For many years, digital dating pioneer Match.com has been creating personalized email experiences for millions of members. Jessica will share some of the brand’s key learnings about one-to-one messaging. Match.com is also leaning forward towards bringing the highly interactive online experience into the inbox. The next generation of personalization will build campaigns that target a specific set of activities for users. We will explore how personalization and interactivity no longer run on parallel paths but are a complementary (dare we say) match.