The document discusses the Leukemia & Lymphoma Society (LLS), the largest non-profit dedicated to blood cancer research and patient support. It outlines LLS's mission and impact, including allocating over $814 million to research. It then describes several local programs and services provided by LLS that require additional funding, such as education programs, support for children with cancer returning to school, and financial aid for patients. Finally, it discusses various LLS fundraising campaigns and partnerships that allow access to diverse demographics to support the organization's efforts.

1. JUNE
6,
2013
THE
HYATT
REGENCY,
JERSEY
CITY,
NJ
1

2. THE
LEUKEMIA
&
LYMPHOMA
SOCIETY
Overview
The
Leukemia
&
Lymphoma
Society
(LLS)
is
the
world’s
largest
voluntary
health
organiza>on
dedicated
to
funding
blood
cancer
research
and
providing
educa>on
and
pa>ents
services.
The
LLS
mission
is
to
cure
leukemia,
lymphoma,
Hodgkin’s
disease,
and
myeloma,
and
to
improve
the
quality
of
life
of
pa>ents
and
their
families.
The
Need
is
CriHcal
v Every
four
minutes,
someone
is
diagnosed
with
a
blood
cancer.
v Every
10
minutes,
someone
dies
from
a
blood
cancer.
v Blood
cancers
are
the
#3
cancer
killer
in
North
America,
while
lung
and
colon
cancers
are
more
deadly.
v Leukemia
causes
more
deaths
than
any
other
cancer
among
children.
v Over
1
million
people
in
the
United
States
are
living
with,
or
are
in
remission
from,
leukemia,
Hodgkin
lymphoma,
non-­‐Hodgkin
lymphoma
or
myeloma.
Finding
a
Cure
v Since
the
first
funding
in1954,
The
Leukemia
&
Lymphoma
Society
has
allocated
more
than
$814
million
to
research,
approximately
$76.6
million
in
fiscal
year
2011
alone.
v LLS
made
7.1
million
contacts
with
pa>ents,
caregivers
and
healthcare
professionals
in
fiscal
year
2011,
through
the
Informa>on
Resource
Center
(IRC),
award
winning
Web
site
and
community-­‐based
pa>ent
service
programs.
v Last
year,
$44
million
was
disbursed
to
pa>ents
through
the
LLS
Pa>ent
Financial
Aid
for
transporta>on,
lodging
and
other
expenses
to
help
with
the
treatment
to
fight
cancer;
$930,000
provided
to
pa>ents
in
NJ.
There
were
48,181
Pa>ent
Financial
Aid
recipients
in
2011.
2

3. PATIENT
SERVICES
FUNDING
OPPORTUNITIES
In
addi>on
to
finding
cures
and
beaer
treatments
for
blood
cancers,
LLS
provides
services
to
pa>ents
and
their
families
throughout
their
cancer
journey.
These
local
programs
and
services
seek
funding.
• Educa>on
Programs
Our
Educa>on
Programs
draw
upon
local
exper>se
of
key
healthcare
professionals
and
offer
con>nuing
educa>on
credits
for
healthcare
professionals.
Gies
of
$5-­‐10,000
underwrite
costs
of
venue,
outreach
and
marke>ng,
program
materials
and
refreshments.
• Trish
Greene
Back
to
School
Program
for
Children
With
Cancer
Targeted
for
school
personnel
and
parents
of
children
with
cancer,
this
program
offers
numerous
resources
to
help
ensure
a
successful
school
re-­‐entry
plan
for
schoolchildren
with
blood
cancer.
Local
support
can
be
provided
with
a
gie
of
$2-­‐5,000.
• First
Connec>on
First
Connec>on
provides
support
to
pa>ents
and
their
family
members
through
trained
volunteers
who
have
effec>vely
coped
with
their
own
cancer
in
the
past.
The
volunteers
provide
hope
and
connect
new
pa>ents
to
needed
resources
soon
aeer
diagnosis
when
pa>ents
are
most
vulnerable
and
need
support
and
informa>on.
Local
funding
is
needed
in
the
$3-­‐5,000
range.
• Underserved
Ini>a>ve
Chapters
are
hos>ng
Diversity
and
Outreach
summits
for
community-­‐based
organiza>ons
to
learn
how
to
raise
LLS
awareness
in
underserved
popula>ons
to
help
them
gain
access
to
resources
and
informa>on,
beaer
care
and
clinical
trials.
LLS
also
seeks
to
develop
and
sustain
cancer
support
groups
and
recruit
First
Connec>on
volunteers
in
underserved
communi>es.
Local
funding
is
needed
in
the
$3-­‐5,000
range.
• Pa>ent
Financial
Aid
LLS
provides
pa>ent
financial
aid
to
those
demonstra>ng
significant
need
to
cover
a
por>on
of
treatment
costs.
Reimbursements
help
toward
costs
of
transporta>on,
drugs
and
treatments
not
covered
by
insurance.
Last
year,
more
than
17,000
pa>ents
received
LLS
financial
aid
of
nearly
$7,000,000.
Gies
of
$5,000
or
more
are
needed
to
support
this
pa>ent
program.
3

