Conference Program Final

PRSSA 2016 Southeastern Regional Conference Program
Hosted by The University of Alabama
in Tuscaloosa,Alabama
January 28 - 30,2016
www.uaprssa.org/regional-conference
Welcome to

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Title Town Level
Betsy Plank Level
Coach Saban Level
Special thanks to:
• Tony Harper
• University of Alabama Honors College
• Paul W.Bryant Museum
• The University of Alabama Supe Store
Special Thank You to Our 2016 Southeastern Regional Conference Sponsors

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Letters from the Leaders
A Letter from The University of Alabama PRSSA President
Hello and WELCOME to Tuscaloosa,
We are so excited that you have chosen to attendThe University of Alabama’s InnovatingTradition: Diving Deeper into PR conference.Attending
conferences is a great investment into your future career.Congratulations on taking this giant step!
The PR industry is forever changing,and therefore as an aspiring young professional,it is important to absorb as much knowledge as you can.
Today, you are doing just that. Good job! Give yourself a pat on the back. Lucky for you, we have some of the best professionals in the public
relations industry here to share everything they know.These professionals are so unbelievably passionate about their careers,that not only will
they share their experiences with you, but they are also ecstatic to help you. Each of the speakers has an original perspective on the industry
and will give you advice that will aid you in your job search and your future career. So get your padfolio and Twitter accounts ready, because
you’re in for a PR treat.
Thethemeof ourconferenceis“InnovatingTradition:DivingDeeperintoPR.”Withthisthemewearehopingtogobeyondthetypicalconference
topics.Our goal is to have a session that speaks to each of you.We have sessions for sports-enthusiasts,international gurus and agency lovers.
This conference is your “starter-kit” to being a successful public relations professional,regardless of the sector you decide to pursue.
Our Regional Conference Committee has worked extremely hard to ensure that this conference gives you the confidence and knowledge to
enter into your professional career.The members of our committee are here to make sure you have a safe and flawless visit. We hope that we
exceed your expectations and that you have an incredible time here in Tuscaloosa.
All the best and Roll Tide,
Lindsey Young
UA PRSSA President

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Letters from the Leaders
A Letter from the PRSSA 2016 Southeastern Regional Conference Coordinator
Dear Conference Attendee:
Welcome to The University of Alabama’s Public Relations Student Society of America Second Southeastern Conference, Innovating Tradition:
Diving Deeper into PR.The University of Alabama’s PRSSA chapter is so excited to have you here in Tuscaloosa!
As a student in today’s PR field, we’re constantly perfecting how to write job worthy resumes and news releases, whilst sharpening every other
writing and communication skill we can. Yes, these skills are of great importance and quite necessary for us today, but when are we going to
learn more about how to personally brand ourselves and what it’s like to work internationally? Or who will be the one to break down the truths
of working in PR and how one can use it to enter into entrepreneurship? That answer is here.
Innovating Tradition: Diving Deeper into PR is designed to help students and professionals dive deeper into the profession of PR by going
past the traditional lessons to discover the PR industry on a more modern,deeper level. Over the next two days you will hear from some of the
industry’s most knowledgeable leaders with over 50 years of experience from careers all over the nation — including Scripps Network, ESPN,
Edelman, McDonald’s and Southwest Airlines — on topics that’ll not only take us beyond the classroom but develop us into more successful
practitioners.
AsThePlankCenterforLeadershipinPublicRelationsislocatedatUA,theconferencewillincorporatemanyof itsfoundationalideals,including
leadership,ethics and professional development.We are excited to have 10 of the members fromThe Plank Center’s board committed to lead
sessions and help students dive deeper into PR.
Lastly,I want to give a massive thank you to every hand and heart that has been in the foreground and background of planning this conference.
Because of everyone’s great determination and unrelenting work efforts,we are delighted to present this conference to you with the greatest of
hope for your professional growth.Aspecial thank you to our very own members for their great willingness and to PRSSANational’sJenn Shafer
for the unparalleled wisdom and guidance you have extended our way.
So prepare to join us in reaching the capstone of success this weekend as we dive deeper into PR.May we carry what we learn throughout the
weekend into our careers and live as Betsy Plank said,“Public relations people must be eternal students.”
Roll Tide,
Jada Culver
UA PRSSA 2016 Regional Conference Coordinator
´ ´

