Product owners are under pressure from Marketing and Leadership to focus on features, while operability (availability, performance, monitoring, etc) are an afterthought to be bolted on later. Deployments fail, customers complain, and work isn't fun. How can DevOps reach out to Product? People from a "Product background" often have zero technical experience, but find themselves needing to dictate the deliverables. Product owners are under great pressure from Marketing and Leadership to focus on "features" from a customer perspective; the so-called "non-functional requirements" often fall by the wayside. Operability - monitorabilty, recoverability, availability, performance, among other aspects - is difficult to bake into an application that was developed without such consideration. This talk will present practical approaches to bridge-building between Ops and Product. Focusing especially on cross-functional Agile teams with leadership with little or no Ops background, we will explore whether "planning the work will result in the planned work being the work that is done." When working with a mixed team, doing development, deployment, incident response, and everything in support of that, such plans go off the rails. Methods of championing Ops needs while avoiding "the sky is falling" perceptions will be presented. What kinds of unplanned work exist? Are there steps we can take to convert unplanned work into planned work? How does work flow through the team? How does unplanned work disrupt the flow?