This document provides guidelines for a marketing assignment. Students are instructed to choose a company and write a 4,500 word assignment analyzing the company's marketing environment and developing a marketing strategy. The assignment should include:
1) A 2 page summary of the company's profile, products/markets, and operations.
2) An analysis of the company's micro and macro marketing environment and planning principles.
3) An examination of alternative marketing strategy options and how to implement the chosen strategy using the marketing mix.
4) A discussion of how to plan for implementing the strategy in light of changing market conditions. The assignment will be assessed based on the student's understanding of marketing principles, strategies, and ability to
This business plan proposes establishing a fruit juice stall called "Fairytails" on the Taylor's University Lakeside campus. The founders have identified a market opportunity due to students' desire for affordable, fresh drinks alternatives to combat the hot weather. Market research found the main competitors to be fruit juice stalls, vending machines, Starbucks, and Chatime which are more expensive. The marketing strategy will utilize social media ads, affordable pricing, delivery services, giveaways and a loyalty card system. The founders will operate as sole traders, fulfilling roles such as cashier, delivery, and bartender. Financial projections estimate startup costs of RM50,700 and annual sales of RM135,000-RM240,800 over the first
ULTRA Hardness Cobalt HSS blades can retain their cutting edge even at temperatures up to 600°C, offering functional hardness, heat dissipation, flexibility, and maximum durability. Cobalt HSS enables wider cutting widths than the blade avoiding pinching and suitable for more applications. Test results showed only an 8% increase in cutting time between the 1st and 50th cuts, demonstrating outstanding wear resistance due to cobalt inclusion for maximum hardness.
Sandbox Lunch 'n Learn Series - Arby's Real Time Social MarketingSandbox Digital
Hosted by Sandbox, this joint lunch & learn featured Josh Martin, Social Marketing Manager and Arby's approach to real time marketing. Also discussed was the framework necessary for Arby’s @Pharrell #GRAMMYS tweet that set the record for most engaging brand tweet of all time.
Here are just a few of the topics that were covered:
- Steps for developing an effective social marketing strategy
- Social listening – how and when should you be part of the conversation?
- Arby’s approach to social media
- Measuring the business impact of real-time social marketing
- Is a real-time strategy right for your organization?
- Case study of the Pharrell Grammy’s Tweet
The document contains 6 short quotes about life and leadership from famous figures such as Mark Twain, Theodore Roosevelt, Winston Churchill, Glen Martin, Benjamin Franklin, and H.M. Tomlinson. The quotes provide advice on doing right, doing what you can with what you have, the price of greatness being responsibility, leadership being found in action not position, life's tragedy being getting old too soon and wise too late, and how we see things through our own perspective.
This document outlines a marketing research assignment to help Wendy's decide whether to introduce a new healthy menu line. It defines the management decision problem and marketing research problem. The background provided is that Wendy's is losing US market share in the fast food industry as competitors have introduced healthier options. The research will determine consumer preferences and purchase intentions for a Wendy's healthy menu. It describes the research design, including collecting primary data through questionnaires to analyze factors like consumer characteristics, health concerns, and perceptions of restaurant chains' healthy offerings. The goal is to explore if introducing a healthy menu could help increase Wendy's sales.
Starbucks is a global coffee company founded in 1971 in Seattle, Washington. It now has over 16,000 locations around the world serving coffee, food and other beverages. Starbucks aims to establish itself as the most recognized brand worldwide through expanding internationally, developing new products, and maintaining a people-focused company culture. Some of its strategies for growth include expanding into new global markets, diversifying its product portfolio, and pursuing strategic partnerships. Starbucks faces competition from other coffee chains and must adapt to local tastes in different regions to succeed internationally.
This business plan proposes establishing a fruit juice stall called "Fairytails" on the Taylor's University Lakeside campus. The founders have identified a market opportunity due to students' desire for affordable, fresh drinks alternatives to combat the hot weather. Market research found the main competitors to be fruit juice stalls, vending machines, Starbucks, and Chatime which are more expensive. The marketing strategy will utilize social media ads, affordable pricing, delivery services, giveaways and a loyalty card system. The founders will operate as sole traders, fulfilling roles such as cashier, delivery, and bartender. Financial projections estimate startup costs of RM50,700 and annual sales of RM135,000-RM240,800 over the first
ULTRA Hardness Cobalt HSS blades can retain their cutting edge even at temperatures up to 600°C, offering functional hardness, heat dissipation, flexibility, and maximum durability. Cobalt HSS enables wider cutting widths than the blade avoiding pinching and suitable for more applications. Test results showed only an 8% increase in cutting time between the 1st and 50th cuts, demonstrating outstanding wear resistance due to cobalt inclusion for maximum hardness.
