Making of the Futurebooks brand

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This document discusses the making of the Futurebooks brand. It was prepared in May 2015 and focuses on developing the brand for Futurebooks. The document includes tags related to the brand and is intended to outline the creation of the Futurebooks brand.

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At Nielsen Identity, we leverage Druid to provide our customers with real-time analytics tools for various use-cases, including in-flight analytics, reporting and building target audiences. The common challenge of these use-cases is counting distinct elements in real-time at scale. We’ve been using Druid to solve these problems for the past 4 years, and gained a lot of experience with it. In this talk, we will share some of the best practices and tips we’ve gathered over the years, including: *Data modeling *Ingestion *Retention and deletion *Query optimization

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