AdDuplex Story

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AdDuplex Story

  1. 1. Alan Mendelevič Founder & CEOalan@adduplex.com | @ailon
  2. 2. Developers, Developers, Developers!!!Alan Mendelevič(that„s not me on the photo ;)• 15+ years of professional development experience• Creating developer products and services since 1999  1999: ArticleCentral.com (sold in 2002)  2003: SPAW Editor  2008: amCharts for WPF, Silverlight, WP7  2011: AdDuplex
  3. 3. Active member of Windows Phone developmentcommuntiy since its inception in early 2010.
  4. 4. Eureka!Developers should help each other. Photo by Adam Hally
  5. 5. John Doe‟s Awesome App Vasya Vardenis Pupkin‟s Pavardenis‟s Shooter Cool Game Jane Doe‟s Super ToolHow does it work?
  6. 6. Where‟s the money?Distribution of Impressions Served Credits AdDuplexs Share 20% Developers Impression Credits 80%
  7. 7. Krashlander: Hit by a Megahit
  8. 8. AdDuplex as a Fallback SolutionSmaato: “Worldwide, the average ad network fillrate was 10% in Q3 2011”
  9. 9. Current Stats 550+ Active Published Apps 600,000+ Ads Served Daily 130+ Commercial Campaigns Served #3 Ad Network on WP7 (#1 Microsoft, #2 Google)
  10. 10. 45000 600 AdDuplex Active Apps Marketplace Apps40000 5003500030000 40025000 3002000015000 20010000 1005000 0 0
  11. 11. Daily Impressions Served700000600000500000400000300000200000100000 0 1/15/2011 2/15/2011 3/15/2011 4/15/2011 5/15/2011 6/15/2011 7/15/2011 8/15/2011 9/15/2011 10/15/2011 11/15/2011
  12. 12. App Users Worldwide
  13. 13. App User Countries Austria Other 1% Japan 13% 1% Australia 2% Taiwan 2%Canada 2% France USA 3% 45% Russia 3% Italy 5% Great Britain 6% China 7% Germany 10%
  14. 14. Developer Testimonials AdDuplex is a Hit! I really like this service so far and hope you continue to grow. I will recommend AdDuplex to other fellow Windows Phone developers. Cool, @AdDuplex couldnt have made it easier to setup my account and implement the ad control. Nice job! Thank you, as always, for AdDuplex. Its one of the top 10 things I wish I had thought of & done first. Im really thrilled about your Adnetwork, my downloads increased massively since Im using Adduplex. Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that from pubcenter and the number of clicks I get from you make it worth it.Newly signed up and installed the Ad Manager - nice andsimple to get going! We <3 AdDuplex. :)
  15. 15. What„s next?
  16. 16. FOCUS!
  17. 17. What„s next?• More services for developers• More services for advertisers• Regional sub-networks• Other Windows Phone related services
  18. 18. What„s next?
  19. 19. Thank you! Alan Mendelevič Founder & CEO alan@adduplex.com | @ailon

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