Sandbox Lunch 'n Learn Series - Arby's Real Time Social MarketingSandbox Digital
Hosted by Sandbox, this joint lunch & learn featured Josh Martin, Social Marketing Manager and Arby's approach to real time marketing. Also discussed was the framework necessary for Arby’s @Pharrell #GRAMMYS tweet that set the record for most engaging brand tweet of all time.
Here are just a few of the topics that were covered:
- Steps for developing an effective social marketing strategy
- Social listening – how and when should you be part of the conversation?
- Arby’s approach to social media
- Measuring the business impact of real-time social marketing
- Is a real-time strategy right for your organization?
- Case study of the Pharrell Grammy’s Tweet
The document contains 6 short quotes about life and leadership from famous figures such as Mark Twain, Theodore Roosevelt, Winston Churchill, Glen Martin, Benjamin Franklin, and H.M. Tomlinson. The quotes provide advice on doing right, doing what you can with what you have, the price of greatness being responsibility, leadership being found in action not position, life's tragedy being getting old too soon and wise too late, and how we see things through our own perspective.
This document outlines a marketing research assignment to help Wendy's decide whether to introduce a new healthy menu line. It defines the management decision problem and marketing research problem. The background provided is that Wendy's is losing US market share in the fast food industry as competitors have introduced healthier options. The research will determine consumer preferences and purchase intentions for a Wendy's healthy menu. It describes the research design, including collecting primary data through questionnaires to analyze factors like consumer characteristics, health concerns, and perceptions of restaurant chains' healthy offerings. The goal is to explore if introducing a healthy menu could help increase Wendy's sales.
Starbucks is a global coffee company founded in 1971 in Seattle, Washington. It now has over 16,000 locations around the world serving coffee, food and other beverages. Starbucks aims to establish itself as the most recognized brand worldwide through expanding internationally, developing new products, and maintaining a people-focused company culture. Some of its strategies for growth include expanding into new global markets, diversifying its product portfolio, and pursuing strategic partnerships. Starbucks faces competition from other coffee chains and must adapt to local tastes in different regions to succeed internationally.
AssessmentOne 3500 word report (+ or – 10) submitted to the dr.docxfestockton
Assessment:
One 3500 word report (+ or – 10%) submitted to the drop box provided on moodle, no later than 1 pm on Thursday 23th April.
Word Count Instructions
The title page, abstract/executive summary, contents page, lists of tables and figures, glossary, reference list, bibliography and appendices are not part of the word count.
Everything in the main body of text, including headings, sub-headings, citations and direct quotes, is included in the word count.
Anything you consider essential for your marker to read should be in the main body of text. Anything that is supplementary or supporting material should be in the appendices. Regarding tables in the main body of text:
· A table containing mainly numeric content will not be considered part of the word count.
· A table containing mainly text content will be considered part of the word count.
acknowledged quote. Text translated into the words of the individual student should in all cases acknowledge the source.”
Before submitting assignments, you should check through it to ensure that:
· all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;
· direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and
· full details of the reference citations have been included in the Reference List (in RGU Harvard format).
Coursework Assignment Brief
You are required to submit a report which addresses THREEof the key topics of Hotel Operation Management as studied throughout the module.
Choose any 3 of 4 the aspects below.
Each topic is given equal weighting and the expected length for each section is approximately 1000 words.
1. With reference to specific management and/or leadership theories, critically discuss several of the qualities, which a successful hotel manager would be expected to display. Discuss these in the context of specific facets of the role of the manager at the House of Mark (HoM).
2. The role of a hotel manager is varied, complex and requires decision making across a range of areas. Select one of the areas of focus below, and critically appraise how decisions made by the manager/owner of HoM in this area are linked to overall performance of the property. You should demonstrate an understanding of how decision making can impact (positively and negatively) on operations in individual departments and on the hotel as a whole.
· Yield Management
· Outsourcing
· Staffing
· Customer Relations
3. Referring to Hofstede’s “Cultural Dimensions” theory and/or Meyer’s “Scales of World Culture” theory, critically appraise the cultural differences which would impact on a hotel manager’s direction of a culturally diverse workforce. This should include an understanding of how the HoM manager may use a variety of management strategies in order to account for cultural differences.
