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Making the Case for
Event Cinema
Arthouse Convergence 2016
Moderated by Jonathan Ross
Event Cinema Association
January 21, 2016
8:45-10:00 am
Zermatt Resort
Event Cinema – Quick Stats
• Fastest growing sector at the box office
– > 500% in 5 yrs!
• Exponential growth curve as digitization of cinemas ends
– $277.2m in 2014 worldwide
• Projected to hit $1 Billion by 2019
• DRAGON BALL Z: RESURRECTION
– $8.4M in 2 wks (1x/day), 450+ screens
• Theatre was the most popular genre across all markets,
taking 26.1% of cross-territory revenues (W Europe/AP)
Source: IHS Research, June 2015© 2016 Event Cinema Association (J. Ross)
Event Cinema Association
• Event Cinema Association, est. 2012
• Board of 10 professionals from exhibition/distribution across Europe & NA
• Promotion includes trailers, showreels, ECA Awards
• Mission is to promote and support the Event Cinema industry and those
involved in it, create a community to encourage the business to thrive
• Support includes Technical Delivery Handbook, Conferences, networking
events, industry reports, training, introductions, trade show presence
• 120 Members from 25 territories worldwide: content providers,
distributors, exhibitors, producers, technical providers
• http://www.eventcinemaassociation.org/why-join.html
© 2016 Event Cinema Association (J. Ross)
Our Panelists
• Christine Costello, MD & Co-Founder
– More2Screen (London, UK)
• Ruth Lednicer, Senior Dir., Mktg & Programs
– Michigan Theater (Ann Arbor, MI)
• Mark Rupp, President
– SpectiCast (Philadelphia, PA)
• Robert Sadlon, Founder & Owner,
– The Moviehouse (Millerton, NY)
© 2016 Event Cinema Association (J. Ross)
What is Event Cinema?
Art gallery exhibitions
Ballet
Film re-release /Repertory + Q&A
Museum collection and special
eSports
exhibitions
Musicals, singalongs
Music
Opera
Theatre
TV specials/premieres…
© 2016 Event Cinema Association (J. Ross)
© 2016 Event Cinema Association (J. Ross)
Global Event Cinema revenues are on the up ($m)
Source: IHS Technology
© 2016 Event Cinema Association (J. Ross)
EC revenues ($m) & penetration in selected markets 2014
Source: IHS Technology
© 2016 Event Cinema Association (J. Ross)
Theatre is dominant genre, but English market drives it
Source: IHS Technology
© 2016 Event Cinema Association (J. Ross)
New programming for 2016 – from the Lincoln Center
BOOKING
NOW!
© 2016 Event Cinema Association (J. Ross)
The Moviehouse –
Event Marketing
© 2016 Event Cinema Association (J. Ross)
The Moviehouse –
2015 Box Office Sales
83%
17%
1st Run, Feature Film Alternative Content
• 3-4% is global
avg
© 2016 Event Cinema Association (J. Ross)
The Moviehouse –
Content by % Box office
48%
21%
12%
7%
7%
4%
NT Live
Met Opera
Bolshoi Ballet
RSC
Exhibition On Screen
Misc
© 2016 Event Cinema Association (J. Ross)
Michigan Theater
© 2016 Event Cinema Association (J. Ross)
Fully Integrated
Marketing Plans
•Pre Event
o In-Theater Promotions
o Online Promotions
o Publicity/Talent Access
o Links To Exhibitor Ticketing
Systems
o Outreach
• Event Day
o Custom Pre-Show
o Ticketing
Multi-Millions of Impressions Per Event
On-screen
:20 Digital Trailer and
:30 First Look Trailer 1
:90 Digital Trailer on
many additional
screens
Lobby
:30 Lobby
Entertainment spot
© 2016 Event Cinema Association (J. Ross)
Digital Marketing
and Advertising
• Event Website
– Dedicated event page with ticketing
– Trailers, promotions, contests
• SpectiCast Website
– Event specific page
– Event featured on home page
• Partners Social Media Pages
– Access to fan base
– Digital advertising platform
© 2016 Event Cinema Association (J. Ross)
UPCOMING SLATE
© 2016 Event Cinema Association (J. Ross)
2015 Event Cinema Stats 1
Unique Events 154
Event Nights 470
Tickets Sold 4,300,000
Estimated Gross Box Office $53,000,000
Average Ticket Price $12.33
Average GBO/Screen $1,260.00
SpectiCast Avg GBO/Screen $550.00
1 SpectiCast, Fathom, and G1200 only
© 2016 Event Cinema Association (J. Ross)
2015 Event Cinema Stats
Most Attended
John Carpenter’s
Halloween
Dr. Who 50th
Anniversary
Dragon Ball Z
Resurrection F
Tickets Sold 37K 327K 550K
Gross $350K $5M $8.3M
Notes:
Met Live in HD
~ 720,000 tickets sold in 2015
~ 90,000 for Live broadcast of “The Merry Widow”
Dragon Ball Z
In August on opening night, DBZ screened in 895 theaters across US
It’s $2,200 per screen avg landed it in first place among Top Ten movies
© 2016 Event Cinema Association (J. Ross)
Resources
• Event Cinema Association (ECA)
– www.eventcinemaassociation.org
• LinkedIn – Alternative Content/Event Cinema
– https://www.linkedin.com/groups/4435333
– https://www.linkedin.com/in/jonathansross
• More2Screen – www.more2screen.com
• Specticast – www.specticast.com
© 2016 Event Cinema Association (J. Ross)
THANK YOU!