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Welcome to Tuscaloosa
We are thrilled to welcome you to the PRSSA 2016 Southeastern Regional Conference and Tuscaloosa, a city of historical
significance and modern movement.
Tuscaloosa’s history began with various Indian tribes who settled along the Black Warrior River. Chief Tascalusa,famous for
leading the Battle of Mabila against the Spanish conquistador Hernando de Soto, became the namesake for the city. His
name,derived from the Choctaw words “taska” and “losa,” means “Black Warrior.”Tuscaloosa’s history also includes serving
as Alabama’s capital city from 1826 to 1846.
Known as the regional center of commerce and education for WestAlabama,Tuscaloosa has been named one of the “Best
Places to Launch a Small Business,” the “Most Liveable City in America,” and one of America’s “100 Best Communities for
YoungPeople.”Thesetitlescomeasnosurpriseduetohousingthewell-knownUniversityofAlabama(UA).Inturn,PRWeek
Magazine ranked UA’s Communication and Information Sciences as one of the top five programs in the country six times.
Tuscaloosa’s influence on the public relations industry does not stop there though. The city embraces the legacy of Betsy
Plank, UA graduate and the First Lady of Public Relations. Established in her honor on UA’s campus,The Plank Center for
Leadership in Public Relations focuses on advancing the ethical practice of PR.With all of the opportunitiesTuscaloosa has
to offer,The University of Alabama rightfully hosts the Southeastern Regional Conference.
Beneath the surface of UA and its success in sports, “Title Town” has much more to offer than several handfuls of national
championship trophies. Home to college residents and the adult generation, the city reflects a unique experience. It
successfullybalancestherichheritageofAntebellumhomesandlandmarkestablishmentswiththeprogressivemovement
of change while keeping an eye on the future.
During your stay inTuscaloosa,we hope you take the time to explore the unique town,discover the opportunities awaiting
you,and find your own glory in the “City of Champions.” Roll Tide!
Information gathered from: City of Tuscaloosa,Tuscaloosa County Industrial Development Authority and
Tuscaloosa County Preservation Society

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CONFERENCE LOCATION ADDRESSES
Thursday Networking Mixer Location:
Glory Bound
2325 University Blvd
Tuscaloosa,AL 35401
Friday Dinner Location:
Bryant Conference Center
240 Paul W.Bryant Drive
Tuscaloosa,AL 35487
Friday Conference Location:
Bryant Conference Center
240 Paul W.Bryant Drive
Tuscaloosa,AL 35487
Saturday Conference Location:
Ferguson Student Center- Ferguson Theatre
751 Campus Drive
Tuscaloosa,AL 35404
PRSSA 2016 Southeastern Regional Conference Information
HOTEL INFORMATION
For a special conference rate, attendees may stay at the following
hotel locations:
Home2 Suites by Hilton Tuscaloosa Downtown
2610 University Boulevard
Tuscaloosa,AL 35401
Hampton Inn Tuscaloosa-University
600 Harper Lee Drive
Tuscaloosa,AL 35404
Check-in: 3 p.m.
Check-out: Noon
THURSDAY PARKING
TherearetwohourparkingspotslocatedaroundthedowntownareaandthereisalsofreeparkingattheIntermodalParkingDeckFacility,which
is behind City Hall.
FRIDAY PARKING
At check-in attendees received a paper voucher that they should put on the inside windshield of their car,which will allow access to the Moody
Hall and new law school lot during Friday’s sessions . If you did not receive one, please find the nearest conference coordinator wearing a red
stickerontheirnamebadgeandtheywillassistyou.OnSaturday,parkingwillbefreeinboththeFergusonParkingDeckandthecorresponding
lot across the street.
WARDROBE
Attendeesshoulddressinbusinessprofessionalattireforallof PRSSA2016SoutheasternRegionalConferencesessionsonFridayandSaturday.
The Networking Mixer on Thursday is business casual.
CHAPTER ROLL CALL
GetcreativeattheFridaymorningChapterRollCall!Whenyourschoolgetscalled,haveashortchant,cheerorsongpreparedthatletseveryone
know your chapter is present.Have fun,make it unique and please remember to keep it under 30 seconds in length.
ETIQUETTE
The PRSSA 2016 Southeastern Regional Conference is a professional event and all attendees are expected to represent themselves and their
schools in a professional manner.Please dress appropriately and limit alcohol consumption as necessary at Thursday’s mixer event.

