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Support #PorterPrize 2018

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#PorterPrize recognises the strategic acumen of corporates in India.

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Support #PorterPrize 2018

  1. 1. PORTER PRIZE 2018 RECOGNIZING THE STRATEGIC ACUMEN OF CORPORATES IN INDIA
  2. 2. Institute for Competitiveness, India is the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School. Institute for Competitiveness, India is an international initiative centered in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy, as pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School. www.competitiveness.in @arthsastra
  3. 3. WHAT IS PORTER PRIZE ? Porter Prize is named after Michael E. Porter, an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, the environment and health care. His research has received numerous awards, and he is the most cited scholar today in economics and business. The award recognizes the corporates in India based on their best strategy management practices. It is based on four pillars of Capitalizing on industry dynamics, Segmenting strategically, Leveraging unique activities and Exploiting tradeoffs. Organizations who are operating in India and have shown exemplary strategic acumen over a period of time via their activities were considered and further assessed on a robust framework. The business models of organizations are evaluated in terms of Competitive advantage, Competitiveness and Sustainability across their respective category and the winning companies are shortlisted. These companies not only standout in their respective industry but also equally contributed towards the prosperity of the country.
  4. 4. WHY PORTER PRIZE ? • Propel Companies To Compete On The Basis Of Value Creation, Innovation And Strategy • Recognize Distinct Strategies That Result In Sustainable Profitability And Enhance Competitiveness Of India • Acknowledge Those Companies Whose Efforts Created Sustainable Competitive Advantage • Reward The Efforts Taken To Create Shared Value • Help The Companies To Gain Industry/Peer Recognition
  5. 5. Food & Beverage Information, Telecom & Data Processing Finance, Banking & Insurance Tourism and Hospitality Education, Training & Educational Services Arts, Entertainment & Recreation Transportation, Logistics & Aviation Healthcare, Pharmaceuticals & Social Assistance Retail & Wholesale Utilities, Electricity, Gas, Water & Power Petroleum, Chemicals & Plastics Construction, Real Estate & Steel Textiles & Apparels' Computers & Electrical Appliances INDUSTRY CLASSIFICATION
  6. 6. STAGES OF EVALUATION UNDERSTANDING STRATEGY • Make an application by filling the online form • Application has to be made by the top management executives STRATEGY AUDIT • Shortlisted enterprises would be notified through an email • Interactive sessions would be conducted with the top management executives (CXO’s) of the shortlisted companies SELECTING STRATEGY WINNERS • Results are analyzed with the expert opinion of jury members • Recipients of the #PorterPrize would be announced at the gala event scheduled in May STEP 1 STEP 3STEP 2
  7. 7. AWARD CATEGORIES AWARD CATEGORIES Creating Shared Value Creating Distinct ValueExploiting Trade-offs Industry Architectural ShiftLeveraging Unique Activities Enabling Social Progress Excellence in Corporate & Governance Creating Value Based Healthcare Delivery Smart and Connected ProductsCreating Shared Value Industry Architectural Shift Leveraging Unique Activities Excellence in Corporate Integration & Governance Smart and Connected Products
  8. 8. AWARD CATEGORY Once the forces affecting competition in an industry and their underlying causes have been diagnosed, the firm is in a position to identify its strengths and weaknesses relative to the industry. It involves a number of possible approaches such as: ▪ Positioning the firm so that its capabilities provide the best defense against the existing array of competitive forces. ▪ Influencing the balance of forces through strategic moves, thereby improving the firm’s relative position. ▪ Anticipating shifts in the factors underlying the forces and responding to them, hopefully exploiting change by choosing a strategy appropriate to the new competitive balance before rivals recognize it. INDUSTRY ARCHITECTURAL SHIFT