4. Identify all the Stakeholders involved with ...
AssessmentOne 3500 word report (+ or – 10) submitted to the dr.docxcargillfilberto
This document provides instructions for a 3500-word report assignment. It specifies that the report is due on April 23rd and should be submitted through the Moodle dropbox by 1pm. It also provides word count instructions, excluding certain sections like the title page from the word count. The document outlines the four topic areas that can be chosen for the report and the expected length of around 1000 words for each section. It concludes by stating the assessment criteria will be provided in a marking grid.
Learning, training and organisational effectiveness consultantandyjmorgan
A senior learning and training professional experienced in developing learning technology and delivery solutions on a wide variety of topics including professional ethics, on-boarding, professional development and compliance. 17 years’ international commercial experience gained from roles in the UK, Germany and Japan, including account management, customer service and marketing. Commercially astute with a strategic focus on business objectives achieved through a high level of emotional intelligence and stakeholder engagement. Accustomed to working in pressurised and target-driven environments within large and small companies. Passionate about supporting organisations to deliver learning solutions which engage employees, bring about tangible behavioural change and ultimately deliver measurable business benefit. Currently seeking roles in learning and development that will enable him to support organisations to improve their organisational effectiveness.
This paper provides ten useful tips for successful technical project management, distilled from years of experience in deploying enterprise business software solutions.
WENA Market Product Strategy from GST ResearchCole Wirpel
The document outlines the market research process undertaken by GIP Market Research Global to define key issues and trends in the WENA region. It involved reviewing reports, current data on AIESEC's platform, employment data, and discussions. Two industries were identified - enabling incubators/startups and the energy industry. For each, the document proposes a marketing subproduct and IT talent subproduct, provides an example TN, discusses evidence and recommendations for implementation, and suggestions training for members to sell the strategies effectively.
This senior level Business Intelligence Analyst role is with a leading UK entertainment company. The BI team designs, develops, and supports BI and integration solutions covering major projects to minor fixes. Responsibilities include requirements definition, solution design, documentation, delivery management, and data modeling. Essential experience includes business analysis, BI system design, dimensional modeling, Agile methodologies, communication skills, and SQL/data warehouse skills. This is a contract role in London requiring the right to live and work in the UK.
This job posting is seeking a business analyst to join a young company providing telecom services. The successful candidate will lead business analysis activities including engaging stakeholders, facilitating meetings, and coordinating deliverables. Responsibilities include requirements elicitation, communicating with customers, and translating business needs into application requirements. The ideal candidate is bright, organized, a team player, understands telecom and technology, is interested in learning, and has experience successfully selling IT solutions to tier 1 clients. This is a contract role in London requiring the right to live and work in the UK.
This document provides information about the University Technical Programme offered at Thetford UTP for the 2016 entry. It offers the chance to achieve the Technical Baccalaureate (TechBacc) in either Business Marketing or Computer Programming over two years. The program includes studying one AQA Technical Level qualification, the Extended Project Qualification, and either Level 3 Mathematical Studies with another Level 3 subject or A-Level Maths. It provides details on the course content, assessments, partnerships with employers, and typical entry requirements for students.
The entire learning process at SkillZip is focused on inculcating in its participants the sensitivity to the real world issues and an ability to become leaders in their chosen fields. The programme design seeks to inculcate the right attitude, develop the appropriate skills and impart comprehensive and rigorous training for grooming the participants into effective professionals.
* Elite Professional Programme (EPP)
* Elite Expert Programme (EEP)
* Elite Visionary Programme (EVP)
* Elite EdLead Programme (EEDP)
* Scientific & Technical Writing Programme (STW)
Les Wicks is an experienced product marketing manager seeking new opportunities. He has over 30 years of experience in marketing roles within consumer electronics and household appliances. Most recently, he was Head of Product Marketing at Beko PLC for over 6 years, where he increased sales by over 60% and improved profitability. He has a strong background in marketing strategy, product development, brand management, and leading teams.
The document provides guidance on developing a business plan in 5 steps: 1) Write your basic business concept, 2) Gather feasibility data, 3) Focus and refine your concept, 4) Outline business specifics using "What, Where, Why, How", and 5) Create a compelling plan for insight, focus, and dealing with relationships. It recommends including an executive summary, business description, product/service details, market and marketing analysis, management overview, financial forecasts, funding requirements, and appendices. The guidance aims to help create a written plan evaluating all economic aspects of a business venture and prospects for success.