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SAFETY
- Keep your valuables in a safe place.
- Establish the “buddy system.” Since Conference sessions will be held in different locations, be sure to have clear communication with others
of where you are at all times.
- Stay alert to what’s going on around you.Avoid potential harmful and dangerous situations.
- Keep your phone on you at all times.
PHOTOGRAPHY NOTICE
Please be aware that by participating in PRSSA’s public forum, “The PRSSA 2016 Southeastern Regional Conference,” you are automatically
authorizing the Public Relations Society of America (hereafter “PRSA”) and the Public Relations Student Society of America (hereafter “PRSSA”)
and its employees, agents and assigns to use your name, photograph, voice or other likeness for purposes related to the mission of PRSA and
PRSSA, including but not limited to publicity, marketing, websites, other electronic forms or media, and promotion of PRSA, PRSSA and its
various programs.
REGISTRATION DESK
At the Bryant Conference Center, you can find the registration desk in the main lobby to help provide all the necessary materials needed
for Conference. This is where you will receive your Conference program, name badge and all the information you need during your stay in
Tuscaloosa.Feel free to ask questions here throughout the Conference.
DOWNLOAD THE APP
Yes,there is an app for conference! Don’t forget to download the Guidebook App and then search the passphrase
UARegionalConf.Then,click on the PRSSA 2016 Southeastern Regional Conference logo for convenient access to the
schedule,speakers and much more!
TWITTER
Throughout conference,be sure to share what you learn!
#InnovatingTradition
@UARegionalConf
“The PRSSA 2016 Southeastern Regional Conference will help students
understand the PR industry on a more modern, deeper level, innovating the
lessons learned at traditional conferences.”
Information Continued

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3 - 6 p.m.Check-In Hotel
6:30 - 8:30 p.m.Networking Mixer at Glory Bound Restaurant
Enjoy continental breakfast at your hotel
8:30 - 9:30 a.m.W E L C O M E,Sellers Auditorium
Registration,Roll Call,National Committee Intro and Update
9:30 - 10:30 a.m.Keynote Presentation,Sellers Auditorium
10:40 - 11:30 a.m.Breakout Session
1A: Investigation: Under the Magnifying Glass,Sellers Auditorium
1B: New History,More Women & Evolving Ethics in PR,Birmingham/Central Room
11:40 - 12:30 p.m.Breakout Session
2A: Pack Your Strategy: The Truth About International PR,Sellers Auditorium
2B: Pitch Perfect(ly),Birmingham/Central Room
12:45 - 2 p.m.Lunch & Learn: Fact or Fiction Panel,Sellers Auditorium
2:10 - 3 p.m.Breakout Session
3A: Step Up: Leadership in Public Relations,Sellers Auditorium
3B: Me,Myself and I: Innovating Your Personal Brand,Birmingham/Central Room
3:10 - 4 p.m.Breakout Session
4A: Keep it Real: Maintaining Corporate Brands,Sellers Auditorium
4B: Started from the Bottom,Now We’re Here: Entrepreneurship,Birmingham/Central Room
4 - 5 p.m.Networking Event
6:30 - 8:30 p.m.Formal Dinner at Bryant Conference Center,Sellers Auditorium
8:30 p.m.“Best of Tuscaloosa”
8:30 a.m.Enjoy continental breakfast at your hotel
9 - 9:50 a.m.“Diving in and Finding Your Niche”
10 - 10:30 a.m.Panel: YoPros
10:30 - 11:30 a.m.Keynote Presentation
11:30 a.m.Closing Session
Noon: Career Fair,The Ferguson Student Center - Great Hall
Schedule At-A-Glance
THURSDAY,
JANUARY 28
FRIDAY,
JANUARY 29
Bryant Conference
Center
SATURDAY,
JANUARY 30
The Ferguson
Student Center -
Ferguson Theatre

