Marketing 2.0
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The document discusses the concepts of marketing 2.0. It notes that traditional marketing is less effective today due to media fragmentation, consumer disinterest, and lack of trust in advertisers. Marketing 2.0 focuses on customer-centered, social, and innovative approaches by engaging customers online and through social media. It emphasizes making products worth sharing and using new technologies and online tools to better connect with customers.
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Marketing 2.0
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- 2. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net http://news.bbc.co.uk/2/hi/programmes/working_lunch/education/2518475.stm Last year, there were 17,000 brands born in US supermarkets. Each year, there are 1,000 products of chilled food launch alone in UK. Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 3. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net http://www.boutell.com/newfaq/misc/sizeofweb.html In 2006, There are already 100 million websites online. In 2005, There are already 20 billion pages online.
- 4. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net But they (and we) still have 24 hours per day. Customers have more choices Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 6. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net Traditional Marketing Interrupted Product-Centered Media Fragmentation Consumer Tuned Out Less Effective More Expensive Less Trusted Lower ROI
- 8. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net Permitted Customer- Centered Personal Social Distributed Relevant Innovative More Effective Less Expensive More Trusted Higher ROI
- 9. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net We’re already in the world that people talk to each other, Not advertisers talk to people.
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- 15. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net Go innovative. 3 API – Mash Up SEO Mobile Cross-site Portability RSS W idget Podcast Customization Meme tracking
- 16. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net Stay connected to the customers. 4 Be there when they want. Don’t be when they don’t.
- 17. iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net iamia.net Make awareness Go 2.0 Be responsive awareness visitor customer