This document outlines plans and milestones for AIESEC, a global student organization, to map their road to performance from 2016 to 2020. It discusses focusing on customer attraction, acquisition, retention, value delivery and developing a customer-centric and high capacity organization. The document provides instructions for dividing the roadmap into annual plans with specific quarterly milestones and measures. It also describes next steps to compile outputs, launch a scoreboard, and review focus areas.

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rang
mapping
roadperformance
the
to

2. CUSTOMERATTRACTIONCUSTOMERACQUISITION
CUSTOMER RETENTION
CUSTOMERVALUEDELIVERY
CUSTOMER CENTRIC ORGANIZATIONAL CAPACITY
AIESEC
2020

3. CUSTOMERATTRACTIONCUSTOMERACQUISITION
CUSTOMER RETENTION
CUSTOMERVALUEDELIVERY
CUSTOMER CENTRIC
ORGANIZATIONAL CAPACITY
2016
AIESEC
2020
2017 2018 2019 2020
FOCUS ON
DISRUPTIVE &
EXPONENTIAL
GROWTH
FOCUS ON
organizational
redesign &
SUSTAINED
GROWTH
AIESEC 2020
ACHIEVEMENT
CHECK POINT
➡ Continuity (MCP 2017-2018 is in this room)
➡ Optimal timeline to finish the design phase
➡ Possibility for adjustments and contingencies
➡ Sense of urgency from the beginning (no procrastination)
➡ Planning for Achievement

4. CUSTOMERATTRACTIONCUSTOMERACQUISITION
CUSTOMER RETENTION
CUSTOMERVALUEDELIVERY
CUSTOMER CENTRIC
ORGANIZATIONAL CAPACITY
2016
AIESEC
2020
2017 2018 2019 2020
Let’s understand
2016 Contribution
WE CAN’T DO
EVERYTHING

5. CUSTOMERATTRACTIONCUSTOMERACQUISITION
CUSTOMER RETENTION
CUSTOMERVALUEDELIVERY
CUSTOMER CENTRIC
ORGANIZATIONAL CAPACITY
2016
AIESEC
2020
2017 2018 2019 2020
WHAT IS THE IDEAL STATE FOR 2016?
15 Min

6. CUSTOMERATTRACTIONCUSTOMERACQUISITION
CUSTOMER RETENTION
CUSTOMERVALUEDELIVERY
CUSTOMER CENTRIC ORGANIZATIONAL CAPACITY
AIESEC
2020
2016 2017 2018 2019 2020
AIESEC
2020
DIVIDING THE
ROADMAP
25 Min

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CUSTOMER
ATTRACTION
CUSTOMER
ACQUISITION
CUSTOMER
RETENTION
CUSTOMER
VALUE DELIVERY
CUSTOMER CENTRIC
ORGANIZATIONAL
CAPACITY
2018
The objective of Mapping the Road to Performance
is to MAKE 2016 WORK INTENTIONAL

8. oGC
iGC
oGT
iGT
NOW, WE
OUTLINE THE MILESTONES
2016 MILESTONES
IN THE 2018 ROADMAP
➡ ALIGN WITH YOUR EXCHANGE CYCLE
➡ BE SPECIFIC
➡ DO NOT LOSE TIME IN SMALL DETAILS
➡ PRIORITIZE
➡ FIRST SEE WHAT NEEDS TO BE DONE
iGE
oGE
GL

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THIS IS HOW THE ACTION PLANS SHOULD LOOK LIKE
Q4 Q1 Q2 Q3 Q4
MC
SUB-COMMITTEE
COMMISSIONS
LC
OTHER BODIES
CUSTOMER ATTRACTION
➡ RISKS/TRANSITION
➡ RESOURCES
➡ MEASURES (MAX 3)

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2016 NATIONAL PLAN
DEBRIEFING
BREAK

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2016 BIG PICTURE
CUSTOMER
ATTRACTION
CUSTOMER
ACQUISITION
CUSTOMER
RETENTION
CUSTOMER
VALUE DELIVERY
CUSTOMER CENTRIC
ORGANIZATIONAL
CAPACITY
iGC oGCiGT oGTiGE oGE GL

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NEXT STEPS
MC COMPILES OUTPUT
SCOREBOARD LAUNCH
FOCUS REVIEWS IT

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2016 NATIONAL PLAN
USAGE ON THE LC PLAN

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2016 NATIONAL PLAN
WHERE AM I RIGHT NOW?

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We lead
Understanding of Contribution
AIESEC in India