This document discusses measuring the return on investment (ROI) of social media marketing. It emphasizes that social media requires resources like people, technology, and time to implement successfully. It then outlines a process for proving the business value of social media through a proof of concept that isolates patterns and quantifies changes in key metrics like sales, transactions, and customers. By linking social media activities to changes in these metrics over time, the ROI can be calculated by determining the revenue gains and cost savings. This process helps justify continuing to allocate resources to social media marketing.
Google+ pages now open for brands, places and more.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
What is Social Media? Is it a phrase that is tossed around these days or is it the future of communication or a platform that increase and enhance the sharing of information?
A presentation by Missing Link about how social media is changing the face of media, marketing and advertising .
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/MissingLinkIndia
Twitter : http://twitter.com/missing_link_in
Google+ pages now open for brands, places and more.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
What is Social Media? Is it a phrase that is tossed around these days or is it the future of communication or a platform that increase and enhance the sharing of information?
A presentation by Missing Link about how social media is changing the face of media, marketing and advertising .
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/MissingLinkIndia
Twitter : http://twitter.com/missing_link_in
Oliver Blanchards Basics Of Social Media Roiasevillia
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation\'s purpose is to clarify what ROI is and isn\'t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Drew Shope of Thrive Social Media explains why your web 1.0 site sucks and why blog-based sites are like, totally the coolest. And if all the Cool Kids are doing it, why aren't you? You want to be cool, don't you?
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Oliver Blanchards Basics Of Social Media Roiasevillia
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation\'s purpose is to clarify what ROI is and isn\'t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Drew Shope of Thrive Social Media explains why your web 1.0 site sucks and why blog-based sites are like, totally the coolest. And if all the Cool Kids are doing it, why aren't you? You want to be cool, don't you?
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
6. … ALL OF WHICH ARE LIMITED RESOURCES. YES! THEY ARE :)
7. Okay dude.
I’m going to take a chance
on this social media thing you
are talking about ,
it better make good business
sense! OK?
8. Yes Sir!
#1: It will result in a cost reduction.
Maybe in customer service?
Reason #2:
It will generate more revenue.
It will give you more transactions,
more net new customers,
more customer loyalty,
etc.
9. Ok! Let me figure out what
program I have to cut down
to fund Social Media
program.
Remember that our bonuses
are on the line.
10.
11. Okay, Sexy!
This Social Media thing is ON.
You know we shrank our traditional media
budget by 10%
and our outbound call budget by 25%.
Now we can afford a team of social media
Ninja’s. Dude give me a hell yeah?
15. Oh on facebook! my! We have Neat, we even have
lots of new comments on the blog!
visitors to our website!
And 2 new applications
What about our
Twitter?
20. SIX MONTHS LATER…
Anything?
Nope. Increase in sales?
Has our customer
service improved?
Nothing.
21. What kind of mood is
The Brand Manager in today?
Not good.
He just told me that he doesn’t care how many
new visitors the website gets, or how many
Impressions we have, unless it means we’re
selling more stuff.
22. Dude. I’m sorry
your Social Media program
Isn’t generating revenue for me.
But why? We need to allocate
Our website is getting resources where we can
mad hits, Facebook page has make money.
more than 60K likes!
And we have 6,000 followers
on Twitter now!
It’s just business.
You know!
23. Damn.
This social media
measurement
stuff isn’t working.
We need to start
tying this stuff to actual
business performance
Where should
I start from?
Let’s see…
At the beginning?
24.
25.
26. I need proof that
what we’re doing
is actually working.
START WITH PROOF OF CONCEPT
29. 1.) ‘XXX'CREATES 5.)TWEETUP/ FB 9.)FACEBOOK ADS
SOCIAL EVENTS PROMOTING
MEDIA PROPERTIES NEW PRODUCT/SERVICES
2.)CONTEST ON
FACEBOOK PAGE 3.)PARTICIPATION &
ENGAGEMENT 8.)SOCIAL MEDIA
WITH THE FANS WORKSHOP
7.)'XXX' STARTS TWEETING
4.) PRESS RELEASE 6.)BLOGPOST 10.)UPLOAD NEW TVC ON
YOUTUBE
33. We overlaid all of our
Timelines and noticed
that since our social
Media activities began,
everyone
seems to love us.
Groovy!
The latest numbers indicate Let’s figure out
that our YoY sales $ are up 60%. what.
Our individual transactions have doubled,
as have our transacting customers.
Something’s working!
34. How long Oh wow.
will all this This R.O.I. thing
analysis take? wasn’t at all about
measuring media,
impressions and
eyeballs!
It’s all a process
of elimination, really.
Isolating patterns,
quantifying deltas,
proving ad-hocs…
Then all
we have to do is
figure out what the cost
savings and revenue gains
are, and plug them
into the equation.
35. I’ll start crafting some
wicked blog posts.
Dudes, we are
ON THIS!!!
Let’s start engagin’!!!
36. Finally, someone with some
real metrics for me to sink my teeth into!
Good job, Sparky! You done good!
37. So I guess Social Media
is going to stick around a little while
longer after all, isn’t it?
Yes sir.
Looks like our budget
is safe for now.