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Making
Cultural Competency
STICK.
Rajiv Ramanathan, Practical Visionaries
Exploring
the practical application of cultural
competency frameworks as part of
organisational change
Consider
organisations as
complex
ecosystems
So, what might
make cultural
competency
STICK?
models of
change
Kotter’s Eight Steps
Bridges Transition Model
Roger’s Technology Adoption Curve
Kubler Ross Five Stage Model
Prosci’s ADKAR model
Consider
organisational
models of
change
Kotter’s Eight Steps
Bridges Transition Model
Roger’s Technology Adoption Curve
Kubler Ross Five Stage Model
Prosci’s ADKAR model
+ Human Centered Design (HCD)
Consider
organisational
For a complex
organisation,
How might
HCD impact?
Ecosystems
made up of
human
beings
Ecosystems
made up of
human
beings:
needs
wants
desires
Making CC stick,
means finding
relevancy
to people
within
Cut the clutter &
discover what is
most
important to
individuals
Change is
easier when
we see
Relevance
Connection
Meaning
HCD in action
using a Human Centered Design
approach to help cultural
competency stick in organisations.
Start with people: strengths-based
Find out where people have been, are going & their strengths
Practical
Visionaries
our approach
Start with people: strengths-based
Find out where people have been, are going & their strengths
Stay with people: co-design
Keep it relevant, sustainable & evidence-
based; focus on quality & safety assurance
Practical
Visionaries
our approach
Start with people: strengths-based
Find out where people have been, are going & their strengths
Stay with people: co-design
Keep it relevant, sustainable & evidence-
based; focus on quality & safety assurance
Get people into action
Champions of change, learn-by-doing, scale up
Practical
Visionaries
our approach
Start with people: strengths-based
Find out where people have been, are going & their strengths
Stay with people: co-design
Keep it relevant, sustainable & evidence-
based; focus on quality & safety assurance
Get people into action
Champions of change, learn-by-doing, scale up
Practical
Visionaries
our approach
Help people measure impact
Impact value chain & industry benchmarking
Helping create a more inclusive future
Case study: RichmondPRA
• Diversity as a strategic asset
• Identifying innate strengths
• An evidence-based approach
Helping create a more inclusive future
Case study: RichmondPRA continued
• Digital diversity assets
• Diversity talent management
• Practice innovation
• Benchmarking
• Diversity policy
Further information:
www.practicalvisionaries.com.au/design-for-diversity/
Piloting a national framework
Case study: MHiMA/ Sydney Local Health District
• Design and pilot national online
CC Audit Tool & Framework
• Engaging frontline clinicians
• Reframing a complex framework
• Client journey mapping
• Discover innovation “touchpoints”
Further information:
http://www.practicalvisionaries.com.au/ocras
It doesn’t end there.
Once you have internal buy-in, you need
to help organisations focus on their
CUSTOMERS.
Tools to help
focus on
customers
Value
Proposition
Design
Tools to help
focus on your
business
Business
Model
Design
Tools to help
focus on
customers
Customer
Journey
Map
The business
case for focusing
on customers
Organisations that deliver great customer end-to-end
journeys outperform those that don’t.
Rawson, A., 2013, Harvard Business Review
Over the last 10 years, HCD-led organisations
maintained significant stock market advantage
outperforming S&P by 219%
Design Management Institute, 2013
Analogous evidence
IN SUMMARY, FOCUS ON
Who you are
designing for
Value you are
creating
Further
information
Rajiv Ramanathan
Practical Visionaries
Rajiv@PracticalVisionaries.com.au
practicalvisionaries.com.au
02 8585 1399

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