Market research and market strategy

1. Market Research and Market
Strategy

6. Need for Marketing Research

7. What are marketing strategies?
Marketing strategies are a process of using the marketing
mix to satisfy and attract consumers to make a profit for
the organization. There are many types of strategies such
as
• Market Scope Strategy
• Product Strategy
• Promotion Strategy
• Pricing Strategy
• Distribution Strategy

8. Marketing Strategy Development
1.Understanding Customer
2.Analyse the Market
3.Analyse the Competition
4.Research Distribution Channels
5.Define Marketing Mix
6.Analyse the Financials
7.Review and Revise

9. The Cycle of Marketing Strategy