  9. 9. AWARD CATEGORY The value proposition is the element of strategy that looks outward at customers, at the demand side of the business. The value chain focuses internally on operations. The value proposition answers three questions: ▪ Which customers?: Within an industry, there are distinct groups of customers, or customer segments. A value proposition can be aimed specifically at finding a unique way to serve the chosen segment profitably. It focuses on end users and the channels. ▪ Which needs?: It appeal to a mix of customers who might defy traditional demographic segmentation. It focuses on products & services and the related features. ▪ What relative price?: The companies have two value proposition: deliver higher value at a premium price or offer a low relative price according to their efficiency. CREATING DISTINCTIVE VALUE
  10. 10. AWARD CATEGORY Fit locks out imitators by creating a chain that is as its strongest link. It creates competitive advantage as well as superior profitability. Types of Fit: ▪ First-order fit: Basic consistency, where each activity is aligned with the company’s value proposition and each contributes incrementally to its dominant themes. ▪ Second-order fit: It occurs when activities complement or reinforce each other. There lies a synergy, where the value of each activity is raised by the other. ▪ Third-order fit: When fit goes beyond the activity of reinforcement then optimization of efforts occur wherein performing one activity makes it possible to eliminate another. LEVERAGING UNIQUE ACTIVITIES
  11. 11. AWARD CATEGORY Trade-offs are essential to strategy. They create the need for choice and protect against repositioners and straddlers. It purposefully limit what a company offers. Trade-offs arise for three reasons. ▪ Inconsistencies in image or reputation: A company known for delivering one kind of value may lack credibility and confuse customers if it delivers another kind of value or attempts to deliver two inconsistent things at the same time. ▪ Arising from activities themselves: The configuration of activities that best delivers one kind of value cannot equally well deliver another. In general, value is destroyed if an activity is overdesigned or underdesigned for its use. ▪ Limits on internal coordination and control: Senior management makes organizational priorities clear by deciding to compete in one way and not another. EXPLOITING TRADE - OFFS
  12. 12. AWARD CATEGORY The central premise behind creating shared value is that the competitiveness of a company and the health of the communities around it are mutually dependent and they has the power to unleash the next wave of global growth and to refine capitalism. It can be created in three ways. ▪ Reconceiving products and markets: Companies can meet social needs while better serving existing markets, accessing new ones, or lowering costs through innovation. ▪ Redefining productivity in the value chain : Companies can improve the quality, quantity, cost and reliability of inputs and distribution while they simultaneously act as a steward for vital natural resources and drive economic & social development. ▪ Enabling community development: For companies to compete and thrive they to create societal and economic progress CREATING SHARED VALUE
  13. 13. AWARD CATEGORY Redefining Healthcare provides an overall framework for diagnosing and solving the immense problem, with detailed action steps in the heath care system. The concept of value refers to the output achieved relative to the cost incurred. Principles of Value-Based Competition that will help to achieve the alignment of all components of healthcare are ▪ The focus should be on value for patients, not just lowering costs. ▪ Free flow of information that is, information on results and process needed for value-based competition must be widely available. ▪ Innovation in healthcare ▪ There must be unrestricted competition based on results and should not be confined to the local realm instead should be regional and national. CREATING VALUE BASED HEALTHCARE DELIVERY
  14. 14. AWARD CATEGORY It is increasingly evident that a model of development based on economic development alone is incomplete. It is vital to consider and measure what matters to the society then only a border and inclusive model of development can be created. Dimensions of the Social Progress. ▪ Basic human Needs: Looks upon how well a region cater to its people’s essential needs by measuring access to nutrition, basis medical care and other utilities such as housing and water. ▪ Foundations of well-being: It is essential to measure whether citizens have access to basic education, can access information and knowledge from both different geographies and if there are the conditions for living healthy lives. ▪ Opportunity: Assess the degree to which a country’s citizen have personal rights and freedoms and are able to make their own personal decisions within a society. ENABLING SOCIAL PROGRESS
