1. Multiple choice Questions:
1. Marketing concept is based on-
a) profit b) Loss c) Customer oriented d) Product oriented
2. Global marketing is a result of-
a) domestic charge b) globalization c) privatization d)All of the above
3. Marketing stresses on needs of the buyer, whereas selling stresses on the need of-
a) Market b) seller c) product d) customer
4. Mc Donald’s run advertisements featuring children, senior citizens and minority groups. These add
indicate that the company-
a) is product oriented b) considers only environmental factor c) has several target market d)lacks focus.
5. Which of the following is not a common source of criticism against marketing?
a) United nations b) society c) Individuals d) world trade organization
6. Selling involves earning profit through maximization of-
a) Sales b) profit c) marketing d) production
7. occupation is an element of
a) Demographic environment b) Socio cultural c) economic d0 all of the above
8. Full from of R and D is
a) Rate and Division b) Research and Development c) Research and Department d) Root Decision
9. Sub market is known as –
a) origin of market b) merging of market c) process d) market segmentation
10. If done through ------the rural marketing would be more effective.
a.fairs b) village fairs c) door to door campaign d0 all of the above