I give you tips on how to increase engagement by becoming an authority in a niche on social media networks

1. Making the most of
Social Media
by Alex Moss
alex@firecask.com
http://twitter.
com/alexmoss
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com

2. WHO AM I?
and what do I do?

3. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
I am a...
Digital Marketer
SEO Consultant
WordPress Developer
Speaker
Business Owner

4. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Today I own 2 businesses

5. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
and I’ve worked with great businesses...

6. AUTHORITY
How did I get here? By being an

7. People like
PEOPLE
not
BRANDS

8. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
I wrote for some great publications

9. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
I then Shared my own Work, not my Business’

10. CREATE
DISCUSSION
Don’t just create content...

11. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to Social Q&A Networks
Linkedin (Profiles, Pages & Groups)
Twitter Hashtags
Facebook Groups
Google+ Communities & Hangouts
and your own Niche Sites & Forums

12. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Profiles
● Get recommendations
● Endorsements are ok but don’t actively ask
for them. Recommendations are more
authoritative and personal
● Give recommendations to people you can
give them to, you will appear on their
profiles too.
● Connect your profile to your business,
which you can
Also, make sure you link to your Linkedin profile
from any corporate website that has a profile
page of you.

13. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Pages
● If you represent, or work for, a company
then this company should have a page too
● You can share relevant content to
followers of your company
● You can then discuss the company’s post
by commenting underneath, as well as
interacting with any of your followers’
comments.

14. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Groups & Discussions

15. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Groups & Discussions
You can:
● Browse and discover new groups from the
main Groups area of the website (https:
//www.linkedin.com/grp/).
● Search for specific topics in the search bar
at the top of the site
● Contribute to others’ discussions.
Also, see Who’s viewed your profile! I’ve won
clients keeping this page open all the time:
https://www.linkedin.com/wvmx/profile

16. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Twitter Hashtags

17. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Facebook
Groups

18. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Google+ Communities
& Hangouts
● Works the same way as
Linkedin
● More technologically-minded
and digitally focussed
audience

19. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Join Google+ Hangouts on Air
Ask questions live while someone
hosts a Hangout Live on Air.
It can be accessed to watch live via
YouTube and is saved once the
finished the Hangout.

20. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Host Google+ Hangouts on Air
Choose to host your own, invite
people to watch and make it public
for anyone to join
Tip: decide the best time to host it
dependent on your target audience
Once you have finished the Hangout it
will be accessible for anyone who
missed it.

21. TIMING
It’s all about

22. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Being an Authority means
Knowing your Niche
Publishing Relevant Content
Taking Advantage of Seasonality
...and executing via Social Media at
the RIGHT TIME

23. Here’s a Great Example
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com

24. NEVER STOP
being the authority within your niche

25. Thank You!
Any questions?
Alex Moss
Director, Firecask
Email: alex@firecask.com
Twitter: http://twitter.com/alexmoss
Linkedin: http://uk.linkedin.com/in/alexmoss1/
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com