  15. 15. AWARD CATEGORY Strategy has been the primary building block of competitiveness over the past decade, and the quest for sustainable advantage is clearly driving the business models nowadays, which eventually influence the corporate integration & governance of an organization. Crucial components of a thriving corporate environment are ▪ Alignment of company goals ▪ Reinforcement of activities ▪ Effectiveness over time due to performance and governance mechanisms EXCELLENCE IN CORPORATE INTEGRATION & GOVERNANCE
  16. 16. AWARD CATEGORY In the 21st century, Information Technology is enabling coordination and integration across the value-chain with customers and business partners. It has transformed the way products and services are creating value and are changing the course of competition. Smart connected products work in tandem with each other to reap out maximum benefits, they are ▪ Monitoring the product capabilities: Tracking location, production operation, product condition and the surrounding environment to enable new categories. ▪ Controlling the smart and connected product: Physical or remote control of product via embedded software or the product cloud to manage real-time data. ▪ Optimization of product data database: Business logic and big analytical capabilities populate the algorithms that optimize product operation, their use and service and also reveals new product insights SMART & CONNECTED PRODUCTS
  17. 17. RECEPIENTS OF PORTER PRIZE YEAR 2017YEAR 2016YEAR 2015YEAR 2013 YEAR 2014YEAR 2012
  18. 18. RECEPIENTS OF PORTER PRIZE A W A R D S 2 0 1 7 2 0 1 6 2 0 1 5 2 0 1 4 2 0 1 3 INDUSTRY ARCHITECTURAL SHIFT: An organization that has redefined the industry structure by challenging the very basis of competition, creating new business models, challenging the status quo and exploiting change __ Manipal Global Educational Services Mahindra Rural Housing & Finance Indigo Airlines Narayana Health CREATING DISTINCTIVE VALUE: An organization offering unique solutions to the problems or needs of the customer. Effectively creating new market spaces, segments and providing solutions that redefine the market DS Group Times Network DHL Express India Dow Chemical International Sealed Air LEVERAGING UNIQUE ACTIVITIES: Effective rendering of activities across the value chain and creating competitive advantage. It is an understanding that clearly states that good strategies depend on the connection among many things and on making interdependent choices and making a tailored value chain. SIDBI Yes Bank JSW Steel Mahindra Logistics Limited & Siemens Technology and Services Private Limited (Joint Winners) GroupM Media India VALUE BASED HEALTHCARE: Organizations that have redefined the idea of patient care and fundamentally challenging the economic models within the industry. Manipal Healthcare Operation Asha Apollo Hospitals Fortis Healthcare Apollo Gleneagles Hospitals EXPLOITING TRADE-OFFS: Choices that make firms strategies sustainable as they are not easy to match or neutralize. It is about making effective choices that create barrier pertaining to emulation. __ Adani Wilmar Abbott India Tech Mahindra Uninor CREATING SHARED VALUE: High impact organizations that has created economic success by redefining markets, products, way of doing business, creating collaborative efforts and in turn creating societal and economic progress ITC and GSK (Joint Winners) Abbott India & Godrej Consumer Products (Joint Winners) Jain Irrigation Systems & JSW (Joint Winners) Hindustan Unilever Rallis India Limited & Godrej Industries (Joint Winners) ENABLING SOCIAL PROGRESS: Enables and works towards uplifting social indicators GNFC Intellecap-Aavishkaar Group Reliance Foundation Essar Foundation _ EXCELLENCE IN CORPORATE INTEGRATION & GOVERNANCE: Enables Drives excellence in corporate integration, governance and explores the synergies between different business divisions because of governance mechanism. ITC Mahindra Lifespaces Tata Power Company Max India _ ENABLING SMART AND CONNECTED PRODUCTS: __ Mindtree - _
  19. 19. GLIMPSES The Institute for Competitiveness hosted Professor Michael E. Porter during his visit to India in 2017 after a gap of 14 years. Leveraging on his visit for Porter Prize 2017, the institute joined hands with NITI Aayog to organize the third lecture in the high-powered ‘NITI Lectures: Transforming India’ series by Professor Porter on the theme – Competitiveness of Nations and States: New Insights. The lecture was inaugurated by Prime Minister Narendra Modi and attended by top policy makers including all members of the Cabinet.
