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THE ICLASS
Team Shorthanded:
Andy, Katie, Molly, Kyle and Matt
RESEARCH QUESTION
 Studied tablet use in the classrooms through focus groups and a
  survey
 Use of portable technology
 Acceptance of new technology in classrooms
 We chose the topic because:
    Relevant
    Beneficial to students
    Provides teachers more control over technology in the classroom
    Allows for more technology use in the classroom
SUMMARY OF FOCUS GROUP
FINDINGS
 Clickers are not beneficial to classroom experience
    Cheating, system failures, forgetting them

 Technology through Apple
    Capabilities to work with dual operating systems i.e. Windows

 Portable Keyboard
 Use of online textbooks
 Low retina display
 Compliment to a laptop
SAMPLING PLAN

 Non-probability sample
 200 Miami University Students:
    Greek organizations
    Large lecture classrooms
    Shriver, King
    Clubs / Organizations

 Participants from all majors and class rank
DESCRIPTIVE DATA
 Number of surveys filled out: 200
 Gender: Equal distribution
    Female: 94
    Male: 106

 Class Rank:
    Freshman: 65
    Sophomores: 53
    Juniors: 53
    Seniors: 27
    Senior +: 2
DESCRIPTIVE DATA CONTINUED
 On Campus / Off Campus:
    On-Campus: 120
    Off-Campus: 80




 Residency:
    In-State: 124
    Out-of-State: 72
    International: 4
DESCRIPTIVE DATA CONTINUED
 Majors / Schools:
    Arts and Science: 58
    Business: 86
    Education: 30
    Engineering: 14
    Fine Arts: 8
    Other: 4
INFERENTIAL DATA
 Nearly certain statistical evidence that:
      Class rank effects whether a student owns a dell
      Students who would rather type an exam than handwrite it believe the iClass would be
       beneficial
      Students that believe the iClass would be beneficial would want the price to be included in their
       school’s tuition

 Strong statistical evidence that:
      Class rank effects whether a student owns an HP or an Apple
      The higher a student’s class rank, the more have used clickers
      A student’s major effects whether or not they have used clickers in the classroom
      Students that like to use clickers as a method of participation would also find the iClass
       beneficial
      There is a relationship between student’s preference of having the iClass price included in their
       tuition and whether a student is in-state, out-of-state, or an international student (In-state
       students prefer to have the iClass price included in their tuition more often than out-of-state
       students)
INFERENTIAL DATA CONTINUED

 Managerial Evidence that:
   Class rank effects whether a student owns an Acer

   The higher a student’s class rank, the more classes they can bring laptops to

   Upper class students prefer a smaller screen size for the iClass, while underclass
     students would prefer the screen smaller
   If a student thinks the iClass would be beneficial, they would usually like the ability to
     purchase a larger hard drive
CHI-SQUARED DATA
                                                                               Female Students
                   Male Students
                                                              40
                                                              35
40
                                                              30
35
30                                                            25
25                                                            20
                                                              15                                           Count
20
15                                           Count            10                                           Expected Count
10                                           Expected Count    5
 5                                                             0
 0                                                                 Kindle (6 iPad (9.7 Net book MacBook
     Kindle (6 iPad (9.7 Net book MacBook                           inches)   inches)    (10.5    (13.3
      inches)   inches)    (10.5    (13.3                                               inches)  inches)
                          inches)  inches)

                                                                        Ho: Variables are independent
                                                                         Ha: Variables are dependent

                                                                                                 P-Value = .561

             We fail to reject the null hypothesis. Therefore, a student’s preference in
            screen size for the iClass has nothing to do with whether they are male or
                                                                                 female.
CHI-SQUARED ANALYSIS
     RESIDENCY & ICLASS PRICE INCLUDED IN TUITION
     Students that answered "No" to having                          Students that answered "Yes" to having
      iClass price being included in tuition                         iClass price being included in tuition

50                                                            100
40                                                             80
30                                                             60
                                             Count                                                             Count
20                                                             40
                                             Expected Count                                                    Expected Count
10                                                             20
 0                                                              0
     In-state   Out-of-State International                           In-state   Out-of-State International
                                Student                                                         Student



     Ho: Variables are independent                                                                 P-Value =
     .011
     Ha: Variables are dependent

          We reject the null hypothesis. We have strong statistical evidence that a
          student’s preference of having the iClass price included in their tuition is
          affected by whether a student is in-state, out-of-state, or an international
                                                                              student.