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3 - 6 p.m.Check-In Hotel
6:30 - 8:30 p.m.Networking Mixer at Glory Bound Restaurant
Welcome to Tuscaloosa! Network and get to know aspiring public relations students and professionals at one of downtown Tuscaloosa’s most
popular restaurants.Don’t be afraid to introduce yourself in this fun environment.
9:30 - 10:30 a.m. Keynote Presentation, Sellers Auditorium
Alicia Thompson,APR, General Manager of Edelman Atlanta
Twitter: @Aliciart261
Alicia Thompson is considered one of the most well-rounded individuals in the PR realm. For over 20 years she has gained
experience in creating and implementing marketing, corporate and crisis/issues management communications strategies
and programs. After achieving a Bachelor of Arts in English and a Master of Arts in Speech Communications, she now serves as the general
manager of Edelman’s Atlanta office, overseeing the work with many client programs. As the previous VP of the Corporate Communications
& PR for Popeyes Louisiana Kitchen, a current member of The Plank Center board of advisers, a member of the Georgia Chapter of Public
RelationsSocietyof America,andtheWomen’sFoodserviceForum,Mrs.Thompsonisanendlesssourceof insightintothemanyareasof public
relations.Be sure to hear as she shares her story and offers tips for future PR professionals.
10:40 - 11:30 a.m. Breakout Session 1A: Investigation: Under the Magnifying Glass, Sellers Auditorium
Dr. Bruce Berger, Ph.D., Dr. Kenon Brown, Ph.D., Fellow,The Plank Center,
Research Director for The Plank Center Assistant Professor of Public Relations at
The University of Alabama
Twitter: @KenonABrown
Research exists outside the laboratory,as Dr.Bruce Berger and Dr.Kenon Brown demonstrate.With 20 years of experience as a PR professional
and an executive of companies including Whirlpool Corporation, Berger is a professor emeritus of the College of Communication and
InformationSciencesatTheUniversityofAlabamaandfoundingdirectorandresearchdirectorofThePlankCenter.Heledateamof researchers
in a cross-cultural study of leadership in public relations and communication management conducted by the Center. Brown worked for eight
years in restaurant management and marketing and is currently an assistant professor of public relations at The University of Alabama. His
research interests lie in image and reputation management,as well as emergency and public safety crisis response.Join the session to find out
more about the role research plays in PR.
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Conference Schedule
THURSDAY,JANUARY 28
FRIDAY,JANUARY 29

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10:40-11:30a.m.BreakoutSession1B:NewHistory,MoreWomen&EvolvingEthicsinPR,Birmingham/Central
Room
Dr. Karla K. Gower, Ph.D.,
Director of The Plank Center
Twitter: @kkgower
Mahatma Gandhi says, “If we are to make progress, we must not repeat history but make new history...” With their extensive research in
PR history, Dr. Karla Gower and Dr. Meg Lamme are forging new paths in the PR world. Gower is director of The Plank Center, Behringer
Distinguished Professor of the College of Communication and Information Sciences atThe University of Alabama,former lawyer,and author of
publications exploring the legal and ethical aspects of PR. Lamme is a professor of the College of Communication and Information Sciences
at The University of Alabama, editor of several different PR and social issue journals, and has 15+ years of experience in all sectors of PR. Her
research interests include the influence of social reform, religion and women on the development of the field. Listen while they share more
about the relationship between ethical and social issues and the PR world.
11:40 a.m. - 12:30 p.m. Breakout Session 2A: Pack Your Strategy: The Truth About International PR,
Sellers Auditorium
Patrick Ford,
Worldwide Vice Chair & Chief Client Officer at Burson-Marsteller
Twitter: @fordpat
Cultivating international relationships is increasingly important in this age of globalization.As the worldwide vice chair and chief client officer
at Burson-Marsteller, to say that Patrick Ford is well qualified is an understatement. Previously, he served as president and CEO at Burson-
Marsteller U.S., vice president for public affairs at the American Enterprise Institute for Public Policy Research in Washington, D.C., and public
affairs specialist at Wagner & Baroody, for which he managed the Media Operations Center at the 1984 Republican National Convention. If
you’re interested in learning more about the ins and outs of international PR,then this is the session for you.
11:40 - 12:30 p.m. Breakout Session 2B: Pitch Perfect(ly), Birmingham/Central Room
Julia Hood, Chief Content Officer at Haymarket Business Media
Twitter: @julia-hood
JuliaHoodisthechief contentofficerinthebusinessmediadivisionof HaymarketUSandtheglobalbranddirectorforPRWeekandCampaign.
She has held numerous communications positions both nationally and in the U.K., such as executive administrator of the National Kidney
Foundation and editor-in-chief of PRWeek.Be sure to take notes as she shares her tips on how to pitch perfectly.
Dr. Meg Lamme, Ph.D.,APR, Fellow,The Plank Center,
Professor of Public Relations at
The University of Alabama
Twitter: @molamme