BSBPMG515Task One Carefully read the following Boutique .docxjasoninnes20
BSBPMG515
Task One
Carefully read the following:
Boutique Build Australia was established in 1990 and is a boutique building company based in Sydney that specialises in the design and build of high quality designer homes for the Sydney metropolitan and surrounding areas. The company employs approximately 50 staff including the CEO, Operations Manager, Human Resources Manager, Marketing and Sales Manager, Customer Service Officers (6), architects (2), Site Managers (3) and a large team of tradespersons, some of whom are employed, and some are contractors. The personnel are generally managed as three overlapping teams: administration, sales, and on-site.
The company is in a period of growth and has opened an office in Brisbane with the goal of expanding into the Sunshine Coast and the Gold Coast over the next five years.
At a recent executive meeting, it was decided that Boutique Build Australia should participate in the upcoming Australian Home Show in Brisbane on a weekend in about three months’ time. It will run from Friday through Sunday, from 10am to 5pm, and be widely publicised in the media.
It is hoped that a strong presence at the show will attract the interest of potential customers. The company’s ongoing expansion also means that more tradespeople will be needed to work on new building projects. The show provides a great opportunity to make contact with many qualified tradespeople who attend the show. We would like to have at least three courtesy staff at the booth at all times, collecting details of potential customers and tradespeople. Ideally, these would be current Boutique Build office staff, who will be familiar with the company’s range of products and services. The data collected will then be given to the sales and marketing team.
This data is to be collected using two documents that have been used in previous projects, Customer Data Collection, and Team Member Data Collection.
It has been decided that several of Boutique Build’s tradespeople will build a kitchen in the congress stand, using some new material and new designs fromour architects. This will, hopefully attract, a lot of traffic to the stand. The company’s Master Builder will oversee the new kitchen’s construction and the training of the selected tradespeople. It will be vital that the tradespeople building the kitchen are able to speak with members of the public (and other tradespeople) to describe the work they do. As the stand will be quite small, a maximum of two tradespeople will be able to work on the kitchen at a time. It has been estimated that two tradespeople can build the kitchen in about 18 hours.
As Human Resources Manager, you will be managing the Home Show project, reporting to the company’s General Manager. You will also be in attendance at the Show, to manage the staff attending the stand. Several of the management team will also be in attendance at the Home show but will be involved in the ongoing running of the stand.
The sta ...
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We are a premier academic writing agency with industry partners in UK, Australia and Middle East and over 15 years of experience. We are looking to establish long-term relationships with industry partners and would love to discuss this opportunity further with you.
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The document discusses foundation skills training qualifications in Australia, including the Certificate I in Access to Vocational Pathways, Certificate I in Skills for Vocational Pathways, and Certificate II in Skills for Work and Vocational Pathways. It provides information on the structure and units of the Certificate II qualification, which aims to develop foundation skills like reading, writing, and numeracy to prepare students for further vocational training or workforce entry. It also discusses how to contextualize the generic foundation skills units within specific industry sectors.
This document is a resume for Steve Smith, who has over 30 years of experience in leadership roles across small- and large-scale companies. He has a proven track record of analyzing complex problems and developing innovative solutions to improve organizational efficiency and restore effective ways of working. His experience includes establishing best practices, managing transformation projects, and leading teams in both technical and consulting roles.
This document summarizes the professional experience and qualifications of Steve Smith. It outlines his 30 years of experience leading transformational change projects across various industries. He has a proven track record of analyzing complex problems, developing innovative solutions, and implementing change management processes. His experience includes roles managing teams, developing new products, improving processes, and recovering failing business units.
The Cox Review aims to enhance the role of creativity in raising productivity among UK businesses, particularly small and medium enterprises (SMEs). The review will identify how to strengthen relationships between businesses and creative professionals, and between universities and industry. It seeks evidence on whether UK businesses, especially SMEs and manufacturing, underutilize the UK's creative capabilities. The review also asks what barriers prevent greater use of creativity and what can be done to address these issues. Responses to the consultation are requested by August 31, 2005.
This document advertises permanent product director and product manager roles in London for a startup energy company. The roles will involve developing new products to gain insights into customer habits, taking existing products and making them successful using agile methodology, product testing, and determining domains to operate in for both business-to-business and business-to-consumer markets. Candidates should have experience in both small and large companies, strong communication, analysis and product management skills, and experience with agile and cross-functional teams.
This document contains instructions for several homework assignments for an economics course. It provides guidance on writing reports and papers on topics like monetary policy, bailouts, and globalization. Students are instructed to research topics, answer specific questions, cite sources using APA style, and submit their work before the deadlines. The assignments aim to help students learn about economic concepts and analyze information.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
AssessmentOne 3500 word report (+ or – 10) submitted to the dr.docxfestockton
Assessment:
One 3500 word report (+ or – 10%) submitted to the drop box provided on moodle, no later than 1 pm on Thursday 23th April.
