1. THE LATINO
BUSINESS JOURNAL
Our vision is to be recognized as the
premier diverse business organiza-
tion at UC Berkeley that successfully
transitions its members into corpo-
rate America and the Walter A. Haas
School of Business

2. Simply Good Food
By Amrinder Singh
Success Through Diversity March 2016 Edition
The Bay Area is a unique place not only in
the United States, but the world. Its diversity
sets it apart from other major cities. Approx-
imately 18 percent of Bay Area residents are
Asian, 21 percent are Latino, 11 percent are
African Americans, and the other 50 percent
is compressed of Whites, American Indians,
and Pacific Islanders. Due to this diversity, the
Bay Area has great places to eat; specifically
Mexican shops owned by local families.
Around the campus of UC Berkeley
there are two Mexican restaurants: La Burrita
and Tacos Sinaloa. It is hard to grab a seat
sometimes in these restaurants because of
how rich the culture is. One might argue it is
just food, but another might argue it is much
more than that; it is a sense of home, roots,
and pride. In fact, one of our members from
LBSA, David Padilla, claims La Burrita is his fa-
vorite Mexican food place to eat at. “It feels
like my mother’s cooking,” he says.
Another LBSA member, Yair Coronel,
says he loves Comal, located on Shattuck
Avenue. “The food brings back memories to
when my grandfather used to cook.” Yair
goes on to say “Comal is a must have place.
I try to go bi-weekly.”
My personal favorite is a place back
home around Richmond called Los Ceros.
The food is excellent and the way the family
conducts their restaurant is elegant. They all
work together and always make the custom-
ers feel like they are abroad with their special
music.
It is clear to me, through the food and
work ethics that Latino people are providing
to the Bay Area by bringing their rich culture
and delicious food to provide to the people.
There are many local Mexican food shops
open all across the Bay and because most of
them are privately owned, they tend to be a
joyful estimated eight dollars spent.
Tables of Contents
1. STAFF BOX
2. SIMPLY GOOD FOOD
3-4. WALTER A. HAAS
5. FOOD FOR THOUGHT
6. LBSA CROSSWORD
7. LBSA SPRING’16 BOARD
8. SPONSORS
Success Through Diversity March 2016 Edition
Staff

3. By Max Mennimier & Sam Lopez
] First of all, congratulations to all of this year’s
Haas applicants. Being in a position to com-
pete for a spot in one of the United States’ best
undergraduate business programs is an unbe-
lievable accomplishment, especially at a school
with academic rigor like UC Berkeley.
The process of applying to UC Berkeley’s Haas
School of Business can be long and arduous. In
many ways, it is like applying to college all over
again: striving for perfect grades, scrambling for
extracurricular activities and internships, writing
essays. It can be extremely stressful, so why do
so many students continue to suffer through
the process? They do it because Haas is one of
the best undergraduate business schools in the
nation and because we are passionate about
the business world.
Since UC Berkeley students put so much
time and effort into shaping their Haas applica-
tions, how do students feel when application
decisions are unveiled and the first word they
read is ‘Congratulations’? Excitement and relief
are probably two common emotions associat-
ed with a Haas acceptance, but each student
seems to have a reaction that is uniquely theirs.
“I kept repeating to myself that I didn’t get into
Haas and tried my very best to psych myself
out,” said recent Haas admittee and LBSA mem-
ber Rosa Kwak, “However, when I opened my
Haas portal and saw that I got in, I was so
much in shock…I just stared at my computer
screen for a solid 30 minutes until I realized
how big of a deal this was.” Rosa is normally
a very outgoing, emotional person, so, for her,
even this reaction was a bit unbelievable.
For some, a feeling or utter shock was the
appropriate response; for others, it was pure
excitement. When Nathaniel Mendoza finally
got the news that he had been accepted, he
knew he had to find some way to celebrate:
“We went to In-N-Out with friends and had a
small party at our house.” Sounds like a perfect
way to cap off two years of hard work.
Success Through Diversity March 2016 Edition
Congrats to all Walter. A Haas School of Business Applicants
Success Through Diversity March 2016 Edition
For many, Berkeley is a top choice in their college
search. For those who get in and have an interest in
business, they seek out the Haas School of Business. At
this time, the application process seemingly starts over
again, with many becoming involved in organizations
and internships to pad their resumes. Many turn to-
wards their work experience and what define them as a
person. For Xiu Yu, the process of applying, waiting for a
decision, and finally getting in, became a reality.
Xiu, like many other prospective Haas students,
began her time at Berkeley with the motivation and de-
sire to study business. “It’s been my dream school since
I started high school…,” stated Xiu. “I grew up around
my parents’ restaurant business and enjoyed the acts of
interacting with customers and managing behind-the-
scenes.” This passion developed her interest in business,
as she eventually,”... aimed for universities that had a
great business program and UC Berkeley came out as
my top choice due to its near location and undocu-
mented-friendly environment.”
Her journey not only in gaining a foothold on
life in college, but managing the rigor of school, further
allowed her to hone in on business and change. She
shares, “ Barely any undocumented students go into
business due to the hardship of attaining career oppor-
tunities without legal documentation, so I would defi-
nitely like to share… experiences gained to the undocu-
mented and immigrant communities. It is my hope that
I can work for a company that values respect, diversity,
and corporate sustainability.” When asked about her
plans for Haas and what she would possibly study, she
said, “... I’m looking forward to exploring the different
concentrations that exist within business by taking the
electives and core classes offered.”
In offering a bit of wisdom to future applicants, she
recommended, “To be truthful in your essays. It might
be hard to share your story with people that you have
known for less than a year or two…” For many, this
could be the most challenging part. This coupled with
the rigor and pressure involved in the application pro-
cess with resumes and such, the essay process could
get muddled down. In order to combat this, Xiu ex-
plained, “...both LBSA and Haas offers a lot of resources
to aid you in the application process…” Her advice is
sure to resonate with those looking to pursue a major in
business. There is no doubt that Xiu will exceed at Haas
and achieve all of her goals.
Executive Xiu!

