The Future of Food Institute's mission is to accelerate the transition to a more sustainable food system by influencing consumer behavior. They believe changing consumption patterns through technology, insights into consumer psychology, and collaboration across the food chain can enable more sustainable food production and healthier eating at unprecedented speed. As the leading experts in consumer insights for the food transition, they help food brands develop sustainable products and messages that will appeal to consumers and have real impact.

1. We are The Future of Food Institute.
This is our MANIFESTO..

2. Our goal is
accelerating the transition into a
more sustainable food system
by making more people eat healthy
food, produced in a way that
doesn't harm our planet.

3. We believe
it’s necessary
and possible
to change
consumption
patterns and
consumer values.

4. The 4th industrial revolution,
climate concerns,
global connectivity,
and changing values
enable change…
…at unprecedented speed.

5. Covid-19 has increased sustainability consciousness
by exposing the fragility of our food system.
It has led to an increasing demand for healthy food and a
more resilient food supply.

6. Advances in technology offer many possibilities for
sustainable improvements in the food chain.

7. Advances in technology
also facilitate new
connections between every link in
the food chain.

8. But …. all these sustainable initiatives will not
have impact if they don’t reach the plate of the
consumer.

9. Winning brands will be those
that combine being good for the planet
with getting consumer preference.

10. Knowing how to seduce and support consumers
to make more sustainable choices is more
crucial than ever.
Crystal clear consumer insights pave the way to a more
sustainable food system.

11. We are the leader in the field of
consumer insight in the food transition.

12. The insights partner of choice.
Experts in consumer psychology & - behavior within
innovation, branding and communication.

13. We know what’s happening in the hearts and
minds of consumers...

14. … and we understand the changing category dynamics. We know
what needs to be done to make brands more sustainable.

15. We deliver insights
that spark ideas.
Ideas that ignite action.

16. We help you develop
the right products,
for the right consumers,
with the right messages.

17. We believe in collaborations and networks.
product developers, marketers, retailers, food service, NGO’s, start-ups,
farmers, food technologists, academia, researchers

18. We are the Future of Food Institute.
We are an agency with a mission. Our goal is to maximize our impact.
Together with food companies that share our mission.
Collaboration. Insight. Results. Impact.