            In-State students prefer to have the iClass price included in their tuition
FURTHER ANALYSIS
  HANDWRITING PREFERENCES ANOVA
                          Given an essay exam, would you rather
                                         type it?
                                                               Lowe
                                                 Std.     Std.   r
                 Major          N        Mean                        Upper Bound
                                               Deviation Error Boun
                                                                 d
          Arts and                     58 3.55      1.273 .167 3.217        3.886
          Science
          Business                   86 3.64        1.264       .136 3.369             3.911
          Education                  30 3.40        1.429       .261 2.866             3.934
          Engineering                14 3.93        1.141       .305 3.270             4.587
          Fine Arts                   8 3.50        1.414       .500 2.318             4.682
          Other above chart indicates the mean response of
            The                       4 4.25        1.500       .750 major. Utilizing an
                                                               each   1.863            6.637
            ANOVA table, we can test the following hypotheses:

            Ho: There exists no difference between the mean response of each major
            Ha: There exists a difference between the mean response of each major

                                                                                      T Score   -.456
                   Sum of Squares       df     Mean Square         F     Sig.                   197.86
Between Groups         4.746            5         .949           .567    .726       DF                1
                                                                                    P Value        .649

           Given the high p-value of .726 we do not have enough managerial or
           statistically significant evidence to conclude that there exists a difference
           between the mean response of each major.
“I believe that the iClass will be beneficial in my classroom experience when taking
        tests, taking notes, focusing and accessing related material.”
              Answer:                            Freshman       Sophomore      Junior     Senior     Senior +        Total
Strongly disagree               Count                      2               2         3           1               0        8
                                Expected                 2.6             2.1       2.1         1.1              .1      8.0
                                Count
Disagree                        Count                      7               4         2           1               0       14
                                Expected                 4.6             3.7       3.7         1.9              .1     14.0
                                Count
Neither agree nor disagree      Count                      8              13         6           7               0       34
                                Expected                11.1             9.0       9.0         4.6              .3     34.0
                                Count
Agree                           Count                     34              22        31          16            1         104
                                Expected                33.8            27.6      27.6        14.0          1.0       104.0
                                Count
Strongly agree                  Count                     14              12        11           2               1       40
                                Expected                13.0            10.6      10.6         5.4              .4     40.0
                                Count
Total                           Count                     65              53        53          27            2         200
                                Expected                65.0            53.0      53.0        27.0          2.0       200.0
                                Count
  This table places class rank as the independent variable, and the students’ answers as the
  dependent. We have tested the following hypotheses:

  Ho: There exists no relationship between class rank and indicated agreement
  Ha: There exists a relationship relationship between class rank and indicated agreement

  A x2 test provides the following statistics:                                             Asymp. Sig.
                                                                      Value       df        (2-sided)
                                           Pearson Chi-Square       13.650a             16         .625



  Given the high p-value of .625, this analysis suggests that there is no relationship between class rank
  and indicated agreement. We have very low managerial evidence to even consider the alternative
  given the x2 analysis.
RECOMMENDATIONS
  In all of our analysis of the data it is clear that students think that that the iClass would be
    a beneficial product to have in the classroom
  We recommend that:
         the iClass be launched at Miami
         The cost included in tuition for students, especially in-state students because they tended to
          support this strategy more strongly
         Have incoming students purchase the iClass so that they benefit from the technology earlier and
          gain the experience with it that older students have
         Include features that allow for extensive note taking capabilities, clicker technology and different
          modes for in and out of classroom use
ANY QUESTIONS????

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Market Research iClass Presentation