Word Count Instructions
The title page, abstract/executive summary, contents page, lists of tables and figures, glossary, reference list, bibliography and appendices are not part of the word count.
Everything in the main body of text, including headings, sub-headings, citations and direct quotes, is included in the word count.
Anything you consider essential for your marker to read should be in the main body of text. Anything that is supplementary or supporting material should be in the appendices. Regarding tables in the main body of text:
· A table containing mainly numeric content will not be considered part of the word count.
· A table containing mainly text content will be considered part of the word count.
acknowledged quote. Text translated into the words of the individual student should in all cases acknowledge the source.”
Before submitting assignments, you should check through it to ensure that:
· all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;
· direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and
· full details of the reference citations have been included in the Reference List (in RGU Harvard format).
Coursework Assignment Brief
You are required to submit a report which addresses THREEof the key topics of Hotel Operation Management as studied throughout the module.
Choose any 3 of 4 the aspects below.
Each topic is given equal weighting and the expected length for each section is approximately 1000 words.
1. With reference to specific management and/or leadership theories, critically discuss several of the qualities, which a successful hotel manager would be expected to display. Discuss these in the context of specific facets of the role of the manager at the House of Mark (HoM).
2. The role of a hotel manager is varied, complex and requires decision making across a range of areas. Select one of the areas of focus below, and critically appraise how decisions made by the manager/owner of HoM in this area are linked to overall performance of the property. You should demonstrate an understanding of how decision making can impact (positively and negatively) on operations in individual departments and on the hotel as a whole.
· Yield Management
· Outsourcing
· Staffing
· Customer Relations
3. Referring to Hofstede’s “Cultural Dimensions” theory and/or Meyer’s “Scales of World Culture” theory, critically appraise the cultural differences which would impact on a hotel manager’s direction of a culturally diverse workforce. This should include an understanding of how the HoM manager may use a variety of management strategies in order to account for cultural differences.
4. Identify all the Stakeholders involved with ...
AssessmentOne 3500 word report (+ or – 10) submitted to the dr.docxcargillfilberto
This document provides instructions for a 3500-word report assignment. It specifies that the report is due on April 23rd and should be submitted through the Moodle dropbox by 1pm. It also provides word count instructions, excluding certain sections like the title page from the word count. The document outlines the four topic areas that can be chosen for the report and the expected length of around 1000 words for each section. It concludes by stating the assessment criteria will be provided in a marking grid.
Learning, training and organisational effectiveness consultantandyjmorgan
A senior learning and training professional experienced in developing learning technology and delivery solutions on a wide variety of topics including professional ethics, on-boarding, professional development and compliance. 17 years’ international commercial experience gained from roles in the UK, Germany and Japan, including account management, customer service and marketing. Commercially astute with a strategic focus on business objectives achieved through a high level of emotional intelligence and stakeholder engagement. Accustomed to working in pressurised and target-driven environments within large and small companies. Passionate about supporting organisations to deliver learning solutions which engage employees, bring about tangible behavioural change and ultimately deliver measurable business benefit. Currently seeking roles in learning and development that will enable him to support organisations to improve their organisational effectiveness.
This paper provides ten useful tips for successful technical project management, distilled from years of experience in deploying enterprise business software solutions.
WENA Market Product Strategy from GST ResearchCole Wirpel
The document outlines the market research process undertaken by GIP Market Research Global to define key issues and trends in the WENA region. It involved reviewing reports, current data on AIESEC's platform, employment data, and discussions. Two industries were identified - enabling incubators/startups and the energy industry. For each, the document proposes a marketing subproduct and IT talent subproduct, provides an example TN, discusses evidence and recommendations for implementation, and suggestions training for members to sell the strategies effectively.
This senior level Business Intelligence Analyst role is with a leading UK entertainment company. The BI team designs, develops, and supports BI and integration solutions covering major projects to minor fixes. Responsibilities include requirements definition, solution design, documentation, delivery management, and data modeling. Essential experience includes business analysis, BI system design, dimensional modeling, Agile methodologies, communication skills, and SQL/data warehouse skills. This is a contract role in London requiring the right to live and work in the UK.
This job posting is seeking a business analyst to join a young company providing telecom services. The successful candidate will lead business analysis activities including engaging stakeholders, facilitating meetings, and coordinating deliverables. Responsibilities include requirements elicitation, communicating with customers, and translating business needs into application requirements. The ideal candidate is bright, organized, a team player, understands telecom and technology, is interested in learning, and has experience successfully selling IT solutions to tier 1 clients. This is a contract role in London requiring the right to live and work in the UK.
