The document provides guidance on effective sales presentations. It recommends establishing clear objectives, addressing objections early, understanding the audience, directly discussing problems and solutions, using a four-part speech format covering problems and solutions and disadvantages versus advantages, and concluding by thanking prospects, summarizing features, and restating objectives. It also advises using persuasive language when selling, employing visual aids for impact, telling prospects information before showing slides, and talking to people rather than slides to close deals successfully.

1. PRESENTED BY:
MEILI MUSTATHI’AH

2. Making effective sales
presentation

3. Establishing your objective
Deal with objection right away

4. 1. Meet your audience before the
presentation

5. 2.Discuss problem directly

6. Four speech format

7. 1. Problem - solution

8. 2.
need
product
benefit

10. 4. Disadvantages - advantages

11. Concluding your sales presentation
1. Thanks for the opportunity of meeting with
prospect
2. Feature summary
3. Repetition of the objective or showcase idea

12. How to
close to
win

13. 1. Using the language of selling
a. Use superlative freely
b. Don’t apologize for selling

14. 2. Using visual aids for maximum
impact
Tell you before you show Don’t stay in the dark
Talk to people not to slide

15. SEKIAN………………….