Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Learn how to ensure your marketing strategy is aligned with you Sales organization. Multi-channel campaign management, social marketing, Sales collaboration, customer segmentation and campaign analytics are all critical success factors for an efficient and effective marketing strategy, supporting quality lead generation and optimized ROI.
Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Learn how to ensure your marketing strategy is aligned with you Sales organization. Multi-channel campaign management, social marketing, Sales collaboration, customer segmentation and campaign analytics are all critical success factors for an efficient and effective marketing strategy, supporting quality lead generation and optimized ROI.
The Dealers Solutions Group is a team of seasoned automotive professionals with unrivalled experience and knowledge in assisting dealerships positively transform their performance and achieving their goals.
Our solutions put the emphasis on the three key elements required for success: People, Process and Products.
People: Our trainers instil not just sales techniques, but a deep understanding of the psychology of sales; such ensures sales people are not reliant on a script, but confident and expert at adapting to the customer and the situation to gain the sale.
Process: At the heart of an effective dealership is a process, and the better the process the more effective the dealership. Dealers Solutions is very much a process driven company, we work closely with dealers to identify and implement new improved processes that enhance a dealer’s bottom line.
Products: Our outstanding award winning technology offers dealers the opportunity to spend more time on income producing activities, more time with customers in-store, on the phone and online.
Over the years our consultants have worked closely with numerous Principles Managers & OEM’s, and have built synergistic relationship with national automotive companies. Inevitably such experience allows us to better understand the metrics of your brand and your dealerships requirements, nevertheless, we always start by endeavoring to understand each dealership’s unique situation and then develop and implement customize solutions.
The Dealers Solutions Group welcomes the opportunity to speak with prospective clients.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
The Dealers Solutions Group is a team of seasoned automotive professionals with unrivalled experience and knowledge in assisting dealerships positively transform their performance and achieving their goals.
Our solutions put the emphasis on the three key elements required for success: People, Process and Products.
People: Our trainers instil not just sales techniques, but a deep understanding of the psychology of sales; such ensures sales people are not reliant on a script, but confident and expert at adapting to the customer and the situation to gain the sale.
Process: At the heart of an effective dealership is a process, and the better the process the more effective the dealership. Dealers Solutions is very much a process driven company, we work closely with dealers to identify and implement new improved processes that enhance a dealer’s bottom line.
Products: Our outstanding award winning technology offers dealers the opportunity to spend more time on income producing activities, more time with customers in-store, on the phone and online.
Over the years our consultants have worked closely with numerous Principles Managers & OEM’s, and have built synergistic relationship with national automotive companies. Inevitably such experience allows us to better understand the metrics of your brand and your dealerships requirements, nevertheless, we always start by endeavoring to understand each dealership’s unique situation and then develop and implement customize solutions.
The Dealers Solutions Group welcomes the opportunity to speak with prospective clients.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Managing Changes in Your Marketing OrganizationMarketo
These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether.
Check out this presentation by Marketo expert Shyna Zhang for an overview on how to make comprehensive digital marketing changes that positively affect your enterprise team.
Attend this exciting webinar to discover:
- The unique challenges of enterprise-level marketers
- How to make the case for marketing software and guide the change management process
- Tactics for optimizing your team's structure
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
Gleanster lead nurturing webinar- draft- 012411 finalSalesfusion
Join SalesFUSION for this in-depth review of the state of lead nurturing in a b2b environment. Includes research and best practices from leading b2b research firm, Gleanster and Principle Analyst, Ian Michiels.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
לינקדאין מייצרת המון שינויים חדשים שהולכים לשפר את שיווק הB2B ולטעמי. מקוד המרה ורימרקטינג גנרי ועד מערכות אופטימיזציה מתוחכמות ושילוב של פרסום פרוגרמטי. ולא פחות חשוב, פרסום בעברית.
Accord Brothers Media (P) Ltd. – A Global Sales and Marketing solutions Provider. We are a business-advantage driven company. We are sister concern of Apagen Solutions Pvt. Ltd. and are a Sales and Marketing source for Services, Education, & Technology. We have experience in implementing & maintaining some of the most challenging Sales Processes in companies like Enventa Power Systems, Omkam UPS, MV Logistics, Apagen, Logix Infotech etc., by means of our Multi-faced Sales and Marketing Capabilities (CHANNEL SALES, RETAIL MANAGEMENT, EDUCATION, and TECHNOLOGY).
Accord Brothers has expertise across all Possible Sales and Marketing tools and engines to drive sales and marketing processes of any kind of industry. The company has an experienced team of Presales, Sales and Marketing Consultants. Accord Brothers can add more than expected value to your organization’s Sales and marketing structure. Along with it, Accord Brothers has the capability to build, execute and boost up your market strategies and plans by lining them with our well defined processes for empowering your sales and marketing and in turn for revenue acceleration, side by side enabling you to make use of the new dimensions of sales and marketing such as Online Demand Generation, Digital Marketing, CRM, SEO, SMO, Content Management and Website building. Accord Brothers has its own services spread over versatile domains such as Manufacturing, Training Institutes, FMCG, Retail, IT Companies, Utilities etc... This can be either Selling of Products or services.