This document provides information about the University Technical Programme offered at Thetford UTP for the 2016 entry. It offers the chance to achieve the Technical Baccalaureate (TechBacc) in either Business Marketing or Computer Programming over two years. The program includes studying one AQA Technical Level qualification, the Extended Project Qualification, and either Level 3 Mathematical Studies with another Level 3 subject or A-Level Maths. It provides details on the course content, assessments, partnerships with employers, and typical entry requirements for students.
The entire learning process at SkillZip is focused on inculcating in its participants the sensitivity to the real world issues and an ability to become leaders in their chosen fields. The programme design seeks to inculcate the right attitude, develop the appropriate skills and impart comprehensive and rigorous training for grooming the participants into effective professionals.
* Elite Professional Programme (EPP)
* Elite Expert Programme (EEP)
* Elite Visionary Programme (EVP)
* Elite EdLead Programme (EEDP)
* Scientific & Technical Writing Programme (STW)
Les Wicks is an experienced product marketing manager seeking new opportunities. He has over 30 years of experience in marketing roles within consumer electronics and household appliances. Most recently, he was Head of Product Marketing at Beko PLC for over 6 years, where he increased sales by over 60% and improved profitability. He has a strong background in marketing strategy, product development, brand management, and leading teams.
The document provides guidance on developing a business plan in 5 steps: 1) Write your basic business concept, 2) Gather feasibility data, 3) Focus and refine your concept, 4) Outline business specifics using "What, Where, Why, How", and 5) Create a compelling plan for insight, focus, and dealing with relationships. It recommends including an executive summary, business description, product/service details, market and marketing analysis, management overview, financial forecasts, funding requirements, and appendices. The guidance aims to help create a written plan evaluating all economic aspects of a business venture and prospects for success.
BSBPMG515Task One Carefully read the following Boutique .docxjasoninnes20
BSBPMG515
Task One
Carefully read the following:
Boutique Build Australia was established in 1990 and is a boutique building company based in Sydney that specialises in the design and build of high quality designer homes for the Sydney metropolitan and surrounding areas. The company employs approximately 50 staff including the CEO, Operations Manager, Human Resources Manager, Marketing and Sales Manager, Customer Service Officers (6), architects (2), Site Managers (3) and a large team of tradespersons, some of whom are employed, and some are contractors. The personnel are generally managed as three overlapping teams: administration, sales, and on-site.
The company is in a period of growth and has opened an office in Brisbane with the goal of expanding into the Sunshine Coast and the Gold Coast over the next five years.
At a recent executive meeting, it was decided that Boutique Build Australia should participate in the upcoming Australian Home Show in Brisbane on a weekend in about three months’ time. It will run from Friday through Sunday, from 10am to 5pm, and be widely publicised in the media.
It is hoped that a strong presence at the show will attract the interest of potential customers. The company’s ongoing expansion also means that more tradespeople will be needed to work on new building projects. The show provides a great opportunity to make contact with many qualified tradespeople who attend the show. We would like to have at least three courtesy staff at the booth at all times, collecting details of potential customers and tradespeople. Ideally, these would be current Boutique Build office staff, who will be familiar with the company’s range of products and services. The data collected will then be given to the sales and marketing team.
This data is to be collected using two documents that have been used in previous projects, Customer Data Collection, and Team Member Data Collection.
It has been decided that several of Boutique Build’s tradespeople will build a kitchen in the congress stand, using some new material and new designs fromour architects. This will, hopefully attract, a lot of traffic to the stand. The company’s Master Builder will oversee the new kitchen’s construction and the training of the selected tradespeople. It will be vital that the tradespeople building the kitchen are able to speak with members of the public (and other tradespeople) to describe the work they do. As the stand will be quite small, a maximum of two tradespeople will be able to work on the kitchen at a time. It has been estimated that two tradespeople can build the kitchen in about 18 hours.
As Human Resources Manager, you will be managing the Home Show project, reporting to the company’s General Manager. You will also be in attendance at the Show, to manage the staff attending the stand. Several of the management team will also be in attendance at the Home show but will be involved in the ongoing running of the stand.
The sta ...
Hello Sir
We are a premier academic writing agency with industry partners in UK, Australia and Middle East and over 15 years of experience. We are looking to establish long-term relationships with industry partners and would love to discuss this opportunity further with you.
