Managing and Monetizing Your Message
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This document provides tips on managing and monetizing a message through a website, blog, social media, and other online and offline opportunities. It recommends establishing a website as a "hub" and using a blog to share thoughts. Ways to generate money include advertisements, affiliate links, selling products, paid memberships, webinars, and online courses. It also discusses using search engines like Google and YouTube for advertising, as well as monetizing social media platforms like Facebook. Offline opportunities mentioned include speaking engagements, consulting, and workshops. The document provides Jeff Bullas' blog as an example that utilizes many of these strategies successfully.
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Managing and Monetizing Your Message
- 1. Managing & Monetizing Your Message Renard D. Spratling Associate Professor, Computer Technologies Guilford Technical Community College rdspratling@gtcc.edu
- 2. Everyone Has a Message…
- 4. Website – The "Hub" • The “hub” where everything else links back to • Gives you complete control • Free or inexpensive to create and maintain • Build it yourself or hire someone Source: Rafizeldi, Wikipedia
- 5. Blog – The Type of Website You Need Blog: a personal chronological log of thoughts published on a Web page (Dictionary.com) http://www.jeffbullas.com/2015/03/20/6-ways-to-make-money-with- advertising-on-your-blog-and-the-websites-to-help-you/
- 6. Monetizing Your Website Things you can do on your website to generate money… • Advertisements • Sell your own product(s) • Affiliate links • Sponsorships • Premium Content/Paid Membership • Webinars & Seminars • Online Courses Source: SEOPlanter, Flickr
- 7. Search Engines • Google is one of the top 3 most visited sites • Pay Per Click (PPC) Ads drive traffic to your site, but you have to pay • Not direct revenue generators, but paying a little can pay off • Must create a Google AdSense account so you create or enable ads in other places
- 8. YouTube – People Love Video! • 2nd largest search engine • One of Top 3 most visited websites • 3.3 Billion internet users • nearly 7 billion YouTube videos watched per day • (2 videos per person per day vs 1 Google search per person) • Every $100 earned, they will send you a check! • Easy to Get Started 1. Create a Channel 2. Enable "Monetization" on your Channel 3. Upload Videos 4. Enable the "Monetization" feature on each video
- 9. Facebook • One of the top 3 most visited sites • Most popular social media platform • Create a page (different from a personal account) • Setup a Facebook Shop and sell products
- 10. Social Media • Networking (join or create groups) • Promotion and advertising (free or paid) • Building and engaging with your audience • Generate leads • Affiliate links By Ibrahim.ID [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons
- 11. Offline Opportunities Managing your message online can lead to... • Speaking Engagements • Consulting • Training/Workshops
- 12. Pulling it All Together The Jeff Bulla’s Blog uses… • Social Media • Advertisements • Affiliate Links • Selling Products • Speaking • Consulting • Training and has a good guide to help you get started… http://www.jeffbullas.com/resources/
Editor's Notes
- Much like your digital footprint gives the world a picture of your life, you have a “message” that is summarized by every form of communication you exercise. By being intentional about your online activity, you can create revenue streams by sharing your message. Even if you are not interested in profiting from your message, you will benefit from the knowledge of how others profit from your online activity. What we will look at Defining and Managing Your Message A few Platforms and options for Monetizing your message Website Social Media Offline options
- Examples of known people with a known message Les Brown - You Have Greatness Within You Tony Robbins - Unleash The Power Within John Maxwell - Leadership These are known motivational speakers, but think about people in your respective area or industry. Who are the experts? Who is often referenced and quoted or used as sources? How about not so popular people you follow on social media and look forward to seeing what they post? Even just the funny stuff you look forward to hearing.
- Whether you realize it or not, you have a message that someone is waiting to hear, however small or large your audience is is or will be. But if you don't spread it, those that need will never get it. This presentation is not about finding your message, and we simply do not have the time it takes to go into how to know what you message is. But think about your life experience, what you often find yourself talking about, ways you generally help people, thing like that will point you in the right direction. Many of you probably already know what it is and may have online activity around it. Much like your Digital Footprint that was just discussed, you can tailor your online footprint and activity to "brand" yourself and your message. I don't want to regurgitate the digital footprint presentation, but the difference here can be thinking as much as possible about everything you share and online, being strategic and mindful about how it helps or hurt your message and brand.
- Although, this presentation is about Social Media, you should have website. A lot can be done with social media alone, but a website serves as a central hub where everything links to and gives you more control. There are easy ways to setup websites if you want to do it yourself, and it can be free or very inexpensive to do so. If you don't want to do it yourself, you can always pay someone to do it for you, depending on your budget of course.
- Before we do anything else, it's important to understand the concept of blogging. Blog: a personal chronological log of thoughts published on a Web page (Dictionary.com) People at any level can and do blog. From everyday people, to industry experts. So can you. When wanting to share your message, a blog is a type of website you should consider and what many people use. 14% of bloggers earn a salary through blogging. Let's look at how...