4. PARTNERSHIP
OPPORTUNITIES
THE
FOLLOWING
CAMPAIGNS
ALLOW
ACCESS
TO
A
RANGE
OF
DEMOGRAPHICS
THROUGHOUT
2013
The Man & Woman of the Year fundraising campaign kicks-off in April and
concludes with the Grand Finale event in June. Male and female
candidates compete to raise the most funds (each dollar counts as one
vote) and the winners are awarded the title of Man or Woman of the Year.
The black-tie gala celebration is attended by approximately 250+
Professionals.
The Leukemia Cup Regatta combines the exhilaration of competitive boating
with the important task of raising money. Raising more than $40,000 for life-
saving research and patients services last year. Participant Demographics:
• 93% male
• Average age is 54
• Average household income: $282,000
The Young Professionals Committee (YPC) of The Leukemia & Lymphoma
Society (LLS) is comprised of talented and energetic young professionals
who are interested in making a positive impact in their community. The
committee functions as a "Junior Board of Trustees" and is responsible for
the planning and execution of an annual major fundraising event that takes
place every spring. YPC members are also encouraged to participate in
various LLS activities and campaigns as needed.
Created 23 years ago, Team In Training (TNT), has grown to be the
world’s largest and most successful endurance sports charity training
program. TNT has trained more than 540,000 people and raised $1.2
billion. Participant demographics include:
§ 76% are female
§ 87% have a college degree
§ Participant ages range from 22-54
§ 51% are married
§ 20% have a household income between $100,000-$149,000;
Light The Night is a national fundraising Walk to pay tribute and bring
hope to people battling cancer. In 2011, the Walk raised more than $50
million for research and patient services. Participant demographics:
§ 84.3% are female
§ Participant ages range from 21 to 50
§ 72% are college graduates
§ 48.8% of participants have children
§ $14.4 million raised by Corporate Teams
§ $6.2 million given in corporate sponsorship 4

5. 2013
ACCESS
TO
LLS
AUDIENCES
Mid-­‐March.
Marke>ng
campaign
begins
(website,
e-­‐blasts,
etc)
April
4.
Kick-­‐Off
Celebra>on,
Flemings
Restaurant
Edgewater,
NJ
April
28.
Nike
Women’s
Marathon
Half,
Washington
DC
May
5.
NJ
Marathon
Long
Branch,
NJ
Early
May.
Keyport
Regaaa
Kickoff,
Keyport
NJ
May
30-­‐June
2.
Grand
Adventure
Hike
Weekend
June
2.
Rock
N
Roll
San
Diego
Half
Marathon
June
2.
America’s
Most
Beau>ful
Bike
Ride,
Lake
Tahoe,
NV
June
6.
YPC
-­‐Bekng
on
a
Cure
Casino
Night,
Jersey
City,
NJ
Mid-­‐June.
Corporate
Recruitment
Event,
Loca>ons
TBD
June
15.
Grand
Finale
Black
Tie
Gala,
Cruise
on
the
Hudson
June
22-­‐23.
Philadelphia
Triathlon
Mid-­‐July.
All
printed
materials
complete
(Brochures
,
Team
Captain
Manuals,
posters,
etc)
Early-­‐July.
Keyport
Regaaa,
Keyport
NJ
Mid-­‐August.
Light
The
Night
Kick-­‐Off
Events
Mid-­‐October:
Light
The
Night
Walk,
5
Walks
throughout
the
state
of
NJ
Early
December:
Light
The
Night
Awards
Celebra>on,
Loca>on
TBD
5