4. Success Through Diversity March 2016 EditionSuccess Through Diversity March 2016 Edition
Food for thought
by Briseida Chavez
La Mission is located just a (51B) bus ride
away at 1255 University Ave, Berkeley, CA
94702. This spot has everything that your
heart and stomach may desire during this
stressful midterm season. You can choose
from delicious Mexican foods such as Menu-
do, Mole Poblano, Pozole, Burritos, Carne
Asada, and many more. They even have
some vegetarian options like El Vegetariano,
which includes rice, beans, legumbres, and
plantains. Feeling thirsty? No problem! La
Mission has Jarritos, Jamaica, Horchata, Tam-
arindo, and other drinks. They have desserts
like Flan, Pastel de tres leches and Choco-
flan. They even sell pan dulce, Chocolate
Abuelita, Chocolate Ibarra, and Tapatio!
This is a perfect place to relax and enjoy
delicious Mexican food.
Tired of spending hours at Main Stacks? Well,
Fertile Grounds, located at 1796 Shattuck Ave,
Berkeley, CA 94709, can be your new study
spot! It has two floors, fast WiFi, and good
music (Don’t worry, it’s not too loud). This
coffee shop is outlets galore, we can guar-
antee that your devices will be kept charged!
Another plus to this cafe, is that it is not too
crowded and most of the food and drinks
are under $10.00. Definitely recommend the
Mexican Mocha, you could even ask them
to make them cold. It is a delicious chocolate
drink, guaranteed to keep you studying!
By Briseida Chavez
La Mission

5. Brenda Rocha
President
Bryan Majano
SVP of External Affairs
Liliana Lopez
SVP of Internal Affairs
Nazgol Adeli
VP of Finance
Rosy A. Garcia
VP of Alumni Relations
Vereniz Ortiz
Co-chair of Marketing
Rodolfo Higa
DirectorofCommunityAffairs
Mary Perez
VPofProfessionalDevelopment
David Aguilar
Co-chair of Marketing
Yair Coronel
DirectorofNationalAffairs
Xiu Ying Li Yu
ExecutiveAdministrator
Noemi Paez
Director of Academics
Uriel Rodriguez
IT Operator
Charlie Rivas
Director of Operations
Cammie Hill
Director of Social Affairs
Francisco Gomez
Historian
LBSA Spring 2016 Board
Success Through Diversity March 2016 Edition Thank You to Our Sponsors