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AdDuplex pitch deck (November, 2013)


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AdDuplex pitch deck (November, 2013)

  1. 1. The place to go for Windows Phone and Windows Store app marketing Alan Mendelevič Founder & CEO | @ailon
  2. 2. “My downloads were great for a couple of days and then they just dropped :(“
  3. 3. “Microsoft is doing nothing to promote apps by independent developers”
  4. 4. “ZOMG!! I’ve spent 4 months on this game, but I only get a few downloads and I don’t know what to do!”
  5. 5. Empowering developers to help each other.
  6. 6. Step 1: Create an ad for your app Step 3: They promote yours in return Step 2: Place a line of code into it and start advertising other apps
  7. 7. Developer Testimonials AdDuplex is a Hit! I really like this service so far and hope you continue to grow. I will recommend AdDuplex to other fellow Windows Phone developers. Cool, @AdDuplex couldn't have made it easier to setup my account and implement the ad control. Nice job! Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I had thought of & done first. I'm really thrilled about your ad network, my downloads increased massively since I'm using AdDuplex. Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that from pubcenter and the number of clicks I get from you make it worth it. AdDuplex allowed me to, in a sense, put my marketing on autopilot and let me work on new apps… We <3 AdDuplex. :)
  8. 8. Where’s the money? You show You get
  9. 9. Maximum ad space utilization and reach Reach Traditional ad networks Specialized sites Discovery services In-house ads Ad space utilization
  10. 10. AdDuplex as a Fallback Solution “AdDuplex + pubCenter is a winning recipe” JC Cimetiere Director Product Management Windows Phone Microsoft Smaato: “Worldwide, the average ad network fill rate was 10% in Q3 2011”
  11. 11. Current Stats 4,500+ 25,000,000+ Active Published Apps Ads Served Daily 1:5 #1 Windows 8 vs. Windows Phone Largest independent ad network on WP and Windows 8
  12. 12. 2012 AdDuplex growth 3.7x 11x
  13. 13. As seen on … … and more
  14. 14. #4 in mindshare across ALL platforms
  15. 15. Poised to succeed ”We have been watching AdDuplex for close to two years and were really impressed with the progress the team made” Petras Mičiūnas Partner Practica Capital. ”AdDuplex has played an important role in our ecosystem by giving developers valuable promotional tools, so we’re pleased to see the company earning recognition from investors” Todd Brix general manager Windows Phone Store Microsoft Corp.
  16. 16. Alan Mendelevich (Founder and CEO) • • • Expert in Windows Phone/Windows technology and ecosystem 15 years of product experience Extensive network in the developer community. Paulius Norkus (CTO) • • Microsoft Certified Software Developer Worked on the AdDuplex back-end for the past 2 years + 3 developers, 1 sales manager
  17. 17. 6,000 mobile developers: Android most popular, iOS most profitable, Windows Phone most ‘next’
  18. 18. Help your fellow developers, portfolio companies and partners succeed on the Windows Phone and Windows platforms! | | @AdDuplex