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12:45 - 2 p.m. Lunch & Learn: Fact or Fiction Panel, Sellers Auditorium
Bridget Coffing, who joined McDonald’s in 1985, became senior vice president of McDonald’s corporate relations in 2011. Prior to joining
McDonald’s, she worked for GolinHarris, where she specialized in food and consumer marketing. T.R. Reid is former vice president of global
communications at CHC Helicopter and previously held the same position in corporate communications for Dell in Asia-Pacific and Japan.
In the course of his 28-year career in PR, he has also worked for Whirlpool Corporation and The Upjohn Company. Garland Stansell is chief
communications officer at Children’s of Alabama, the third largest pediatric medical center in the U.S., and has 29 years of experience in PR.
Prior to joining Children’s of Alabama,he served as vice president of public relations and development forAlabama Goodwill Industries and as
assistant director of corporate communications for BancBoston Mortgage Corporation,Alabama Office.
2:10 - 3 p.m. Breakout Session 3A: Step Up: Leadership in Public Relations, Sellers Auditorium
Rick White,Associate Vice Chancellor for Communications & Public Affairs
at the University of North Carolina at Chapel Hill
Rick White served as a squadron commander and public affairs officer in the U.S. Air Force before working for 40 years in
organizations with high public profiles.His leadership and counsel have been sought by a variety of organizations across the
energy industry. Join this session as White shares his expertise and prepare yourself to lead the next generation of great PR
professionals.
2:10-3p.m.BreakoutSession3B:Me,Myself andI:InnovatingYourPersonalBrand,Birmingham/CentralRoom
What do people perceive when they meet you? What do you add to the room? What do your social media sites say about you? These are
the types of questions you may have come across when discussing personal branding. The idea of managing your personal brand can seem
daunting at times, but don’t worry; we’ve got you covered! Join Jennifer Blackburn, senior account manager at AR|PR, as she provides helpful
tips on polishing one’s personal brand.
Bridget Coffing,
Communications
Consultant, and
SVP and CCO
Emeritus McDonald’s
Corporation
Worldwide Corporate
Relations
T.R. Reid, Former VP of
Global Communications at
CHC Helicopter
Twitter: @georgetownreid
Garland Stansell,APR,
Chief Communications
Officer at Children’s of
Alabama
Twitter: @GarlandStansell
Jennifer Blackburn, Senior Account Manager at AR I PR
Twitter: @SocialSaaSy

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3:10 - 4 p.m. Breakout Session 4A: Keep it Real: Maintaining Corporate Brands, Sellers Auditorium
In today’s world, brand reputation means everything. Brands will go to all limits to stay on good terms with their consumers. However, with a
media-driven society, the task of maintaining a long-term brand is growing more and more challenging. Here to share personal experiences
and tips on how to tackle this obstacle are Lori Crabtree and Millie Tidwill of Southwest Airlines, one of the prominent airlines in the U.S. and
the world’s largest low-cost carrier.
3:10 - 4 p.m. Breakout Session 4B: Started from the Bottom, Now We’re Here: Entrepreneurship, Birmingham/
Central Room
Rick Looser, President & COO of The Cirlot Agency Inc.
Twitter: @RickLooser
Rick Looser knows how to climb the public relations ladder to success! Starting out as a fellow University of Alabama student studying public
relations, Looser now is one of the most decorated and successful men in the PR world. He has previous experience with many top player
companies, including Northrop Grumman, Blue Cross/Blue Shield and Sherwin Williams. He is also a Gold Quill Award recipient. Join Mr.
Looser as he shares his insight on how to successfully navigate entrepreneurship within the PR community.
4 - 5 p.m. Networking Event
Networking is key and one of the greatest benefits at conference! Come enjoy an interactive networking event with several speakers, a Betsy
Plank exhibit,a photo booth and much more.
6:30 - 8:30 p.m. Formal Dinner at Bryant Conference Center, Sellers Auditorium
Gary McCormick,APR, Fellow PRSA, Director of Corporate Communications at Scripps Networks Interactive
Twitter: @GaryMack865
Time to take a break and enjoy a formal dinner at the Bryant Conference Center.This event is a great place to
network with peers and hear from Gary McCormick.As the director of corporate communications for Scripps Networks
Interactive, Mr. McCormick works with many popular cable networks, including HGTV Network, The Food Network and DIY
Network.Discover how to find the right job and the right company by using everything you’ve tried to avoid in dating.
Millie Ritcher Tidwell, Senior
Communications Specialist at Southwest
Airlines
Twitter: @millierich1
Lori Crabtree, Senior Communications
Specialist at Southwest Airlines
Twitter: @LoriLUVsTexas

