This document analyzes the target market for a golf club called LCC. It identifies the target market as male golfers aged 40-60 who are upper-middle class or higher, have a significant other, and plenty of money to spend. It notes characteristics of these golfers like being busy, ritualistic, competitive, and seeking high-quality experiences. It compares LCC to its competition on the 4 P's of marketing and provides recommendations, suggesting LCC has a perfect location but needs to improve promotion through word-of-mouth and make its dining experience feel more relaxed by adding TVs and changing the music.