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Getting paid for what clients really value
Tuesday 8th July 2014
Operating profit margin by sector
11.2%
Top 50 UK
advertising
agencies
8.2%
UK Digital
industry
2013 KS W1survey ‘Financial Performance of Marketing Services Companies’
8.0%
UK Direct
Marketing and
Sales
Promotion
11.8%
Global Network
Groups
Source:
Gaining margin strength
8% 25%13%
Gross income
per head
Margin
£90K £110k£95k
Packaging and pricing for value
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box

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Engine Group UK CEO Debbie Klein on thinking outside the remuneration box

  • 1.
  • 2. Getting paid for what clients really value Tuesday 8th July 2014
  • 3.
  • 4.
  • 5.
  • 6. Operating profit margin by sector 11.2% Top 50 UK advertising agencies 8.2% UK Digital industry 2013 KS W1survey ‘Financial Performance of Marketing Services Companies’ 8.0% UK Direct Marketing and Sales Promotion 11.8% Global Network Groups Source:
  • 7. Gaining margin strength 8% 25%13% Gross income per head Margin £90K £110k£95k

Editor's Notes

  1. This is the Kingston Smith 2013 ‘Financial performance of marketing services companies’ survey The top 50 advertising agency data is a bit blurred as it is typically independent businesses that list their performance. Most of the networks don’t split them out, hence the inclusion of the Network Group data.
  2. Assumes salary costs of - £57.5k Overheads of £25k Therefore Fat Man profit is £7.5k per employee Average Man profit is £12.5k per employee Fat Man profit is £27.5k per employee