  20. 20. GLIMPSES
  21. 21. PREVIOUS SPEAKERS
  22. 22. PREVIOUS SPEAKERS
  23. 23. PARTNER WITH USP OR TER P R IZE 20 18
  24. 24. AMPLIFICATION PLAN ON AIR SOCIAL MEDIA PRINT MEDIA • Pre Event Promos will run on the Times Network – news channels to create awareness about #PorterPrize 2018. • Episodic Promos to promote the 2 part feature series. • A quarter page Pre Event Ad will be released to promote the upcoming events in Mumbai & Delhi. • Similarly, a quarter page Tune In Ad will be released to promote the series that will air on television. • Pre Event buzz will be created on Social Media to promote the agenda of the event. • Live Coverage from the Mumbai & Delhi events will help heighten engagement levels and interest on the day of the event. Facebook & Instagram Live will result in notifications going out to the viewers/followers, thus encouraging more live engagement. • The event teasers will be promoted on various social media (Facebook, Instagram, Twitter, YouTube et al) to draw in viewership. • Videos of the episodes will be uploaded on our Website and YouTube Channel – Arthsastra.
  25. 25. PARTNER WITH US PRESENTING PARTNER (1) ASSOCIATE PARTNER (2) AWARD PARTNER (8) CORPORATE GIFT PARTNER (2) ROUNDTABLE PARTNER (1) ▪ Prominent presence of logo on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Speaker slot at the event ▪ Special table in the front row for delegates ▪ Special mention in the thank you note ▪ Screening of corporate film for 3 minutes ▪ Logo presence on the website and external communication done for the event ▪ Complimentary delegate passes (12) ▪ Opportunity to distribute company’s literature ▪ Visibility in post event releases ▪ Space to showcase 4 standees ▪ Prominent presence of logo on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Speaker slot at the event ▪ Special seats for delegates ▪ Mention in the thank you note ▪ Screening of corporate film at the event for 2 minutes ▪ Logo presence on the website and external communication done for the event ▪ Complimentary delegate passes (8) ▪ Opportunity to distribute company’s literature ▪ Visibility in post event releases ▪ Space to showcase 2 standees ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Speaker slot at the event ▪ Special seats for delegates ▪ Mention in the thank you note ▪ Screening of corporate film at the event for 1 minute ▪ Logo presence on the website ▪ Complimentary delegate passes (4) ▪ Opportunity to distribute company’s literature ▪ Visibility in post event releases ▪ The award being supported will be named as “xyz” Porter Prize Award ▪ Space to showcase 2 standees ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Screening of corporate film at the event for 1 minute ▪ Logo presence on the website ▪ Complimentary delegate passes (2) ▪ Opportunity to distribute company’s literature ▪ Opportunity to set up a promotional desk ▪ Space to showcase 1 standee ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Logo presence on the website ▪ Complimentary delegate passes (2) ▪ Opportunity to distribute company’s literature RECOGNITION. VISIBILITY. IMPACT.
  26. 26. PARTNER WITH US COFFEE TABLE BOOK PARTNER (1) BENCHMARKING REPORT PARTNER (1) BEVERAGE PARTNER (1) LUNCH PARTNER (1) INTERNET PARTNER (1) ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Logo presence on the website ▪ Logo presence in the handbook ▪ Message from the MD in the beginning and a brief profile of the organization in the handbook ▪ Complimentary delegate passes (2) ▪ Opportunity to distribute company’s literature ▪ Visibility in post event releases ▪ Space to showcase 2 standees ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Logo presence on the website ▪ Complimentary delegate passes (1) ▪ Opportunity to distribute company’s literature ▪ Visibility in post event releases ▪ Prominent logo presence in the report ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Logo presence on the website ▪ Complimentary delegate passes (1) ▪ Space to showcase 1 standee ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Logo presence on the website ▪ Complimentary delegate passes (1) ▪ Space to showcase 1 standee ▪ Logo presence on the Backdrop, Podium, Registration Desk Backdrop, Registration Desk, Thank you Sponsor Board & Name Tags ▪ Logo presence on the website ▪ Complimentary delegate passes (1) ▪ Space to showcase 1 standee NETWORKING. DIALOGUE. INSIGHT. RESULTS.
  27. 27. COVERAGE OVER THE YEARS
  28. 28. U – 24 / 8, DLF Phase III Gurgaon – 122 002, Haryana, India. E-mail: info@porterprize.in URL : www.porterprize.in

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