Making Room for Baby, Beth Sordi, BabyCenter

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Creating space for innovation to thrive in an existing business is challenging but possible with communication and patience, not unlike raising children. Learn how BabyCenter’s Beth Sordi has led her team to seek out, test, and validate new business models using testing dashboards, two-factor tests, and well-constructed consumer interactions without disturbing her company’s core business.

Business

BRINGING HOME BABY
Beth Sordi: Director, Product | BabyCenter

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