Mobile application face the challenge of a fragmented marketplace. Mobile Marketers have the possibility to create a micro brand to target their loyalists. These people are very social and are great at word of mouth.
A compilation of 12 of the most creative, innovative, and effective use of mobile by brands and organizations around the world. These works have been recognized in the MMA Smarties, Cannes, and Spikes award shows. The case studies are presented in a "challenge, strategy, results" format.
MARKETING PLAN FOR AN ANDROID APP: LIFTd ( THE CARPOOLING APP)Anjali Setiya
This Presentation is created by Anjali Setiya, G.B. Pant University of Agriculture and Technology, Pantnagar during an internship under Prof. Sameer Mathur, IIM Lucknow. This presentation describes a Marketing Plan for a new Carpooling App LIFTd : Share the ride because we share the planet.
Global citizens experience cultural freedom—they draw from their home culture but they also absorb experiences from many cultures and backgrounds. They are not cultural tourists who just travel the world and go shopping. They embrace discomfort and immerse themselves in different cultures. The journey to become a global citizen often includes personal sacrifice and pain. They look beyond stereotypes, and they don’t talk about diversity. Instead, they manifest the change they want to appear within the world.
RedLink Network SSP 2015 (New and Noteworthy)Deepika Bajaj
RedLink Network is a community driven platform which aims to streamline information exchange across all channels of the Academic Publishing Industry. Academic Publishers, Institutions and Agencies will have the opportunity to move away from traditional and noisy sometimes emails and base the communication on a network that provides direct and easy access to information with regard to each other.
PINK and Grow RICH NOW
"The real source of wealth and capital in this new era is not material
things.. it is the human mind, the human spirit, the human
imagination, and our faith in the future."
-Steve Forbes
We all have some notions of what it is to be RICH. One of the most
common is the financial success. It is true that MONEY is a source of
power. NO doubt we can afford a good house, vacations and many other
luxuries.
With that said, my conversations with some leaders in the industry has
indicated that being RICH is Relative. It means different things to
different people. Do you have goodwill of friends and family? Do you
have teachers who believe in you? Are you doing to make a change?
Finally, Are you happy?
My book – "PINK and grow RICH" touches on what REAL wealth is. In this
talk today, I will share some memoirs from the 'Rich and Famous', who
dared to be RICH – like they wanted.
Write to us at: pinkandgrowrich@invincibelle.com
A compilation of 12 of the most creative, innovative, and effective use of mobile by brands and organizations around the world. These works have been recognized in the MMA Smarties, Cannes, and Spikes award shows. The case studies are presented in a "challenge, strategy, results" format.
MARKETING PLAN FOR AN ANDROID APP: LIFTd ( THE CARPOOLING APP)Anjali Setiya
This Presentation is created by Anjali Setiya, G.B. Pant University of Agriculture and Technology, Pantnagar during an internship under Prof. Sameer Mathur, IIM Lucknow. This presentation describes a Marketing Plan for a new Carpooling App LIFTd : Share the ride because we share the planet.
Global citizens experience cultural freedom—they draw from their home culture but they also absorb experiences from many cultures and backgrounds. They are not cultural tourists who just travel the world and go shopping. They embrace discomfort and immerse themselves in different cultures. The journey to become a global citizen often includes personal sacrifice and pain. They look beyond stereotypes, and they don’t talk about diversity. Instead, they manifest the change they want to appear within the world.
RedLink Network SSP 2015 (New and Noteworthy)Deepika Bajaj
RedLink Network is a community driven platform which aims to streamline information exchange across all channels of the Academic Publishing Industry. Academic Publishers, Institutions and Agencies will have the opportunity to move away from traditional and noisy sometimes emails and base the communication on a network that provides direct and easy access to information with regard to each other.
PINK and Grow RICH NOW
"The real source of wealth and capital in this new era is not material
things.. it is the human mind, the human spirit, the human
imagination, and our faith in the future."
