A market segmentation strategy divides a market into groups based on criteria like demographics, geography, psychographics, and behavior. Geographic segmentation groups customers by location considering regional needs. Demographic segmentation considers variables such as age, gender, income, and family size. Psychographic segmentation focuses on attitudes, lifestyles, and interests to group the target audience. Behavioral segmentation examines consumer purchasing patterns and decision-making processes.

1. Market segmentation
A market segmentation strategy is a plan for dividing a market into different
segments based on certain criteria, such as demographics, geography,
psychographics, and behaviour.
Geographic segmentation:
 Geographic segmentation consists of creating different groups of
customers based on geographic boundaries.
 The needs and interests of potential consumers vary according to their
geographic location, climate, and region.
Demographic segmentation
 Demographic segmentation divides the market through different
variables. Demographic segmentation includes age, gender, nationality,
education level, family size, occupation, income, etc.
Psychographic segmentation
 Psychographic segmentation consists of grouping the target audience
based on their behaviour, lifestyle, attitudes, and interests
Behavioural segmentation
 Behavioural segmentation focuses on specific reactions, i.e. consumer
behaviours, patterns, and how customers go through their decision-
making and purchasing processes.