where as
online stores are boosting their sales
Physical
sales
Digital
Sales
Source: Steam

7. Big data for strategy success
Collecting simple data as how much the customers are paying or which
OS they are using can help you scope your audience, pricing or
deciding for which OS to develop.
Onlines stores have taken advantages of it and are the leaders of the
PC unlike retails like GameStop.
Source: Humble bundle

8. Data for the gamer
How to offer more value to your customer

9. Be able to use all this information as
something useful or fun to the
gamer, where he can compare his
performance to their friends.
As a result they will be more
motivated to play, to try and beat
their friends or getter better
stadistics and stand out from them.
Source: Steam

10. My role
My profile
 Al most 20 years of gaming
experience
 University business studies
 Future big data specialist
My hopes
 Be able to determinate which
data should be collected
 Be able to transform the data
into business strategies
 Turn the data into usefull
aplications for the gamer

11. Sources
 Wikipedia: http://en.wikipedia.org/wiki/Video_game_industry
 The Guardian:
http://www.theguardian.com/technology/gamesblog/2009/sep/27/
videogames-hollywood
 Steam: http://store.steampowered.com
 Humble Bundle: http://www.humblebundle.com
 IBM: http://www.ibm.com/developerworks/library/ba-big-data-
gaming/