Accord Brothers reduces the total cost of your Sales and Marketing Enablement by working closely with your management & key business executives and by using accord’s proven sales strategy framework. We understand your Business processes and Target Markets & bridge it by organizing internal sessions to facilitate organizational preparedness. We also map our services to establish seamless Project Governance framework with continuous Risk Mitigation. Accord Brother’s easy Sales Management Tools & Ready to execute Industry Specific Solutions can play a pivotal role in the Sales and Marketing of your kind of organization in a positive manner. Our Innovative Process can help you evaluate your Sales and Marketing insights with minute details. Assisting you in discovering the ‘Value’ of the same!
Our varied methodology & orientation can invariably add value to your organization’s Sales and Marketing Structure.
Dr Dave Chaffey - Improving your digital marketing skills - Nottingham Digita...Hallam
Learn the essential digital skills to help improve your personal career in marketing and develop the skills and processes needed to grow your business using digital marketing. You will learn the most in-demand digital marketing skills, and how to use the Smart Insights RACE lifecycle marketing framework to review your skills and digital marketing.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IoT, CPQ, Einstein, etc.).
Topic: KYC Marketing Automation Part 1
Date and Time: Saturday, February 20, 2021,
11:00 PM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is a Salesforce Marketing Automation Specialist at Manras Technologies. she is also the
Gurgaon Pardot User Group Leader. She has been part of Salesforce Marketing Champion'20 program.
Agenda:
1. Know about KYC – Marketing Automation Part -1
2. Q & A
3. Kahoot Quiz
4. Winner Announcement
For more updates and upcoming sessions please follow us on our social media handles:
Website: https://newdelhisfdcdug.com/
Trailblazer Community: https://trailblazercommunitygroups.com/salesforce-developer-group-new-delhi-india/
Twitter: https://twitter.com/newdelhisfdcdug
LinkedIn: https://www.linkedin.com/in/new-delhi-sfdc-dug-01a47118a/
YouTube Channel: https://www.youtube.com/channel/UCjNqjjF80E3arIxLXucMdag
#pardot #MarketingAutomation #Salesforce
2014 Demand Metric Outlook Study: Highlights & HorizonsDemand Metric
There’s little doubt that 2013 was the Year of the Customer. Successful companies have always known that the “Customer is King.” What was different about 2013 was that companies, particularly their marketing and sales organizations, had better tools with which to understand their needs, wants and desires and better ways to serve these needs.
2013 was also the year in which the Modern Marketing Organization consolidated and deepened its role within large and mid-sized organizations as the owner and driver of revenue-producing initiatives and programs. More than ever before, Marketing has direct control over the sales/buying process and with it the customer journey. That change has given Marketing more opportunity to prove its value to the company, while at the same time increasing pressure to deliver results with measureable advances in performance and productivity.
This premier Demand Metric Outlook Study will examine Highlights of 2013: Our best research, great marketing moments and major
influencers in our industry as shared by our Research Directors and Senior Analyst Network.
In the Horizons section of this study, we pull out our crystal balls and share our predictions for trends, new ideas and emerging vendors and
products we see on the Horizon for 2014.
To obtain this document, visit us at http://www.demandmetric.com/register
Measuring Results in Cross Platform Marketing - DSMSavage Marketing
The alignment of your marketing and sales teams is potentially the greatest opportunity to improve business growth. Learn how to align your marketing and sales teams to drive efficient results that improve revenue.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
Building Thought Leadership with Marketing AutomationGreenRope
GreenRope and Influence & Co.s co-hosted webinar talking about though leadership and how to develop it with the help of marketing automation and content management. Learn how to develop a content marketing strategy and utilize marketing automation to boost your thought leadership to the next level.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Marketing Automation Success in 2014 - LoopFuse Webinar
1. PLAN FOR 2014
MARKETING AUTOMATION
SUCCESS
Brian Hansford
Director – Client Services
Heinz Marketing
Tw. @RemarkMarketing
2. 5 Planning Areas for 2014 Marketing
Automation Success
Process
People
Platform
Content
Data
3. Marketing Automation:
Does NOT automate marketing
Does NOT magically generate
revenue
Does NOT replace how humans
develop relationships
Is NOT about batch and blast emails
Is NOT easy
6. 2014 Process Checklist
Demand Generation Strategy
Definitions of Leads and Opportunities
Customer persona segmentation
Lead management process definition
Metrics for Success
8. 2014 People Checklist
Accelerates platform performance and utilization
Demand Generation Training
Platform Training
Analytics Training
Marketing Programs Training
Content Marketing Training
Social Media Training
Platform Administration Training
10. 2014 Platform Checklist
Supports the demand generation strategy
Serves targeted content at the right intervals
Synchronized with CRM
Multi-touch nurturing campaigns
Scores behaviors for interest and signals
Works through multiple channels including web, social,
mobile, events, and email
Data management capabilities
Analytics
Supported with existing people resources and capabilities
12. 2014 Content Checklist
Without content, demand generation campaigns won’t
even get off the line
Content assets are like gold (and live longer than royalty)
Content strategy
Map content to the buyer’s journey of YOUR customers
Mix it up: One white paper won’t fuel a campaign
Measure asset consumption
14. 2014 Data Health Checklist
The single most critical issue
for Marketing Automation in 2014
Define data management standards
Opt-In and privacy policy
Contact governance and cadence
Email deliverability standards
Spam complaint mitigation
Phone contact standards
Record completeness
Cleaning, normalizing, appending