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8:30 p.m. “Best of Tuscaloosa”
Explore charming Tuscaloosa! Be sure to take a look at the Attraction Guide for ideas of places to go and things to see.
8:30 a.m. Enjoy continental breakfast at your hotel
9 - 9:50 a.m.“Diving in and FindingYour Niche,”The Ferguson Student Center - FergusonTheatre
Ron Culp, Director of Graduate PR & Advertising Program at DePaul University
Twitter: @Culpwrit
We all know that in the fast-paced communications world it is important to find what drives you and keeps you excited about your work.Who
better to direct you on your journey than Ron Culp,current director of the graduate PR & advertising program at DePaul University? Culp has
worked in nearly every aspect of PR,including government,business-to-business,internal and external corporate communications,events
and consumer products,since he began his career as a reporter for a small newspaper in Indiana.Don’t let fear hold you back; join us as Mr.
Culp encourages you to dive into your future career and swim strong as you find your niche in the professional world.
10 - 10:30 a.m. Panel: YoPros,The Ferguson Student Center - Ferguson Theatre
Have you ever wondered what the transition from college into the professional world is like? Or what you should be doing right now as you are
completing your undergraduate degree? If so, this YoPro Panel is for you. Savannah Bass is an account manager at Peritus PR. She manages
client accounts for various sectors,such as healthcare,fashion,industrial and food/beverage.Meg Burton works as a corporate communications
coordinator at Brasfield & Gorrie. She also serves as the PRSA programs chair for the Alabama chapter. Siarra Swalve is an account coordinator
at Porter Novelli.You won’t want to miss this panel of three stellar young professionals already making their marks in the PR world!
Be sure to tweet during conference!
#InnovatingTradition
Savannah Bass,
Account Manager
at Peritus PR
Twitter:
@sav_bass
Siarra Swalve,
Account Coordinator
at Porter Novelli
Twitter:
@SiarraLaRae
Meg Burton,APR,
Corporate
Communications
Coordinator at Brasfield
& Gorrie
Twitter: @megwburton
SATURDAY,JANUARY 30

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10:30 - 11:30 a.m. Keynote Presentation,The Ferguson Student Center - Ferguson Theatre
Keri Potts, Senior Director of PR for College Sports at ESPN
Twitter: @MsPotts_ESPN
Listen to the best from ESPN! As senior director of public relations for college sports at ESPN,Keri Potts is an expert of everything PR on and
off the field.She is responsible for coordinating and guiding the strategic communications efforts around all college sports events and studio
content,including the SEC Network and the College Football Playoff.Whether or not your are a sports fanatic,this keynote will leave you
feeling motivated as you plan for you future and feel confident at the same time.
11:30 a.m. Closing Session,The Ferguson Student Center - Ferguson Theatre
Thank you for attending the 2016 Southeastern Regional Conference! Before you start networking at the career fair, stop to hear a brief recap
and closing remarks to take with you as the Southeastern Regional Conference comes to an end.
Noon: Career Fair,The Ferguson Student Center - Great Hall
Bring your business cards,a firm handshake and a bright smile! Network and have insightful conversations from many of the speakers,PRSSA
2016 Southeastern Regional Conference sponsors, and other businesses around the region. Don’t miss this final opportunity before leaving
Tuscaloosatointeractwithsomeof thebestpublicrelationsprofessionalsintheindustry.It’sawonderfulchanceformoreLinkedInconnections!

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Bryant Conference Center Map

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Ferguson Student Center Map
Ferguson Theatre