Contact & Additional info:
Jonathan Ross
Event Cinema Association (ECA)
Tel: (818) 795-2245
jonathan.ross@eventcinemaassociation.org
Skype: jonross3d

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"Making the Case for Event Cinema in Your Theater"

  • 1. Making the Case for Event Cinema Arthouse Convergence 2016 Moderated by Jonathan Ross Event Cinema Association January 21, 2016 8:45-10:00 am Zermatt Resort
  • 2. Event Cinema – Quick Stats • Fastest growing sector at the box office – > 500% in 5 yrs! • Exponential growth curve as digitization of cinemas ends – $277.2m in 2014 worldwide • Projected to hit $1 Billion by 2019 • DRAGON BALL Z: RESURRECTION – $8.4M in 2 wks (1x/day), 450+ screens • Theatre was the most popular genre across all markets, taking 26.1% of cross-territory revenues (W Europe/AP) Source: IHS Research, June 2015© 2016 Event Cinema Association (J. Ross)
  • 3. Event Cinema Association • Event Cinema Association, est. 2012 • Board of 10 professionals from exhibition/distribution across Europe & NA • Promotion includes trailers, showreels, ECA Awards • Mission is to promote and support the Event Cinema industry and those involved in it, create a community to encourage the business to thrive • Support includes Technical Delivery Handbook, Conferences, networking events, industry reports, training, introductions, trade show presence • 120 Members from 25 territories worldwide: content providers, distributors, exhibitors, producers, technical providers • http://www.eventcinemaassociation.org/why-join.html © 2016 Event Cinema Association (J. Ross)
  • 4. Our Panelists • Christine Costello, MD & Co-Founder – More2Screen (London, UK) • Ruth Lednicer, Senior Dir., Mktg & Programs – Michigan Theater (Ann Arbor, MI) • Mark Rupp, President – SpectiCast (Philadelphia, PA) • Robert Sadlon, Founder & Owner, – The Moviehouse (Millerton, NY) © 2016 Event Cinema Association (J. Ross)
  • 5. What is Event Cinema? Art gallery exhibitions Ballet Film re-release /Repertory + Q&A Museum collection and special eSports exhibitions Musicals, singalongs Music Opera Theatre TV specials/premieres… © 2016 Event Cinema Association (J. Ross) © 2016 Event Cinema Association (J. Ross)
  • 6. Global Event Cinema revenues are on the up ($m) Source: IHS Technology © 2016 Event Cinema Association (J. Ross)
  • 7. EC revenues ($m) & penetration in selected markets 2014 Source: IHS Technology © 2016 Event Cinema Association (J. Ross)
  • 8. Theatre is dominant genre, but English market drives it Source: IHS Technology © 2016 Event Cinema Association (J. Ross)
  • 9. New programming for 2016 – from the Lincoln Center BOOKING NOW! © 2016 Event Cinema Association (J. Ross)
  • 10. The Moviehouse – Event Marketing © 2016 Event Cinema Association (J. Ross)
  • 11. The Moviehouse – 2015 Box Office Sales 83% 17% 1st Run, Feature Film Alternative Content • 3-4% is global avg © 2016 Event Cinema Association (J. Ross)
  • 12. The Moviehouse – Content by % Box office 48% 21% 12% 7% 7% 4% NT Live Met Opera Bolshoi Ballet RSC Exhibition On Screen Misc © 2016 Event Cinema Association (J. Ross)
  • 13. Michigan Theater © 2016 Event Cinema Association (J. Ross)
  • 14. Fully Integrated Marketing Plans •Pre Event o In-Theater Promotions o Online Promotions o Publicity/Talent Access o Links To Exhibitor Ticketing Systems o Outreach • Event Day o Custom Pre-Show o Ticketing Multi-Millions of Impressions Per Event On-screen :20 Digital Trailer and :30 First Look Trailer 1 :90 Digital Trailer on many additional screens Lobby :30 Lobby Entertainment spot © 2016 Event Cinema Association (J. Ross)
  • 15. Digital Marketing and Advertising • Event Website – Dedicated event page with ticketing – Trailers, promotions, contests • SpectiCast Website – Event specific page – Event featured on home page • Partners Social Media Pages – Access to fan base – Digital advertising platform © 2016 Event Cinema Association (J. Ross)
  • 16. UPCOMING SLATE © 2016 Event Cinema Association (J. Ross)
  • 17. 2015 Event Cinema Stats 1 Unique Events 154 Event Nights 470 Tickets Sold 4,300,000 Estimated Gross Box Office $53,000,000 Average Ticket Price $12.33 Average GBO/Screen $1,260.00 SpectiCast Avg GBO/Screen $550.00 1 SpectiCast, Fathom, and G1200 only © 2016 Event Cinema Association (J. Ross)
  • 18. 2015 Event Cinema Stats Most Attended John Carpenter’s Halloween Dr. Who 50th Anniversary Dragon Ball Z Resurrection F Tickets Sold 37K 327K 550K Gross $350K $5M $8.3M Notes: Met Live in HD ~ 720,000 tickets sold in 2015 ~ 90,000 for Live broadcast of “The Merry Widow” Dragon Ball Z In August on opening night, DBZ screened in 895 theaters across US It’s $2,200 per screen avg landed it in first place among Top Ten movies © 2016 Event Cinema Association (J. Ross)
  • 19. Resources • Event Cinema Association (ECA) – www.eventcinemaassociation.org • LinkedIn – Alternative Content/Event Cinema – https://www.linkedin.com/groups/4435333 – https://www.linkedin.com/in/jonathansross • More2Screen – www.more2screen.com • Specticast – www.specticast.com © 2016 Event Cinema Association (J. Ross)
  • 20. THANK YOU! Contact & Additional info: Jonathan Ross Event Cinema Association (ECA) Tel: (818) 795-2245 jonathan.ross@eventcinemaassociation.org Skype: jonross3d