The document discusses the relationship between the Olympic Games and its sponsors. It provides details on the different types of sponsors including worldwide sponsors, tier one partners, and supporters/suppliers. Sponsors play a vital role by funding athletes and teams, supplying facilities and technology, promoting Olympic values, and creating legacies. In return, sponsorship of the Olympics provides global marketing opportunities, enhances company images, reaches target markets, and builds long-term brand loyalty through benefits like stadium naming rights. The relationship is characterized by mutual trust, commitment, and shared control between the sporting event and its sponsors.