6. BETTING
ON
A
CURE
-­‐Bekng
on
a
Cure
is
an
annual
casino
night
event
put
on
by
the
Leukemia
and
Lymphoma
Society’s
Young
Professionals
Commiaee.
The
YPC
is
a
group
of
talented,
energe>c
young
professionals
who
are
interested
in
making
a
posi>ve
impact
in
their
community
as
they
dedicate
themselves
to
the
mission
of
LLS.
-­‐The
inaugural
event
was
held
in
2009
and
since
then
Bekng
on
a
Cure
has
raised
over
$88,000
for
the
Leukemia
and
Lymphoma
Society’s
New
Jersey
Chapter.
-­‐Year
aeer
year
Bekng
on
a
Cure
is
aaended
by
hundreds
of
people
from
the
Northern
New
Jersey
and
New
York
City
areas.
The
event
is
also
covered
by
various
local
media
outlets.
-­‐ The
evening
features
a
variety
of
professional
casino
gaming
tables,
open
bar,
delicious
dinner
buffet,
silent
auc>on
and
DJ
Entertainment.
*73%
OF
AMERICANS
ARE
MORE
LIKELY
TO
SWITCH
FROM
ONE
BRAND
TO
ANOTHER
IF
THE
BRAND
IS
ASSOCIATED
WITH
A
CAUSE.
-­‐2012
EDELMAN
GOODPURPOSE
STUDY
6

7. PRESENTING
SPONSOR
*15,000
RecogniHon
Benefits:
-­‐
Company
highlighted
as
the
Presen>ng
Sponsor
in
every
instance
of
the
local
event
>tle,
including
all
press
releases
and
event
adver>sements.
-­‐
Company
name/logo
displayed
on
all
print
materials
and
included
in
all
print/media
ads.
Company
name/logo
featured
on
event
website
(with
link
to
company
page),
invita>ons,
posters,
POP
signage
(throughout
local
communi>es),
emails
and
all
social
media
sites
(FaceBook,
Twiaer,
LinkedIn.)
-­‐
Full
page
ad
in
Bekng
on
a
Cure
program
book.
-­‐
Prominent
logo
placement
at
Bekng
on
a
Cure
Event–
approximately
300
aaendees
total.
-­‐
Recogni>on
in
the
LLS
annual
report
–
20,000
distributed
na>onally
ParHcipaHon
Benefits:
-­‐
Op>on
to
include
marke>ng
materials
in
event
gie
bags
which
are
distributed
to
aaendees.
-­‐
Company
VIP
table
for
10
guests
at
the
event
($1,250
value.)
Chapter-­‐Wide
Sponsorship
OpportuniHes:
-­‐
Op>on
to
select
8
addi>onal
applicable
sponsor
benefits
from
our
menu
of
chapter
wide
opportuni>es
*See
Chapter
-­‐Wide
Proposal,
Page
12–
Contact
Chris:n
Haggerty
for
addi:onal
informa:on:
(908)956-­‐6605,
chris:n.haggerty@lls.org
7