Thanks & Regards
visit our website.
www.onlineassignmenthelp.com.au
www.freeassignmenthelp.com
www.btechndassignment.cheapassignmenthelp.co.uk
www.cheapassignmenthelp.com
www.cheapassignmenthelp.co.uk/
http://www.cheapassignmenthelp.net/
The document discusses foundation skills training qualifications in Australia, including the Certificate I in Access to Vocational Pathways, Certificate I in Skills for Vocational Pathways, and Certificate II in Skills for Work and Vocational Pathways. It provides information on the structure and units of the Certificate II qualification, which aims to develop foundation skills like reading, writing, and numeracy to prepare students for further vocational training or workforce entry. It also discusses how to contextualize the generic foundation skills units within specific industry sectors.
This document is a resume for Steve Smith, who has over 30 years of experience in leadership roles across small- and large-scale companies. He has a proven track record of analyzing complex problems and developing innovative solutions to improve organizational efficiency and restore effective ways of working. His experience includes establishing best practices, managing transformation projects, and leading teams in both technical and consulting roles.
This document summarizes the professional experience and qualifications of Steve Smith. It outlines his 30 years of experience leading transformational change projects across various industries. He has a proven track record of analyzing complex problems, developing innovative solutions, and implementing change management processes. His experience includes roles managing teams, developing new products, improving processes, and recovering failing business units.
The Cox Review aims to enhance the role of creativity in raising productivity among UK businesses, particularly small and medium enterprises (SMEs). The review will identify how to strengthen relationships between businesses and creative professionals, and between universities and industry. It seeks evidence on whether UK businesses, especially SMEs and manufacturing, underutilize the UK's creative capabilities. The review also asks what barriers prevent greater use of creativity and what can be done to address these issues. Responses to the consultation are requested by August 31, 2005.
This document advertises permanent product director and product manager roles in London for a startup energy company. The roles will involve developing new products to gain insights into customer habits, taking existing products and making them successful using agile methodology, product testing, and determining domains to operate in for both business-to-business and business-to-consumer markets. Candidates should have experience in both small and large companies, strong communication, analysis and product management skills, and experience with agile and cross-functional teams.
This document contains instructions for several homework assignments for an economics course. It provides guidance on writing reports and papers on topics like monetary policy, bailouts, and globalization. Students are instructed to research topics, answer specific questions, cite sources using APA style, and submit their work before the deadlines. The assignments aim to help students learn about economic concepts and analyze information.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
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Marketing
1. knowledge. skills. practice.....
ATHE
Postgraduate Diploma in Business
Management L7
“Marketing”
Assignment
Programme Leader: Rajesh Manek
Student Name:
Word Count:
Date:
2. Fortis House, 160 London Road Barking IG11 8BB
United Kingdom
knowledge. skills. practice..... Tel: +44 (0) 871 288 335 Fax: +44 (0) 871 288 3357
Website: www.risxcel.co.uk Email: info@risxcel.co.uk
ASSIGNMENT GUIDELINES
1. PRESENTATION OF COURSEWORK (ASSIGNMENT)
Submitted work must be well presented, legible and, where appropriate, in good standard
English. The use of word processing and spell checking is essential in producing written work.
Details of specific presentation requirements will be detailed in individual Module Outlines,
however, as a rule of thumb, work should be presented in Arial font, point 11, double-spaced with
a 2.5 cm margin on either side of the page. You should always include your student number (not
student name) and module name in the header of the essay and the page number in the footer.
2. LAYOUT
The following MUST be included in your assignment:
Table of Contents
You should design this to make it easy for the reader to identify and locate the various sections
of the project. The headings and sub-headings should be listed, and page numbers shown.
Appendices should be listed (numbered or lettered) in the order in which you have referred to
them in the main body of your assignment.
References and Bibliography (Harvard Referencing Style)
This should indicate the source of articles, theories, etc referred to and developed in your
assignment as a courtesy to the originator, and to allow the assessor to follow these up in more
detail if required. Assignments with incorrect bibliography, referencing and/or quotations will be
marked down.
Appendices
This section may usefully include a glossary of any technical terms or jargon you have used, or
supporting evidence arising from the investigation, which is not appropriate to be included in the
main body of the assignment. Remember, that there must be adequate cross-referencing
between the assignment and the appendices, to allow the reader to find this supporting
information easily.