  • 1. THE ICLASS Team Shorthanded: Andy, Katie, Molly, Kyle and Matt
  • 2. RESEARCH QUESTION  Studied tablet use in the classrooms through focus groups and a survey  Use of portable technology  Acceptance of new technology in classrooms  We chose the topic because:  Relevant  Beneficial to students  Provides teachers more control over technology in the classroom  Allows for more technology use in the classroom
  • 3. SUMMARY OF FOCUS GROUP FINDINGS  Clickers are not beneficial to classroom experience  Cheating, system failures, forgetting them  Technology through Apple  Capabilities to work with dual operating systems i.e. Windows  Portable Keyboard  Use of online textbooks  Low retina display  Compliment to a laptop
  • 4. SAMPLING PLAN  Non-probability sample  200 Miami University Students:  Greek organizations  Large lecture classrooms  Shriver, King  Clubs / Organizations  Participants from all majors and class rank
  • 5. DESCRIPTIVE DATA  Number of surveys filled out: 200  Gender: Equal distribution  Female: 94  Male: 106  Class Rank:  Freshman: 65  Sophomores: 53  Juniors: 53  Seniors: 27  Senior +: 2
  • 6. DESCRIPTIVE DATA CONTINUED  On Campus / Off Campus:  On-Campus: 120  Off-Campus: 80  Residency:  In-State: 124  Out-of-State: 72  International: 4
  • 7. DESCRIPTIVE DATA CONTINUED  Majors / Schools:  Arts and Science: 58  Business: 86  Education: 30  Engineering: 14  Fine Arts: 8  Other: 4
  • 8. INFERENTIAL DATA  Nearly certain statistical evidence that:  Class rank effects whether a student owns a dell  Students who would rather type an exam than handwrite it believe the iClass would be beneficial  Students that believe the iClass would be beneficial would want the price to be included in their school’s tuition  Strong statistical evidence that:  Class rank effects whether a student owns an HP or an Apple  The higher a student’s class rank, the more have used clickers  A student’s major effects whether or not they have used clickers in the classroom  Students that like to use clickers as a method of participation would also find the iClass beneficial  There is a relationship between student’s preference of having the iClass price included in their tuition and whether a student is in-state, out-of-state, or an international student (In-state students prefer to have the iClass price included in their tuition more often than out-of-state students)
  • 9. INFERENTIAL DATA CONTINUED  Managerial Evidence that:  Class rank effects whether a student owns an Acer  The higher a student’s class rank, the more classes they can bring laptops to  Upper class students prefer a smaller screen size for the iClass, while underclass students would prefer the screen smaller  If a student thinks the iClass would be beneficial, they would usually like the ability to purchase a larger hard drive
  • 10. CHI-SQUARED DATA Female Students Male Students 40 35 40 30 35 30 25 25 20 15 Count 20 15 Count 10 Expected Count 10 Expected Count 5 5 0 0 Kindle (6 iPad (9.7 Net book MacBook Kindle (6 iPad (9.7 Net book MacBook inches) inches) (10.5 (13.3 inches) inches) (10.5 (13.3 inches) inches) inches) inches) Ho: Variables are independent Ha: Variables are dependent P-Value = .561 We fail to reject the null hypothesis. Therefore, a student’s preference in screen size for the iClass has nothing to do with whether they are male or female.
  • 11. CHI-SQUARED ANALYSIS RESIDENCY & ICLASS PRICE INCLUDED IN TUITION Students that answered "No" to having Students that answered "Yes" to having iClass price being included in tuition iClass price being included in tuition 50 100 40 80 30 60 Count Count 20 40 Expected Count Expected Count 10 20 0 0 In-state Out-of-State International In-state Out-of-State International Student Student Ho: Variables are independent P-Value = .011 Ha: Variables are dependent We reject the null hypothesis. We have strong statistical evidence that a student’s preference of having the iClass price included in their tuition is affected by whether a student is in-state, out-of-state, or an international student. In-State students prefer to have the iClass price included in their tuition
  • 12. FURTHER ANALYSIS HANDWRITING PREFERENCES ANOVA Given an essay exam, would you rather type it? Lowe Std. Std. r Major N Mean Upper Bound Deviation Error Boun d Arts and 58 3.55 1.273 .167 3.217 3.886 Science Business 86 3.64 1.264 .136 3.369 3.911 Education 30 3.40 1.429 .261 2.866 3.934 Engineering 14 3.93 1.141 .305 3.270 4.587 Fine Arts 8 3.50 1.414 .500 2.318 4.682 Other above chart indicates the mean response of The 4 4.25 1.500 .750 major. Utilizing an each 1.863 6.637 ANOVA table, we can test the following hypotheses: Ho: There exists no difference between the mean response of each major Ha: There exists a difference between the mean response of each major T Score -.456 Sum of Squares df Mean Square F Sig. 197.86 Between Groups 4.746 5 .949 .567 .726 DF 1 P Value .649 Given the high p-value of .726 we do not have enough managerial or statistically significant evidence to conclude that there exists a difference between the mean response of each major.
  • 13. “I believe that the iClass will be beneficial in my classroom experience when taking tests, taking notes, focusing and accessing related material.” Answer: Freshman Sophomore Junior Senior Senior + Total Strongly disagree Count 2 2 3 1 0 8 Expected 2.6 2.1 2.1 1.1 .1 8.0 Count Disagree Count 7 4 2 1 0 14 Expected 4.6 3.7 3.7 1.9 .1 14.0 Count Neither agree nor disagree Count 8 13 6 7 0 34 Expected 11.1 9.0 9.0 4.6 .3 34.0 Count Agree Count 34 22 31 16 1 104 Expected 33.8 27.6 27.6 14.0 1.0 104.0 Count Strongly agree Count 14 12 11 2 1 40 Expected 13.0 10.6 10.6 5.4 .4 40.0 Count Total Count 65 53 53 27 2 200 Expected 65.0 53.0 53.0 27.0 2.0 200.0 Count This table places class rank as the independent variable, and the students’ answers as the dependent. We have tested the following hypotheses: Ho: There exists no relationship between class rank and indicated agreement Ha: There exists a relationship relationship between class rank and indicated agreement A x2 test provides the following statistics: Asymp. Sig. Value df (2-sided) Pearson Chi-Square 13.650a 16 .625 Given the high p-value of .625, this analysis suggests that there is no relationship between class rank and indicated agreement. We have very low managerial evidence to even consider the alternative given the x2 analysis.
  • 14. RECOMMENDATIONS  In all of our analysis of the data it is clear that students think that that the iClass would be a beneficial product to have in the classroom  We recommend that:  the iClass be launched at Miami  The cost included in tuition for students, especially in-state students because they tended to support this strategy more strongly  Have incoming students purchase the iClass so that they benefit from the technology earlier and gain the experience with it that older students have  Include features that allow for extensive note taking capabilities, clicker technology and different modes for in and out of classroom use