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Market Demand
Analysis
PRESENTATION BY : BAKKAPRABHU UPPAR
MANAGERIAL ECONOMICS, MCOM 1ST SEM
What is Demand
 Demand refers the effective demand, the amount of buyers are willing to
purchase at a given price and over a given period of time.
 For Ex: A fall in price of cars will lead to an increase in
the demand for petrol.
Types of Demand:-
1. Demand for Consumer's Goods & Producers Goods
2. Demand for Perishable Goods & Durable Goods
3. Autonomous Demand & Derived Demand.
4. Industry Demand & Firm/Company Demand
5. Short run Demand & Long run Demand
6. Joint Demand & Composite Demand
7. Price Demand, Income Demand & Cross Demand
1. Demand for Consumer's Goods &
Producer's Goods
 Goods & Services demand by consumers for the direct satisfaction of their
wants, consumption purpose - Consumer Goods
 Ex: clothes, house, services of lawyer, doctor, teacher etc..
 Goods which are demanded by producers in the process of production –
Producer's Goods (Capital Goods)
 Ex: Tools & Equipements, Raw Materials, Factory Building etc..
2. Demand for Perishable Goods &
Durable Goods
 Perishable Goods have no durability, that is, they can't be stored for longer
time
 Ex: Eggs, Milk, Fish, Vegetables etc..
 Durable Goods last long, where as perishable goods perish soon. Durable
goods are storable for longer period of time.
 Ex: House, Furniture, Car, Clothes etc..
3. Autonomous Demand & Derived
Demand.
 Spontaneous demand for goods, which is based on an urge to satisfy
some wants directly – Autonomous Demand
 Demand for consumer goods is autonomous. It is final, it is direct demand
 When the demand for a product on the demand for some other
commodities is called derived demand.
4. Industry Demand & Firm/Company
Demand
 A firm is a business unit : Industry is the group of closely competitive firms.
Industry demand refers to the total demand for the commodity produced
by a particular industry.
5. Short run Demand & Long run
Demand
 Short run demand refers to existing demand with its immediate reaction to
price changes, income fluctuation, etc..
 Long run demand is that which ultimately exist as a result of changes in
pricing, promotion or product, improvement, after enough time is allowed
to let the market adjust itself to the new situation.
6. Joint Demand & Composite
Demand
 When two goods are demanded in conjunction with one another at the
same time to satisfy a single want, they are said to be joint or
complimentary demand.
 Ex: Pen, Ink, cars, petrol, bread, sugar and milk etc..
 A commodity is said to be in composite demand, when it is wanted for
several different uses.
 Ex: Milk (for cheese, yoghurts, cream)
7. Price Demand, Income Demand &
Cross Demand
 Price Demand : Various Quantities of a product purchased by the
consumer at different prices. (this function is based on single price)
 Income Demand : Various Quantities of a commodity demanded by the
consumer at alternative levels of his changing money income.
 Cross Demand : Various Quantities of a commodity (say x) purchased by
the consumer in relation to change in the price of a related commodity
(say y, which may be either a substitute or a complementry product)
End of My Seminar
Thank You

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Market Demand Analysis presentation by Bakkaprabhu Uppar

  • 1. Market Demand Analysis PRESENTATION BY : BAKKAPRABHU UPPAR MANAGERIAL ECONOMICS, MCOM 1ST SEM
  • 2. What is Demand  Demand refers the effective demand, the amount of buyers are willing to purchase at a given price and over a given period of time.  For Ex: A fall in price of cars will lead to an increase in the demand for petrol.
  • 3. Types of Demand:- 1. Demand for Consumer's Goods & Producers Goods 2. Demand for Perishable Goods & Durable Goods 3. Autonomous Demand & Derived Demand. 4. Industry Demand & Firm/Company Demand 5. Short run Demand & Long run Demand 6. Joint Demand & Composite Demand 7. Price Demand, Income Demand & Cross Demand
  • 4. 1. Demand for Consumer's Goods & Producer's Goods  Goods & Services demand by consumers for the direct satisfaction of their wants, consumption purpose - Consumer Goods  Ex: clothes, house, services of lawyer, doctor, teacher etc..  Goods which are demanded by producers in the process of production – Producer's Goods (Capital Goods)  Ex: Tools & Equipements, Raw Materials, Factory Building etc..
  • 5. 2. Demand for Perishable Goods & Durable Goods  Perishable Goods have no durability, that is, they can't be stored for longer time  Ex: Eggs, Milk, Fish, Vegetables etc..  Durable Goods last long, where as perishable goods perish soon. Durable goods are storable for longer period of time.  Ex: House, Furniture, Car, Clothes etc..
  • 6. 3. Autonomous Demand & Derived Demand.  Spontaneous demand for goods, which is based on an urge to satisfy some wants directly – Autonomous Demand  Demand for consumer goods is autonomous. It is final, it is direct demand  When the demand for a product on the demand for some other commodities is called derived demand.
  • 7. 4. Industry Demand & Firm/Company Demand  A firm is a business unit : Industry is the group of closely competitive firms. Industry demand refers to the total demand for the commodity produced by a particular industry.
  • 8. 5. Short run Demand & Long run Demand  Short run demand refers to existing demand with its immediate reaction to price changes, income fluctuation, etc..  Long run demand is that which ultimately exist as a result of changes in pricing, promotion or product, improvement, after enough time is allowed to let the market adjust itself to the new situation.
  • 9. 6. Joint Demand & Composite Demand  When two goods are demanded in conjunction with one another at the same time to satisfy a single want, they are said to be joint or complimentary demand.  Ex: Pen, Ink, cars, petrol, bread, sugar and milk etc..  A commodity is said to be in composite demand, when it is wanted for several different uses.  Ex: Milk (for cheese, yoghurts, cream)
  • 10. 7. Price Demand, Income Demand & Cross Demand  Price Demand : Various Quantities of a product purchased by the consumer at different prices. (this function is based on single price)  Income Demand : Various Quantities of a commodity demanded by the consumer at alternative levels of his changing money income.  Cross Demand : Various Quantities of a commodity (say x) purchased by the consumer in relation to change in the price of a related commodity (say y, which may be either a substitute or a complementry product)
  • 11. End of My Seminar Thank You