2|Page
3. Fortis House, 160 London Road Barking IG11 8BB
United Kingdom
knowledge. skills. practice..... Tel: +44 (0) 871 288 335 Fax: +44 (0) 871 288 3357
Website: www.risxcel.co.uk Email: info@risxcel.co.uk
3. SUBMISSION AND RETURN OF COURSEWORK
All assignments must be submitted in accordance with the following guidelines:
Assignment Submission Sheet: This must be completed and attached to all
assignment prior to submission. (Copies are available at the reception)
Hardcopy: The hardcopy of the assignment should be submitted at the reception by the
submission deadline. Once you have submitted your coursework, it will be logged on our
system.
Electronic Copy: You must also submit an electronic copy of your assignment by the
same submission deadline. You can either email it on coursework@risxcel.co.uk or save
it on a CD. This will serve as your coursework receipt.
SUBMISSION DEADLINE
Coursework MUST be submitted by the 30th November 2010.
4. WRITING THE REPORT
Keep these points in mind:
Use appropriate, professional business-like language. Write in the "third person". At this
level you will be penalised for poor grammar, spelling and punctuation
The assignment should be word-processed with double line spacing.
Use plain, white, good quality A4 paper.
You should make appropriate use of headings and sub-headings, or use numbered
sections.
Number all pages clearly and consistently.
Make sure the pages are securely fastened into a suitable bounded document
3|Page
4. Fortis House, 160 London Road Barking IG11 8BB
United Kingdom
knowledge. skills. practice..... Tel: +44 (0) 871 288 335 Fax: +44 (0) 871 288 3357
Website: www.risxcel.co.uk Email: info@risxcel.co.uk
“Marketing”
Learning Outcomes:-
1. Understand how marketing principles apply to different businesses.
2. Understand the marketing strategies of organisations.
3. Know how sales and promotion is used to promote products within an industry.
4. Understand the role of market research in the selling of products and services.
4|Page
5. Fortis House, 160 London Road Barking IG11 8BB
United Kingdom
knowledge. skills. practice..... Tel: +44 (0) 871 288 335 Fax: +44 (0) 871 288 3357
Website: www.risxcel.co.uk Email: info@risxcel.co.uk
Coursework Assignment:-
You are required to demonstrate that you have a thorough knowledge and understanding of
developing a marketing strategy after an objective analysis of the marketing environment of an
organisation of your choice. Also, you will be required to demonstrate the understanding of the
tools and techniques as well as the skills that are needed to formulate and implement a
marketing successfully. This assignment, therefore, requires you to identify and choose an
organisation and provide a summary consisting of the following information before carrying out
the tasks below:
Content of your assignment should include the following:-
Summary- maximum 2 pages and not included in the assignment word counts
A brief account on the
Organisational profile (mission, philosophy, organisational structure, operating or
strategic business units, nature and characteristics of business etc.)
Product and market characteristics (nature and attributes of the products/services,
market size and trends, customer profile and competitions etc.) and;
Operational characteristics (type of activities and operations, operational performance by
activities and the supply chain etc.)
Tasks:-
1. Review the organisation’s marketing environment, both micro and macro and outline the
planning principles. This may require you to carry out appropriate analysis, including,
Porter’s five forces, product portfolio & BCG, PLC and SWOT analyses.
2. Examine and analyse the potential (alternative) marketing strategy options that you could
identify for the chosen organisation to grow and sustain its operations and recommend how
organisation can use the marketing mix variables to achieve the marketing objectives.
3. Examine the implication of changes in the organisation’s marketing environment and discuss
how you would plan for implementing the chosen strategy in the light of emerging changes.
Word Limit: 4500 words
5|Page
6. Fortis House, 160 London Road Barking IG11 8BB
United Kingdom
knowledge. skills. practice..... Tel: +44 (0) 871 288 335 Fax: +44 (0) 871 288 3357
Website: www.risxcel.co.uk Email: info@risxcel.co.uk
ASSESSMENT CRITERIA
Outcomes Assessment Criteria for pass
To achieve each outcome a learner must
demonstrate the ability to:
Evaluate the principles of the marketing mix.
1. Understand how marketing
principles apply to different
Evaluate the benefits of segmentation for
businesses.
businesses
Examine the advantage of branding in relation to
2. Understand the marketing a product a student has researched.
strategies of organisations.
Design a SWOT analysis for a company with
which the student is familiar.
Evaluate external influences when promoting a
3. Know how sales and promotion is specific product.
used to promote products within an
industry. Analyse marketing objectives when planning a
promotional campaign.
Propose advantages and disadvantages or
4. Understand the role of market
primary and secondary research.
research in the selling of products
and services.
Examine internal and external sources of
information available to a business when
planning an expansion.
6|Page