-Steve Forbes
We all have some notions of what it is to be RICH. One of the most
common is the financial success. It is true that MONEY is a source of
power. NO doubt we can afford a good house, vacations and many other
luxuries.
With that said, my conversations with some leaders in the industry has
indicated that being RICH is Relative. It means different things to
different people. Do you have goodwill of friends and family? Do you
have teachers who believe in you? Are you doing to make a change?
Finally, Are you happy?
My book – "PINK and grow RICH" touches on what REAL wealth is. In this
talk today, I will share some memoirs from the 'Rich and Famous', who
dared to be RICH – like they wanted.
Write to us at: pinkandgrowrich@invincibelle.com
Brand Concept & Mobile by Jeff Caporizzio. Meetup slidesDesignMinisters1
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Java Tech & Tools | Social Media in Programming in Java | Khanderao KandJAX London
2011-11-02 | 10:00 AM - 11:00 AM
With the popularity of Social media, businesses require to integrate ERP, CRM and Commerce apps with Social media for consumer monitoring, engagement, analytics, marketing, brand monitoring as well as influencing their purchases. This session covers Java tools, protocols, and frameworks for social media for Social CRM and Social Commerce. Covers: Oauth2, Social Graph, REST, JSON, Facebook & Twitter.
Buzzoole is the first platform IEO (Influence engine optimization). Through our platform, we want to help users optimize their online presence and engagement with their network to help them become influential in subjects in which they have expertise.
With Loot! you can earn cash and other great rewards like gift cards, product, unique experience and discounts by creating and sharing awesome content for your favorite brands.
Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.
Matching membership needs now and in the future: Lessons for Associations fro...Associations Network
Daniel Kirby, Co-Founder of Marketing Technology Association presents on: Why technology should be your priority – even if it makes you uncomfortable!; The Cloud and other buzzwords – what they mean; Don’t let the tail wag the dog: how to approach new technology; Actionable metrics & optimising your organisation; A scientific approach to design; Iterative business models: ‘failing fast’.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Monetizing Mobile Apps - #chipfiesta 2013Mohamad Iqbal
Slide seminar "Monetizing Mobile Apps" pada acara Chipfiesta 2013 di Universitas Gunadarma (19 Juni 2013).
Liputan acara: http://chip.co.id/news/tips-events_community-apps/6912/menjadi_kaya_melalui_aplikasi_mobile
Unlock growth potential in the post-mobile eraTrebbble
This keynote highlights the way brands can leverage technology to thrive in the post-mobile era.
Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed.
Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated.
The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.
You have a sharp team focused on a compelling solution in clean-tech. Now what? Our next seminar addresses the critical marketing considerations for start-ups as they reach out to investors, customers and other important target audiences. The panel presentation offers strategic insights into business development strategies with practical solutions to get started in a Web 2.0 world.
Presented at the North Shore InnoVenture Center.
Brand Concept & Mobile by Jeff Caporizzio. Meetup slidesDesignMinisters1
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Java Tech & Tools | Social Media in Programming in Java | Khanderao KandJAX London
2011-11-02 | 10:00 AM - 11:00 AM
With the popularity of Social media, businesses require to integrate ERP, CRM and Commerce apps with Social media for consumer monitoring, engagement, analytics, marketing, brand monitoring as well as influencing their purchases. This session covers Java tools, protocols, and frameworks for social media for Social CRM and Social Commerce. Covers: Oauth2, Social Graph, REST, JSON, Facebook & Twitter.
Buzzoole is the first platform IEO (Influence engine optimization). Through our platform, we want to help users optimize their online presence and engagement with their network to help them become influential in subjects in which they have expertise.
With Loot! you can earn cash and other great rewards like gift cards, product, unique experience and discounts by creating and sharing awesome content for your favorite brands.
Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.
