Marketing
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This document discusses various marketing topics like top company products, the product planning process, common services, and pricing factors. It also briefly touches on channel members in distribution channels. Key points covered include the main products of companies like Microsoft, Starbucks, and Apple, the stages of product planning from idea development to full production, examples of services like computer support and haircuts, and factors that influence pricing such as supply/demand, uniqueness, and complexity.
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Marketing
- 1. Marketing Jen Ciampi Block 3
- 2. Microsoft- Computer software/hardware Starbucks- coffee drinks and snacks/pastries Apple- computer/music gadgets (iPods etc.) General Electric- Electricity IBM- multinational computer technology Top Company Products…
- 3. Idea development Idea screening Strategy development Production and financial planning Limited production and test marketing Full-scale production Product Planning Process…
- 4. Microsoft- computer services Great Clips- hair cuts Geek Squad- help with computer problems Papa John’s Pizza- pizza delievery Remaxx- real estate Services…
- 5. Supply and demand- ready supply=lower price Uniqueness- few competitors= higher price Age- first introduced= more expensive Season- prices will be highest right before the season that it is used during Complexity- more complex= more expensive Convenience- people pay for convenience Pricing Factors…
- 6. The businesses that take part in a channel of distribution are known as channel members. All marketing functions and activities are performed by a channel member or consumer. Direct or indirect channels of distribution Or retailers Channel Members…