Marcel Kostjes over Adressable TV @ CMC Linear meets Digital

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This document discusses addressable TV and ad replacement in linear and non-linear content distribution. It notes that addressable TV is already used for non-linear on-demand content on mobile, desktop, smart TV and set-top box apps, and will be coming to linear TV. It encourages participation in the SCTE working group, preparing data while complying with GDPR and privacy rules, and creative uses of addressable capabilities. It notes addressable TV allows for ad insertion, profiling and programmatic buying for both live and on-demand streaming.

Lineair
/
Broadcast
CONTENT DISTRIBUTIE
Non Lineair
/
On Demand

RTL DATA BRONNEN
Beeldanalyse data Location data
Enquete/poll
data
Login data
Partner/
client data
Data van
externe providers
2nd party 3rd party
Log level data
Online
gedrag data
1st party
RTL DATA BRONNEN

NON LINEAIR / ON DEMAND
MOBIEL DESKTOP SMART TV APP

NON LINEAIR / ON DEMAND
- Adressable
- Profilering
- Soms groot scherm
- Programmatic
- Real Time Bidding

ADRESSABLE
IN
LINEAIR
• Herkenning
• Profiel opbouwen
• Kennis over de inhoud van de lineaire bron

ADRESSABLE TV
On Demand
CTV
EUROPA LEAGUE
Live broadcast
Inventory
30%
EUROPA LEAGUE
LIVE STREAM
AD INSERTION
LIVE STREAM
AD INSERTION
ADINSERTION
NL ZIET
AD INSERTION
SET-TOP BOX
ADDRESSABLE
&
PROGRAMMATIC
PREROLL
VOOR LINEAIRE TV
COMING SOON FUTURE?
Q3
2018
Q4
2018
2019

 ADRESSABLE TV IS AL VOOR NON LINEAIR
 ADRESSABLE TV KOMT ER AAN VOOR LINEAIR
 DOE MEE AAN DE SCTE WERKGROEP
 BEREID DE DATA VOOR
 GDPR / PRIVACY
 CREATIEVE INVULLING
 WET- EN REGELGEVING
 GRP / CPM / DOELGROEPEN / PROFIELEN
 WERK SAMEN
TAKE AWAYS

Dank
Marcel Korstjens – Alling
Head of Commercial Technology
RTL Nederland

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Marcel Kostjes over Adressable TV @ CMC Linear meets Digital

1. ADRESSABLE TV AD REPLACEMENT

2. Lineair / Broadcast CONTENT DISTRIBUTIE Non Lineair / On Demand

3. MOBIEL DESKTOP SMART TV APP SET TOP BOX

4. RTL DATA BRONNEN Beeldanalyse data Location data Enquete/poll data Login data Partner/ client data Data van externe providers 2nd party 3rd party Log level data Online gedrag data 1st party RTL DATA BRONNEN

5. NON LINEAIR / ON DEMAND MOBIEL DESKTOP SMART TV APP

6. NON LINEAIR / ON DEMAND

7. NON LINEAIR / ON DEMAND - Adressable - Profilering - Soms groot scherm - Programmatic - Real Time Bidding

8. Lineair / Broadcast CONTENT DISTRIBUTIE Non Lineair / On Demand

9. PLAYLIST

10. ADRESSABLE IN LINEAIR • Herkenning • Profiel opbouwen • Kennis over de inhoud van de lineaire bron

11. REPLACEMENT

12. SCTE STRUCTUU R

13. SCTE-35

14. SCTE-35

15. NU AL VOORDEEL

16. SCTE WERKGROEP

17. SCTE WERKGROE P

18. SAMEN

19. SAMEN

20. SAMEN

21. ADRESSABLE TV On Demand CTV EUROPA LEAGUE Live broadcast Inventory 30% EUROPA LEAGUE LIVE STREAM AD INSERTION LIVE STREAM AD INSERTION ADINSERTION NL ZIET AD INSERTION SET-TOP BOX ADDRESSABLE & PROGRAMMATIC PREROLL VOOR LINEAIRE TV COMING SOON FUTURE? Q3 2018 Q4 2018 2019

22.  ADRESSABLE TV IS AL VOOR NON LINEAIR  ADRESSABLE TV KOMT ER AAN VOOR LINEAIR  DOE MEE AAN DE SCTE WERKGROEP  BEREID DE DATA VOOR  GDPR / PRIVACY  CREATIEVE INVULLING  WET- EN REGELGEVING  GRP / CPM / DOELGROEPEN / PROFIELEN  WERK SAMEN TAKE AWAYS

23. Dank Marcel Korstjens – Alling Head of Commercial Technology RTL Nederland

Marcel Kostjes over Adressable TV @ CMC Linear meets Digital

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