Exhibition advertising involves public displays of art, products, or other items of interest at trade shows, exhibitions, or events. Trade shows target specific industries while exhibitions attract a more diverse audience. Exhibitions allow businesses to test products, gain feedback, and build customer databases. Common assets used in exhibition advertising include modular display stands, literature stands, pop-up displays, banners, and tents/canopies to showcase products and attract visitors.

1. Exhibition Advertising
 A public display of works of art or items of interest, held in
an art gallery or museum or at a trade fair
Presented By –
Anurag Roy Chowdhury

2. Benefits
 Trade shows are generally targeted at an industry and people involved or
interested in that industry.
 Exhibitions are open to a large and sometimes diverse range of audiences
(usually the general public).
 Depending on your type of business, product and market testing can be
carried out at trade shows and exhibitions to gain industry or general
opinion about your offering.
 Being involved in a trade show or exhibition can provide you with
opportunities to branch out to business-to-business trading and create a
customer database from the visitors to your display booth.

3. Different types of assets used in
Exhibition Advertising:-
 Modular display Stand
 Literature stand
 Pop up Display
 Pipe and Drape
 Banner Display
 Graphic Logo Tent/ Canopies

4. 1. Modular display Stand
 This type offers a great versatility as they are easy to install
and remove. They are one of the most in demand displays
among exhibition.

5. 2. Literature stand
 They are banner stand type that
offers a steady place to hold
literature, brochures, leaflets,
books or magazines. With the help
of this the visitors can know very
much about the company.

6. 3. Pop up Display
 They are the stands which are more attractive and useful to
business, they are also very flexible that can even promote
your brand.

7. 4. Pipe and Drape
 This display accessories can fill standard exhibit space of 10 X 10 to
large island booths, they are composed of pipe and fabric drapes
where in you can personalize the curtains

8. Banner Display
 They are regarded as the workhorse of any trade show as
they are very important stand that can caught the attention of
your visitor.

9. Graphic Logo Tent/ Canopies
 This canopy can display your brand either on the front, side
and back even. They are convenient to use and can enclose a
particular space.

10. Video