8. GOLD
SPONSOR
*10,000
RecogniHon
Benefits:
Company
name/logo
featured
on
event
website
(with
link
to
company
page)
and
all
printed
materials:
invita>ons,
posters,
POP
signage
(throughout
local
communi>es),
emails
and
all
social
media
sites
(FaceBook,
Twiaer,
LinkedIn.)
-­‐
Full
page
ad
in
Bekng
on
a
Cure
program
book.
-­‐
Prominent
logo
placement
at
Bekng
on
a
Cure
Event–
approximately
300
aaendees
total.
-­‐
Limited
inclusion
in
event
press
releases.
-­‐
Recogni>on
in
the
LLS
annual
report
–
20,000
distributed
na>onally.
ParHcipaHon
Benefits:
-­‐
Op>on
to
include
marke>ng
materials
in
event
gie
bags
which
are
distributed
to
aaendees.
-­‐
Company
VIP
table
for
8
guests
at
the
event
($1,000
value.)
Chapter-­‐Wide
Sponsorship
OpportuniHes:
-­‐
Op>on
to
select
6
addi>onal
applicable
sponsor
benefits
from
our
menu
of
chapter
wide
opportuni>es
*See
Chapter
-­‐Wide
Proposal,
Page
12
–
Contact
Chris:n
Haggerty
for
addi:onal
informa:on:
(908)956-­‐6605,
chris:n.haggerty@lls.org
8

9. SILVER
SPONSOR
*5,000
RecogniHon
Benefits:
Company
name/logo
featured
on
event
website
(with
link
to
company
page),
emails
and
all
social
media
sites
(FaceBook,
Twiaer,
LinkedIn.)
-­‐
Full
page
ad
in
Bekng
on
a
Cure
program
book.
-­‐
Logo
placement
at
Bekng
on
a
Cure
Event–
approximately
300
aaendees
total.
ParHcipaHon
Benefits:
-­‐
Op>on
to
include
marke>ng
materials
in
event
gie
bags
which
are
distributed
to
aaendees.
-­‐
6
Complimentary
Event
Tickets
($750
value.)
Chapter-­‐Wide
Sponsorship
OpportuniHes:
-­‐
Op>on
to
select
4
addi>onal
applicable
sponsor
benefits
from
our
menu
of
chapter
wide
opportuni>es
*See
Chapter
-­‐Wide
Proposal,
Page
12
–
Contact
Chris:n
Haggerty
for
addi:onal
informa:on:
(908)956-­‐6605,
chris:n.haggerty@lls.org
9

10. BRONZE
SPONSOR
*2,500
RecogniHon
Benefits:
-­‐
Company
name/logo
featured
on
event
website
(with
link
to
company
page),
emails
and
all
social
media
sites
(FaceBook,
Twiaer,
LinkedIn.)
-­‐
Half-­‐page
ad
in
Bekng
on
a
Cure
program
book.
-­‐
Logo
placement
at
Bekng
on
a
Cure
Event–
approximately
300
aaendees
total.
ParHcipaHon
Benefits:
-­‐
Op>on
to
include
marke>ng
materials
in
event
gie
bags
which
are
distributed
to
aaendees.
-­‐
4
Complimentary
Event
Tickets
($500
value.)
Chapter-­‐Wide
Sponsorship
OpportuniHes:
-­‐
Op>on
to
select
2
addi>onal
applicable
sponsor
benefits
from
our
menu
of
chapter
wide
opportuni>es
*See
Chapter
-­‐Wide
Proposal,
Page
12
–
Contact
Chris:n
Haggerty
for
addi:onal
informa:on:
(908)956-­‐6605,
chris:n.haggerty@lls.org
10

11. GAME
TABLE
SPONSOR
*1,000
RecogniHon
Benefits:
-­‐
Customized
signage
on
two
of
the
gaming
tables
at
Bekng
on
a
Cure
Event–
approximately
300
aaendees
total.
ParHcipaHon
Benefits:
-­‐
2
Complimentary
Event
Tickets
($250
value.)
11