Matching membership needs now and in the future: Lessons for Associations fro...Associations Network
Daniel Kirby, Co-Founder of Marketing Technology Association presents on: Why technology should be your priority – even if it makes you uncomfortable!; The Cloud and other buzzwords – what they mean; Don’t let the tail wag the dog: how to approach new technology; Actionable metrics & optimising your organisation; A scientific approach to design; Iterative business models: ‘failing fast’.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Monetizing Mobile Apps - #chipfiesta 2013Mohamad Iqbal
Slide seminar "Monetizing Mobile Apps" pada acara Chipfiesta 2013 di Universitas Gunadarma (19 Juni 2013).
Liputan acara: http://chip.co.id/news/tips-events_community-apps/6912/menjadi_kaya_melalui_aplikasi_mobile
Unlock growth potential in the post-mobile eraTrebbble
This keynote highlights the way brands can leverage technology to thrive in the post-mobile era.
Key exemplary cases that pave the way for the upcoming immersive, ultra-connected world are examined. Among others, PepsiCo, Starbucks, Tommy Hilfiger, Warby Parker, Nike, Sephora, L’Oreal, Mondelez, and Burger King brands are examined. The evolution of loyalty schemes that reward product usage is thoroughly discussed.
Finally, the way shopping is expected to be transformed, thanks to Augmented Reality, Voice-assistants, IoT, Big Data, and Machine Learning, is investigated.
The above keynote is based on my presentation given in the scope of the 8th e-Business & Social Media World Conference, on September 2019.
You have a sharp team focused on a compelling solution in clean-tech. Now what? Our next seminar addresses the critical marketing considerations for start-ups as they reach out to investors, customers and other important target audiences. The panel presentation offers strategic insights into business development strategies with practical solutions to get started in a Web 2.0 world.
Presented at the North Shore InnoVenture Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
11. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
17. THINK a MICRO BRAND WIKIPEDIA DEFINITION: A microbrand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micromarket or niche market.
24. BUILD a MICRO BRAND keeping social in mind. People engage in a context.
25. CASE STUDY 1: Location, Location, Location Loyalists are incredibly social and are great at word of mouth. Carrabba’s Foursquare promotion Check-ins - 6,987 Mayors - 178
26. CASE STUDY 2: Tapping, not typing Installs: 35,000 per hour Songs sold : 25 million +
27. CASE STUDY 3: SIMPLICITY Ad-supported (Andriod)– Rovio Mobile + GetJar Apple Store (iOS) – Paid via iTunes Apple users spend 65 million minutes per day
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Mobile apps address a specific need for your users while they are on the go. Branding a product or service to a fragmented market isn't altogether much different from that of a niche market. In fact, it is probably easier to create a brand that has mass appeal than one that is hyper-focused. There are some common sense things that should be considered.
sers' needs and motives for using the app and then make a marketing and branding plan accordingly. Because Red Bull and Circ.us are leveraging both Apple's Game Center and Facebook Connect, they can let users opt-in to get push notifications every time someone has beat their best time on their own track—or any other track.“You will notice that, within the game you are actually racing ghost cars—those ghost cars are actual recording of past races,” Mr. Broitman said. “You can be racing a ghost of your friend who raced three days ago.“If I were to get a notification that a friend beat me on my track, you can bet I will jump back in the game and retake my leadership position,” he said. “This type of friendly competition keeps people coming back and also, inviting everyone they know. “This was by all means meant to be a community for race and gaming enthusiasts—that is already proving to be the case.”
The app contains five mini games that each focus on a different virtue of Kung Fu: patience, courage, endurance, perseverance and will. both entertaining and unique enough to achieve five times its target downloads. Best fun are the “Endurance” and “Perseverance” games. Endurance requires you to follow various instructions to keep alive, using tilting and swiping, while Perseverance is good fun because you have to keep the boy-hero Dre out of the water by helping him keep his balance on a beam.My least favourite of the five games is “Patience”. It is a bit of a weird game, where you have to catch a bunch of flies with chopsticks, whereupon they spontaneously combust.
Focus on the main task your app helps achieve and keep your app’s look and feel as straightforward as possible.