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RIVERWALK
Get up and going! The Riverwalk provides 4.5 miles of paved trails
in the beautiful areas that line the shore of the Black Warrior River.
When you’re finished,stop for a picnic at one of the many tables or
shelters at Manderson Landing.Bike,walk,run and enjoy.
Park at various locations including Manderson Landing Park and
the Tuscaloosa Amphitheater.
ON-CAMPUS STUDENT ORGANIZATIONS
Thursday: 7:30-9 p.m.Faculty Recital: Jennifer Mann,Bassoon at
140 Moody Music Hall.Tickets - $10 general,$3 student
Friday: 11:30 a.m.-1 p.m.International Coffee Hour,121 BB Comer
Hall.Enjoy free coffee,tea,snacks and conversation with friends
from around the world.
Saturday: 1:30-2:30 p.m.Student Recital: Aaron Levy,Percussion at
125 Moody Music Hall.Free admission.
Saturday: 3:30-4:30 p.m.Student Recital: Nick Aguirre,Baritone at
140 Moody Music Hall.Free admission.
BAMA LANES BOWLING ALLEY & BAR
520 15th St.
Tuscaloosa,AL 35401
Phone: 205-759- 2302
Hours: Thursday: 5:00 p.m.- Midnight;
Friday: 4:00 p.m.- 1:00 a.m.;
Saturday: 11:00 a.m.- 1:00 a.m.;
Sunday: Noon - 10:00 p.m.
BAMATHEATRE
Completed in 1938,the historic Bama Theatre hosts a variety
of musicians,films and even pageants.Located in the heart
of downtown Tuscaloosa,it’s the perfect place to get a taste of
Alabama.
600 Greensboro Avenue
Tuscaloosa,AL 35401
Phone: 205-758- 5195
COBB MOVIE THEATRE
4250 Old Greensboro Road
Tuscaloosa,AL 35405
Movie Times: 205-248- 8248
TUSCALOOSA PUBLIC LIBRARY
Address: 1801 Jack Warner Pkwy NE
Tuscaloosa,AL 35401
Phone: 205-345-5820
Hours: Thursday: 9:00 a.m.- 9:00 p.m.;
Friday: 12:00 - 5:00 p.m.;
Saturday: 9:00 a.m.- 5:00 p.m.;
Sunday: 2:00 - 6:00 p.m.
SHOPPING
Midtown Village
1800 McFarland Blvd.East
Tuscaloosa,AL 35404
Shoppes at Legacy Park
1320 McFarland Blvd.
Tuscaloosa,AL 35401
University Mall
1701 McFarland Boulevard East
Tuscaloosa,AL 35404
CONVENIENCE STORES
Rite Aid
521 University Blvd E
Tuscaloosa,AL 35401
Phone: 205-758- 4423
CVS Pharmacy
1413 McFarland Blvd E
Tuscaloosa,AL 35404
205-348- 0531
EMERGENCY SERVICES
DCH Regional Medical Center
809 University Blvd.E.
Tuscaloosa,AL 35401-2029
Phone: 205-759-7111
Visiting Tuscaloosa

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Chicken Salad Chick
Address: 1800 McFarland Blvd.E,Tuscaloosa,
AL 35404
Phone: 205-462-3549
Kobe Japanese Steakhouse and Sushi Bar
AL 35404
Phone: 205-759-1400
Full Moon Bar-B-Que
AL 35404
Phone: 205-366-3555
Which Wich
Address: 2128 University Blvd.Tuscaloosa,AL
35401
Phone: 205-764-1673
Iguana Grill
Address: 1800 McFarland E,Tuscaloosa,AL
35404
Phone: 205-752-5895
Cypress Inn Restaurant
Address: 501 Rice Mine Road N,Tuscaloosa,
AL 35406
Phone: 205-345-6963
Mellow Mushroom
Address: 2230 University Blvd,Tuscaloosa,AL
35401
Phone: 205-758-0112
Buffalo Phils
35401
Phone: 205-758-3318
DePalma’s Italian Cafe
35401
Phone: 205-759-1879
Restaurant Guide
Chuy’s
Address: 1320 McFarland Blvd E,
Tuscaloosa,AL 35401
Phone: 205-349-4947
Moe’s Southwest Grill
Address: 1130 University Blvd,Tuscaloosa,
AL 35401
Phone: 205-523-0999
Moe’s Barbeque
Address: 2101 University Blvd,Tuscaloosa,
AL 35401
Phone: 205-752-3616
Longhorn Steakhouse
Address: 1800 McFarland Blvd E #412,
Tuscaloosa,AL 35404
Phone: 205-345-8244
Five Guys Burgers and Fries
Address: 1800 McFarland Blvd,Tuscaloosa,
AL 35404
Phone: 205-391-0575
Taziki’s Mediterranean Cafe
Address: 1800 McFarland Blvd E,
Tuscaloosa,AL 35401
Phone: 205-344-6444
Bob’s Victory Grille
Address: 1800 McFarland Blvd E #218,
Tuscaloosa,AL 35404
Phone: 205-561-3984
Jim N Nick’s
Address: 305 21st Ave.Tuscaloosa,AL
35401 Phone: 205-469-2060
Taco Mama
Address: 2104A University Blvd.Tuscaloosa,
AL 35401
Phone: 205-409-8173
Sweet Home Food Bar
Address: 2218 University Blvd.Suite A,
Tuscaloosa,AL 35401
Phone: 205-764-9346
Chuck’s Fish
Address: 508 Greensboro Ave.Tuscaloosa,AL
35401
Phone: 205-248-9370
Dreamland Barbecue
Address: 5535 15th Ave E.Tuscaloosa,AL
35405 Phone: 205-758-8135
Newk’s
Address: 205 University Blvd E.Tuscaloosa,AL
35401
Phone: 205-758-2455
Mugshots
Address: 511 Greensboro Ave.Tuscaloosa,AL
35401
Phone: 205-391-0572
Another Broken Egg Cafe
Address: 1650 Jack Warner Pkwy NE.
Tuscaloosa,AL 35401
Phone: 205-750-2120
Five
Address: 2324 6th St.Tuscaloosa,AL 35401
Phone: 205-345-6089