12. NEW
JERSEY
CHAPTER-­‐WIDE
SPONSORSHIP
OPTIONS
q Your company logo will be silk screened on all the team racing singlets or jerseys for two seasons.
q Your company logo will be displayed prominently within TNT’s corporate sponsorship presentation.
*Presentation will be made at Kickoff parties and team captain receptions for each participating season.
q Your company will have the opportunity to include a participant perk in goodie bags
q Company logo displayed on the following printed materials:
-250+ Grand Finale Program Books
-Event Signage
q Two page black and white ad in the Grand Finale program book
q Logo and link on the local pages of the LLS website
q Recognition in the LLS annual report – 20,000 distributed nationally
q Recognition in media and press releases – distributed twice annually to all local media
q Opportunity for product sampling and promotional distribution at Grand Finale
q Recognition in event- related press releases
q Logo on Leukemia Cup Regatta website
q Two page black and white ad in Leukemia Cup Regatta Campaign Program
q Logo on back of event t-shirts
q Two (2) passes to see the races from a spectator boat as well as (2) tickets to Regatta Post Race
Party
q Company banner displayed at the Kickoff and Post Race Party
Pre-Event
q Company logo on Point-of-Purchase Brochures: (525,000 impressions)
q Company logo on Walker Welcome Registration Packet: (2,250 impressions)
q Company logo in Newsletters: (3,750 impressions)
q Company logo on Light The Night website sponsor recognition page
q Company Logo on campaign press releases, fact sheets & media materials
Day of Event:
q Company Logo on Participant t-shirts: (100,000 impressions)
q Company Logo on official 2013 banners at each walk site
q Recognition over the public address system at main stage
q Company name & logo in Event-Day Program Book
Post-Event
q Company logo on local Light The Night website
q Company mention in “Thank you” e-newsletter (3,750 impressions)
12

13. -­‐2013
BETTING
ON
A
CURE
SPONSORSHIP
AGREEMENT
-­‐
SPONSORSHIP
OPPORTUNITIES
____
PRESENTING
SPONSOR
($15,000)
____
GOLD
SPONSOR
($10,000)
____
SILVER
SPONSOR
($5,000)
____
BRONZE
SPONSOR
($2,500)
____
GAME
TABLE
SPONSOR
($1,000)
*To
Donate
On-­‐Line,
Please
Visit
www.bekngonacure.org*
DONOR
CONTACT
INFORMATION
NAME
OF
SPONSOR/COMPANY:
__________________________________________________
CONTACT
NAME:
______________________PHONE/EMAIL:
____________________________
ADDRESS::____________________________________________________________________
CITY:
___________________________
STATE:
_________
ZIP:
_________________________
PAYMENT
INFORMATION
_____
CHECK
ENCLOSED
(MADE
PAYABLE
TO
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY)
_____
CHECK
SENT
BY:
________________________ON:______________________
_____
PLEASE
CHARGE
THE
FOLLOWING
CREDIT
CARD
IN
THE
AMOUNT
OF
$_______.
_____
VISA
_____
AMEX
_____MC
_____DISCOVER
ACCT
#:____________________________________EXP.
DATE:__________
V
CODE:________
SIGNATURE:________________________________________________________
Please
return
completed
form
with
Chapter-­‐Wide
Sponsorship
Menu
Selec>ons
to:
The
Leukemia
&
Lymphoma
Society
14
Commerce
Drive,
Suite
301
Cranford,
NJ
07016
For
More
Informa>on
Contact:
Chris>n
Haggerty
(908)956-­‐6605
chris>n.haggerty@lls.org
13

14.
IF
YOU
HAVE
QUESTIONS
OR
WOULD
LIKE
MORE
INFORMATION
ON
BETTING
ON
A
CURE
OR
ANY
OF
THE
LLS
CAMPAIGNS,
PLEASE
CONTACT:
CHRISTIN
HAGGERTY
SPECIAL
EVENTS
MANAGER
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY,
NEW
JERSEY
CHAPTER
14
COMMERCE
DRIVE,
SUITE
301
CRANFORD,
NJ
07016
CHRISTIN.HAGGERTY@LLS.ORG
908-­‐956-­‐6605
Let’s
work
together
to
create
a
World
Without
Cancer!
14