19
“This conference is going to be an amazing way to connect with other professionals and dive deeper
into the industry.Incredible things happen when minds get together,and I know this conference
will be no exception!” Sarah Augustinsky, Creative Coordinator
“I’m honored to be a part of such an exciting event for our chapter and university.I cannot wait to learn
from such a variety of PR pros and to expand my professional network.”
Emily Clack,Website Coordinator
“In PR,we are ‘eternal students.’ I can’t wait to see what I learn from all of our talented and
accomplished speakers!” Bethany Corne, Sponsorship Coordinator
“I’m excited about Regional Conference because this year I’m the Regional Conference Coordinator
and I can’t wait to see all our our team’s hard work pay off! They’ve all done such a great job and
the caliber of speakers is phenomenal!” Jada Culver, Regional Conference Coordinator
“This weekend is going to be full of great perspective from some of our industry’s greats,and will honor
Betsy Plank’s legacy in the best way.I’m so excited to have our region’s top PR students come together to
learn more from our speakers and each other!” Sarah Dougherty, Special Events Coordinator
“I’m looking forward to meeting the other attendees and professionals.The most valuable aspect of
conferences like these is the opportunity to network with other industry hopefuls — and if you’re a
student (or professional) who cares enough to participate in these extracurricular events,you’re a
connection I definitely want to make.” Katie Gatti, Communication Coordinator
“I am excited for Regional Conference because I believe it will get many students more involved
in PRSSA — and hopefully PRSA in the future — by giving them a passion for not only the field of
public relations,but also the organization that consistently educates its members so they are
at the forefront of a constantly innovating field.” Kaitlin Goins, Media Relations Coordinator
Meet the Conference Committee

20
“I’m excited to be a part of the Regional Conference team because I believe this
will be a major building block for the future of the PR program at Alabama.”
Cole Lanier, Registration Coordinator
“I am so excited to provide Regional Conference attendees and speakers a glimpse of what
charming Tuscaloosa has to offer. It’s going to be an inspiring,young professional
development conference for all!” Olivia Ortiz, Hospitality Coordinator
“It’s unbelievable what opportunities are in store for us at events like the Southeast
Regional Conference. Not only do you get to meet other students pursuing the
same dream,but you also get the chance to have a personal discussion with professionals
on the ‘dos and don’ts’ of this industry! The conference cannot get here fast enough!”
Brittany Ray, Social Media Coordinator
“It’s such a great opportunity to to be able to host the Regional Conference and I’m so excited
to have students here from across the Southeast! We have incredible opportunities lined up
and speakers from all over the country.Let the countdown begin!”
Taylor Shelnutt, Programming Coordinator
“As the Regional Conference Outreach Chair,I am able to connect The University of Alabama’s
PRSSA chapter with neighboring colleges and even local high schools while developing a strong
sense of community as well as furthering students’ interest in public relations and other
communication outlets.” Kennedy Studdard, Outreach Coordinator
“The planning committee has been working really hard to make Regional Conference
amazing and I can’t wait to see all our hard work pay off!”
Katrina Swarthout, Logistics Coordinator
“I can’t wait for Innovating Traditions this year. I am excited to see students come from
across the country to explore the ins and outs of PR together.I can’t wait to see the
opportunities and knowledge that students will gain in just three days!”
Lindsey Young, Promotions Coordinator
Special thanks to our chapter advisers
Tracy Sims and Teri Henley!

Conference Program Final

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